At a Glance
- Tasks: Lead digital growth strategies and manage a talented marketing team.
- Company: Dynamic Glasgow-based digital marketing and web development agency.
- Benefits: Competitive salary, career development opportunities, and a vibrant work culture.
- Other info: Join a forward-thinking team and stay ahead of digital trends.
- Why this job: Shape the future of performance marketing in an innovative environment.
- Qualifications: Proven experience in senior marketing roles, especially in fast-paced settings.
The predicted salary is between 50000 - 65000 € per year.
Central Employment are working with a leading Glasgow based Digital Marketing and Web Development agency, as they look to appoint a Head of Performance Marketing, reporting into the SLT, managing a team of SEO & Paid Media experts. We are looking for a forward-thinking Head of Performance Marketing to lead my clients digital growth and brand presence. You will be a strategic powerhouse, comfortable navigating the intersection of traditional performance marketing and the rapidly evolving AI landscape. You'll be responsible for scaling our reach, managing a talented team, and ensuring every pound spent translates into measurable success.
Key Responsibilities
- Strategic Leadership: Own and execute the comprehensive marketing roadmap, managing substantial budgets and ensuring alignment with business KPIs.
- Omnichannel Growth: Oversee SEO, Paid Media (Search, Social, Display), and Affiliate programmes to drive high-quality traffic and conversions.
- Future-Proofing: Lead our GEO (Generative Engine Optimisation) and AI integration strategies to ensure we stay ahead of shifts in search behaviour and operational efficiency.
- Performance Analysis: Build and maintain monthly performance reports using Google Data Studio (Looker Studio), providing actionable insights.
- Conversion Excellence: Work closely with product/web teams on Conversion Rate Optimisation (CRO) to streamline the user journey and increase onsite value.
- Stakeholder Management: Confidently pitch new strategies, budget increases, or creative concepts to internal stakeholders and external partners.
- Team Mentorship: Manage, inspire, and develop an in-house team (and/or agency partners), fostering a culture of continuous learning.
- Metasearch (Bonus): Manage or oversee Metasearch channels to capture high-intent traffic.
Requirements
- Proven track record in a senior marketing role, ideally within a fast-paced environment. Experience in Hospitality Marketing is a major plus.
- Technical Literacy: Deep understanding of SEO and Paid Media mechanics. You don't need to be a coder, but you must understand how AI is changing the digital ecosystem.
- Analytical Mindset: Expert-level ability to interpret data, manage complex budgets, and translate "marketing-speak" into business results.
- Trend Hunter: A natural curiosity for emerging tech and digital trends; you're the person who knows what's coming next before it hits the mainstream.
- Communication: Exceptional pitching and reporting skills, with the ability to influence at all levels.
Performance Marketing - Marketing Manager in Central employer: Central Employment Agency (North East) Limited
As a leading Digital Marketing and Web Development agency based in Glasgow, we pride ourselves on fostering a dynamic work culture that champions innovation and collaboration. Our commitment to employee growth is evident through continuous learning opportunities and mentorship from industry experts, ensuring that our team remains at the forefront of digital marketing trends. With a focus on strategic leadership and performance excellence, we offer a rewarding environment where every team member can make a significant impact on our clients' success.
Contact Detail:
Central Employment Agency (North East) Limited Recruiting Team
StudySmarter Expert Advice🤫
We think this is how you could land Performance Marketing - Marketing Manager in Central
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings.
✨Tip Number 2
Showcase your skills! Create a personal website or portfolio that highlights your achievements in performance marketing. Include case studies, reports, or any relevant projects that demonstrate your expertise and strategic thinking.
✨Tip Number 3
Prepare for interviews by practising common questions and scenarios related to performance marketing. Think about how you can articulate your experience with SEO, Paid Media, and AI integration. Confidence is key!
✨Tip Number 4
Apply through our website! We’re always on the lookout for talented individuals like you. Make sure to tailor your application to highlight your leadership skills and analytical mindset, as these are crucial for the role.
We think you need these skills to ace Performance Marketing - Marketing Manager in Central
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Head of Performance Marketing. Highlight your experience in managing teams and budgets, and don’t forget to showcase your understanding of SEO and Paid Media. We want to see how you can drive digital growth!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're the perfect fit for this role. Share specific examples of your past successes in performance marketing and how you’ve led teams to achieve their goals. Let your personality come through!
Showcase Your Analytical Skills:Since performance analysis is key, make sure to include any relevant experience with data tools like Google Data Studio. We love numbers, so demonstrate how you've used data to drive decisions and improve marketing strategies in your previous roles.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you’re proactive and keen to join our team at StudySmarter!
How to prepare for a job interview at Central Employment Agency (North East) Limited
✨Know Your Numbers
Make sure you come prepared with data to back up your achievements. Be ready to discuss specific metrics from your previous roles, especially around budget management and performance outcomes. This will show that you understand the importance of measurable success in performance marketing.
✨Showcase Your Strategic Thinking
Prepare to discuss how you've developed and executed marketing roadmaps in the past. Think about examples where you've aligned marketing strategies with business KPIs, and be ready to share how you navigated challenges along the way. This will demonstrate your capability as a strategic powerhouse.
✨Stay Ahead of the Curve
Familiarise yourself with the latest trends in AI and digital marketing. Be prepared to discuss how you would integrate these into your performance marketing strategies. Showing that you're a trend hunter will impress interviewers and highlight your forward-thinking approach.
✨Engage with Stakeholders
Practice your pitching skills! You’ll need to confidently present new strategies and ideas to both internal teams and external partners. Think of ways to communicate complex marketing concepts clearly and persuasively, as this is crucial for stakeholder management.
