At a Glance
- Tasks: Lead digital growth strategies and manage a talented marketing team.
- Company: Dynamic Glasgow-based digital marketing and web development agency.
- Benefits: Competitive salary, career development opportunities, and a vibrant work culture.
- Other info: Join a forward-thinking team at the forefront of digital marketing trends.
- Why this job: Shape the future of performance marketing in an innovative environment.
- Qualifications: Proven experience in senior marketing roles, especially in fast-paced settings.
The predicted salary is between 60000 - 80000 € per year.
Central Employment are working with a leading Glasgow based Digital Marketing and Web Development agency, as they look to appoint a Head of Performance Marketing, reporting into the SLT, managing a team of SEO & Paid Media experts. We are looking for a forward-thinking Head of Performance Marketing to lead my clients digital growth and brand presence. You will be a strategic powerhouse, comfortable navigating the intersection of traditional performance marketing and the rapidly evolving AI landscape. You'll be responsible for scaling our reach, managing a talented team, and ensuring every pound spent translates into measurable success.
Key Responsibilities
- Strategic Leadership: Own and execute the comprehensive marketing roadmap, managing substantial budgets and ensuring alignment with business KPIs.
- Omnichannel Growth: Oversee SEO, Paid Media (Search, Social, Display), and Affiliate programmes to drive high-quality traffic and conversions.
- Future-Proofing: Lead our GEO (Generative Engine Optimisation) and AI integration strategies to ensure we stay ahead of shifts in search behaviour and operational efficiency.
- Performance Analysis: Build and maintain monthly performance reports using Google Data Studio (Looker Studio), providing actionable insights.
- Conversion Excellence: Work closely with product/web teams on Conversion Rate Optimisation (CRO) to streamline the user journey and increase onsite value.
- Stakeholder Management: Confidently pitch new strategies, budget increases, or creative concepts to internal stakeholders and external partners.
- Team Mentorship: Manage, inspire, and develop an in-house team (and/or agency partners), fostering a culture of continuous learning.
- Metasearch (Bonus): Manage or oversee Metasearch channels to capture high-intent traffic.
Requirements
- Proven track record in a senior marketing role, ideally within a fast-paced environment. Experience in Hospitality Marketing is a major plus.
- Technical Literacy: Deep understanding of SEO and Paid Media mechanics. You don't need to be a coder, but you must understand how AI is changing the digital ecosystem.
- Analytical Mindset: Expert-level ability to interpret data, manage complex budgets, and translate "marketing-speak" into business results.
- Trend Hunter: A natural curiosity for emerging tech and digital trends; you're the person who knows what's coming next before it hits the mainstream.
- Communication: Exceptional pitching and reporting skills, with the ability to influence at all levels.
Head of Performance Marketing in Central employer: Central Employment Agency (North East) Limited
As a leading Digital Marketing and Web Development agency based in Glasgow, we pride ourselves on fostering a dynamic work culture that champions innovation and collaboration. Our commitment to employee growth is evident through continuous learning opportunities and mentorship from industry experts, ensuring that our team remains at the forefront of digital marketing trends. With a focus on strategic leadership and performance excellence, we offer a rewarding environment where every team member can make a significant impact on our clients' success.
Contact Detail:
Central Employment Agency (North East) Limited Recruiting Team
StudySmarter Expert Advice🤫
We think this is how you could land Head of Performance Marketing in Central
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks on LinkedIn or at local events. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies that highlight your past successes in performance marketing. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. Be ready to discuss how you can lead their digital growth and integrate AI strategies into their marketing efforts.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities, and applying directly can sometimes give you an edge over other candidates.
We think you need these skills to ace Head of Performance Marketing in Central
Some tips for your application 🫡
Show Your Strategic Side:When writing your application, make sure to highlight your strategic leadership skills. We want to see how you've owned and executed marketing roadmaps in the past, especially if you've managed substantial budgets and aligned them with business KPIs.
Demonstrate Your Omnichannel Expertise:Don’t forget to mention your experience with SEO, Paid Media, and Affiliate programmes. We’re looking for someone who can drive high-quality traffic and conversions, so share specific examples of your successes in these areas.
Highlight Your Analytical Skills:We love data-driven decision-making! Make sure to showcase your ability to interpret performance data and provide actionable insights. If you’ve used tools like Google Data Studio, give us the details on how you’ve leveraged them for success.
Be Yourself and Show Your Passion:Finally, let your personality shine through! We’re looking for a forward-thinking individual who’s curious about emerging tech and digital trends. Share your thoughts on how AI is changing the landscape and why you’re excited about this role. Remember to apply through our website!
How to prepare for a job interview at Central Employment Agency (North East) Limited
✨Know Your Numbers
As a Head of Performance Marketing, you'll need to demonstrate your analytical prowess. Brush up on key metrics related to SEO and Paid Media, and be ready to discuss how you've used data to drive decisions in the past. Show them you can turn numbers into actionable insights!
✨Showcase Your Strategic Vision
Prepare to talk about your approach to creating a comprehensive marketing roadmap. Think about how you would align marketing strategies with business KPIs and be ready to share examples of successful campaigns you've led. They want to see your strategic thinking in action!
✨Stay Ahead of the Curve
Given the rapid evolution of AI in marketing, it's crucial to show that you're not just aware of current trends but also anticipating future shifts. Bring examples of how you've integrated new technologies or methodologies into your previous roles to keep your strategies fresh and effective.
✨Engage with Stakeholders
Communication is key! Prepare to discuss how you've pitched new strategies or budget increases to stakeholders in the past. Practice articulating your ideas clearly and confidently, as they'll want to see that you can influence and inspire both internal teams and external partners.
