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- Tasks: Lead performance marketing strategies using data and AI to drive growth for clients.
- Company: Join a forward-thinking digital performance agency with a collaborative spirit.
- Benefits: Competitive salary, flexible working options, and opportunities for professional development.
- Other info: Dynamic role with significant influence on client success and agency growth.
- Why this job: Shape the future of marketing by turning data into actionable insights and measurable results.
- Qualifications: Strong background in performance marketing analytics and advanced data analysis skills required.
The predicted salary is between 70000 - 90000 £ per year.
Central Employment are working in partnership with one of the region's most established and forward-thinking Digital Performance Agencies. They have a new, exciting and industry-leading opportunity for a Head of Performance Marketing & Analytics. This role is responsible for turning data, AI, and automation into clear commercial advantage - improving efficiency, effectiveness, and results across channels. You will not run campaigns. You will shape how decisions are made, using insight, modelling, and experimentation to drive measurable growth for our clients. This is a senior, strategic role for someone who understands both advanced analytics and real-world performance marketing - and can bridge the gap between the two.
Key Responsibilities
- Own the cross-channel measurement framework across PPC, SEO, Content and Outreach
- Define and maintain a single source of truth for performance reporting
- Lead attribution modelling and performance interpretation (accepting real-world limitations)
- Translate complex data into clear, actionable insight for channel leads and clients
- Design and deploy AI-driven models and automations to:
- Identify high-performing audiences, creatives, keywords and content themes
- Predict performance trends, saturation points and diminishing returns
- Improve budget allocation and prioritisation across channels
Cross-Channel Enablement & Influence
- Act as a strategic partner to PPC, SEO, Content and Outreach team members
- Create performance feedback loops between channels
- Challenge assumptions and surface opportunities teams may miss
- Provide clear recommendations that channel leads are expected to action or challenge with evidence
- Support senior client conversations with insight, forecasting and performance rationale
- Help clients understand why performance is moving, not just what happened
- Drive measurable improvements in blended CPA, ROAS, efficiency and scalability
- Ensure AI and automation directly support commercial outcomes, not vanity metrics
Required Experience & Skills
- Strong background in performance marketing analytics, data science, or growth analytics
- Proven experience working across multiple channels (PPC, SEO, content, digital PR)
- Advanced skills in data analysis and modelling (Python, SQL essential)
- Experience with GA4, BigQuery, Looker (or similar BI tools)
- Understanding of ad platform mechanics and APIs (Google, Meta, etc.)
- Commercial mindset
Head of Performance Marketing & Analytics in Ponteland employer: Central Employment Agency Limited
Contact Detail:
Central Employment Agency Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Performance Marketing & Analytics in Ponteland
✨Tip Number 1
Network like a pro! Reach out to industry contacts on LinkedIn or attend local meetups. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Tip Number 2
Show off your skills in real-time! Consider creating a portfolio or case studies that highlight your performance marketing and analytics expertise. We want to see how you turn data into actionable insights, so make it shine!
✨Tip Number 3
Prepare for interviews by practising common questions related to performance marketing and analytics. We suggest using the STAR method (Situation, Task, Action, Result) to structure your answers and showcase your experience effectively.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who take that extra step to connect with us directly.
We think you need these skills to ace Head of Performance Marketing & Analytics in Ponteland
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Head of Performance Marketing & Analytics role. Highlight your experience in performance marketing analytics and data science, and don’t forget to showcase your skills in Python and SQL. We want to see how you can bridge the gap between advanced analytics and real-world performance marketing!
Showcase Your Achievements: When writing your application, focus on your achievements rather than just listing responsibilities. Use metrics to demonstrate how you've driven measurable growth in previous roles. We love seeing clear examples of how you've improved efficiency and effectiveness across channels!
Be Clear and Concise: Keep your application clear and concise. Avoid jargon and make sure your insights are easy to understand. Remember, you’ll be translating complex data into actionable insights for clients, so show us you can do that right from the start!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Don’t miss out on the chance to join our forward-thinking team!
How to prepare for a job interview at Central Employment Agency Limited
✨Know Your Data Inside Out
Make sure you’re well-versed in performance marketing analytics and data science. Brush up on your skills in Python and SQL, as well as tools like GA4 and BigQuery. Be ready to discuss how you've used data to drive decisions and improve results in previous roles.
✨Showcase Your Strategic Thinking
This role is all about shaping decisions based on insights and experimentation. Prepare examples of how you've designed structured tests or implemented advanced testing methodologies. Highlight your ability to bridge the gap between analytics and real-world performance marketing.
✨Demonstrate Cross-Channel Expertise
You’ll need to own the cross-channel measurement framework, so be prepared to discuss your experience across PPC, SEO, content, and outreach. Share specific instances where you’ve created performance feedback loops or provided actionable recommendations that led to measurable improvements.
✨Emphasise Your Commercial Mindset
The agency is looking for someone with a strong commercial mindset. Be ready to talk about how your insights have directly supported commercial outcomes. Discuss any experience you have with budget allocation and prioritisation across channels, and how you’ve driven efficiency and scalability.