At a Glance
- Tasks: Drive client growth through strategic management of multi-channel paid advertising campaigns.
- Company: Established digital marketing agency in Glasgow with a vibrant culture.
- Benefits: Up to £40,000 salary, flexible work options, and professional development opportunities.
- Other info: Exciting opportunity for career growth in a fast-paced environment.
- Why this job: Join a dynamic team and make a real impact on client success through innovative strategies.
- Qualifications: 2-4 years in digital marketing, strong knowledge of various ad platforms, and proven multitasking skills.
The predicted salary is between 35000 - 40000 € per year.
Central Employment are working closely with an established and expanding full-service Digital Marketing Agency, based in Glasgow as they look to appoint a proven and knowledgeable Paid Media Manager. Glasgow based x 3 days a week, x 2 days from home. Up to £40,000 DOE.
Job Purpose
Drive client growth through strategic management of multi-channel paid advertising campaigns. This role requires a proven track record within a fast-paced digital marketing agency environment. You will execute data-driven strategies across search, social, and emerging digital channels.
Key Responsibilities
- Create multi-channel strategies aligned with diverse client growth business goals.
- Manage end-to-end setups including targeting, bidding, creative assets, and tracking.
- Optimise daily budgets across diverse portfolios to maximise client return on investment.
- Conduct A/B testing on ad copy, landing pages, and audience segments.
- Lead client communication via regular performance calls, emails, and strategy reviews.
- Build custom reports using Looker Studio, Google Analytics 4, and platform dashboards.
- Analyse performance data to find conversion bottlenecks and scale winning campaigns.
- Audit existing accounts to identify waste and discover new growth opportunities.
Required Experience Skills
- 2–4 years working inside a digital marketing agency.
- Proven ability to manage multiple client accounts simultaneously.
- Experience meeting tight deadlines and shifting priorities quickly.
- Deep knowledge of Search, Shopping, Performance Max, and Display.
- Ideally experience with AI Max.
- Expert execution of Facebook and Instagram conversion-focused campaigns.
- Proficient setup and optimisation of Bing search campaigns.
- Practical experience managing ads on LinkedIn, Pinterest, or TikTok.
Preferred Experience
- Familiarity with connectivity partners and hotel price feeds.
- Affiliate Marketing Experience using networks like Awin, CJ Affiliate, or ShareASale.
Qualifications
- Google Ads Certifications (Search, Display, Measurement, Shopping).
- Meta Certified Digital Marketing Associate or Media Buying Professional.
- Strong Excel skills (VLOOKUP, Pivot Tables, data manipulation formulas).
Paid Media Manager employer: Central Employment Agency Limited
Join a dynamic and innovative digital marketing agency in Glasgow, where your expertise as a Paid Media Manager will be valued and nurtured. With a flexible work environment that allows for three days in the office and two days from home, you will thrive in a culture that prioritises collaboration and creativity. The agency offers competitive salaries, opportunities for professional development, and a chance to work with diverse clients, making it an excellent place for those seeking meaningful and rewarding employment.
Contact Detail:
Central Employment Agency Limited Recruiting Team
StudySmarter Expert Advice🤫
We think this is how you could land Paid Media Manager
✨Tip Number 1
Network like a pro! Reach out to your connections in the digital marketing world, especially those who work in agencies. A friendly chat can lead to insider info about job openings that aren't even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best campaigns and results. When you land that interview, having tangible evidence of your success will make you stand out from the crowd.
✨Tip Number 3
Prepare for the interview by researching the agency's clients and recent campaigns. This shows you're genuinely interested and ready to hit the ground running. Plus, it gives you great talking points!
✨Tip Number 4
Don't forget to apply through our website! We’ve got loads of opportunities waiting for you, and applying directly can sometimes give you an edge over other candidates. Let's get you that Paid Media Manager role!
We think you need these skills to ace Paid Media Manager
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Paid Media Manager role. Highlight your experience in managing multi-channel campaigns and any specific tools you've used, like Google Ads or Facebook Ads. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about digital marketing and how your previous experiences make you the perfect fit for this role. Don’t forget to mention your familiarity with data-driven strategies and client communication.
Showcase Your Achievements:When detailing your past roles, focus on your achievements rather than just responsibilities. Did you optimise a campaign that significantly increased ROI? Share those numbers! We love seeing concrete examples of how you've driven growth for clients.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it’s super easy!
How to prepare for a job interview at Central Employment Agency Limited
✨Know Your Stuff
Make sure you brush up on your knowledge of paid media strategies, especially around search, social, and emerging channels. Be ready to discuss specific campaigns you've managed and the results you've achieved. This shows you're not just familiar with the theory but have practical experience too.
✨Showcase Your Analytical Skills
Since the role involves a lot of data analysis, be prepared to talk about how you've used tools like Google Analytics 4 or Looker Studio in past roles. Bring examples of how you've identified conversion bottlenecks or optimised campaigns based on data insights. This will demonstrate your ability to drive client growth through data-driven strategies.
✨Prepare for Client Communication Scenarios
As you'll be leading client communications, think about how you would handle performance calls or strategy reviews. Practice articulating your thoughts clearly and confidently. You might even want to role-play these scenarios with a friend to get comfortable discussing campaign performance and recommendations.
✨Be Ready for Technical Questions
Expect some technical questions about ad setups, A/B testing, and budget optimisation. Brush up on your knowledge of platforms like Facebook, Instagram, and Bing. Being able to speak confidently about your experience with these tools will set you apart from other candidates.
