At a Glance
- Tasks: Manage and optimise PPC campaigns across Google Ads, Bing, and Amazon.
- Company: Dynamic digital marketing agency with a focus on innovation.
- Benefits: Competitive salary, flexible hours, and opportunities for professional growth.
- Other info: Collaborative team environment with a passion for digital marketing.
- Why this job: Dive into data, make impactful changes, and drive campaign success.
- Qualifications: 12-18 months of PPC experience and strong analytical skills.
The predicted salary is between 30000 - 40000 £ per year.
We're looking for a PPC Executive to manage the day-to-day execution of my clients' paid search activity. Working closely with the dedicated PPC Lead, you'll be the person inside the accounts every day, making adjustments, testing copy, and finding the wins. You'll be responsible for day-to-day performance across Google Ads, Microsoft Advertising, and Amazon Advertising.
The ideal candidate genuinely enjoys digging into data to figure out why a campaign is underperforming and, more importantly, how to fix it.
Your Responsibilities:- Build, launch, and manage Search, Display, and PMax campaigns across Google Ads, handling everything from keyword research and ad copy through to bid strategy.
- Review account data daily to spot and act on opportunities for A/B testing, landing page improvements, and audience refinements.
- Maintain the overall health of the accounts, including Quality Scores, ad disapprovals, and the use of tools like Google Ads Scripts and automated bidding.
- Keep our Bing and Amazon presence optimised and aligned with the wider search strategy, including ACoS management and audience targeting.
- Produce reporting that goes beyond the numbers, using Google Analytics and platform data to explain what's happening and what to do next.
- Support the PPC Lead in stakeholder updates and act as the technical point of contact for the accounts you manage.
- At least 12-18 months of hands-on PPC experience, ideally in an agency setting.
- A solid understanding of Google Ads.
- Experience with Bing and Amazon is a bonus.
- Comfortable with Google Analytics and at ease working with pivot tables in Excel or Google Sheets.
- High attention to detail, particularly when managing budgets and working within brand guidelines.
- Someone who keeps up with changes in the search landscape because they find it interesting.
PPC Executive in North East employer: Central Employment Agency Limited
As a PPC Executive at our dynamic agency, you'll thrive in a collaborative environment that values innovation and data-driven decision-making. We offer competitive benefits, a supportive work culture that encourages professional growth, and the opportunity to work with diverse clients in a vibrant location. Join us to enhance your skills and make a meaningful impact on our clients' success while enjoying a fulfilling career path.
Contact Details:
Central Employment Agency Limited Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land PPC Executive in North East
✨Tip Number 1
Get to know the company inside out! Before your interview, dive into their website and social media. Understand their PPC strategies and recent campaigns. This will help you tailor your answers and show that you're genuinely interested in what they do.
✨Tip Number 2
Practice makes perfect! Run through common PPC interview questions with a mate or in front of the mirror. Be ready to discuss your past experiences, especially those A/B tests and data-driven decisions you've made. Confidence is key!
✨Tip Number 3
Show off your analytical skills! Bring along examples of reports you've created or insights you've derived from data. Being able to explain how you turned numbers into actionable strategies will impress your interviewers.
✨Tip Number 4
Don’t forget to follow up! After your interview, shoot a quick thank-you email to express your appreciation for the opportunity. It’s a nice touch and keeps you fresh in their minds as they make their decision.
We think you need these skills to ace PPC Executive in North East
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the PPC Executive role. Highlight your hands-on experience with Google Ads, Bing, and Amazon, and don’t forget to mention any A/B testing or data analysis you've done. We want to see how you’ve made campaigns successful!
Showcase Your Data Skills:Since digging into data is key for this role, include specific examples of how you've used data to improve campaign performance. Whether it’s through Google Analytics or Excel, show us how you’ve turned numbers into actionable insights.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Explain why you’re passionate about PPC and how you keep up with industry changes. We love candidates who are genuinely interested in the search landscape, so let that enthusiasm come through!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, we love seeing applications come in through our own platform!
How to prepare for a job interview at Central Employment Agency Limited
✨Know Your PPC Stuff
Make sure you brush up on your knowledge of Google Ads, Bing, and Amazon Advertising. Be ready to discuss specific campaigns you've managed, the strategies you used, and the results you achieved. This shows that you’re not just familiar with the tools but can also apply them effectively.
✨Data is Your Best Friend
Since the role involves digging into data, come prepared with examples of how you've used analytics to improve campaign performance. Talk about A/B testing you've conducted or how you've optimised landing pages based on data insights. This will demonstrate your analytical skills and problem-solving abilities.
✨Show Your Attention to Detail
Highlight your experience in managing budgets and maintaining Quality Scores. Bring up any instances where your attention to detail made a significant impact on a campaign's success. This is crucial for the role, so make it clear that you take this aspect seriously.
✨Stay Updated on Trends
The search landscape is always changing, so show your enthusiasm for keeping up with industry trends. Mention any recent changes in PPC strategies or tools that you've learned about and how you plan to adapt to them. This will reflect your passion for the field and your commitment to continuous learning.
