At a Glance
- Tasks: Lead eCommerce marketing strategies and optimise campaigns for major online marketplaces.
- Company: Join a successful eCommerce retailer in a dynamic, growth-focused environment.
- Benefits: Competitive salary, supportive team, and opportunities for immediate impact.
- Other info: Collaborate cross-functionally and stay ahead of eCommerce trends.
- Why this job: Make a real difference in a fast-paced eCommerce setting with exciting growth potential.
- Qualifications: 3 years managing marketplace channels and strong analytical skills required.
The predicted salary is between 30000 - 40000 £ per year.
Central Employment are working with a hugely successful eCommerce retailer and distributor of industrial products. Due to internal growth, they are seeking an eCommerce Marketing Channel Lead to deliver results across Paid Media and eCommerce Marketplace, through campaign optimisation and activation. This is a full-time office-based role in County Durham with a salary of circa £30,000-£40,000 DOE.
We are seeking a commercially-driven eCommerce Channel Lead to own and grow the client's performance across key off-site sales channels, including online marketplaces (such as Amazon, eBay, B&Q, and Tesco – among others). Operating within a fast-paced FMCG e-commerce environment, this role sits at the heart of our sales and marketing team leading on one of the key aspects of our growth strategy – third-party channels. This relatively new role has accountability for revenue growth, profitability, and brand consistency across multiple channels, providing a real opportunity to make an immediate impact.
The eCommerce Marketing Channel Lead will work closely with the Head of Sales & Marketing, as well as the wider commercial team, to support business growth in a competitive online retail market. The ideal candidate will be prepared to get hands-on in building our marketplaces, working cross-functionally to ensure high service standards, identifying and resolving technical problems, and ultimately driving our commercial goals. They will be joining a highly supportive team at an exciting time for the business, with a real opportunity to make an impact from day one.
Key Responsibilities:- Own the day-to-day management and performance of third-party marketplace accounts.
- Work with the Head of Sales & Marketing to develop and execute strategies to drive revenue growth, improve margins, and expand product catalogues.
- Work closely with our eCommerce team to optimise product listings (titles, descriptions, images, keywords) to improve visibility and conversion rates.
- Coordinate pricing, promotions, and inventory, working cross-functionally to ensure we have a market-leading product offering.
- Monitor marketplace performance metrics (sales, traffic, conversion rates, and secondary KPIs) to drive consistent channel growth.
- Ensure brand consistency and compliance with marketplace policies and standards.
- Take accountability for channel-level P&L, including revenue, costs, and profitability.
- Produce regular performance reports with actionable insights and recommendations.
- Use data to identify trends, opportunities, and risks across channels.
- Continuously test and optimise strategies to improve performance.
- Work closely with Commercial, Buying, and Marketing teams to ensure product availability and campaign alignment.
- Coordinate with creative teams for asset development tailored to each platform.
- Coordinate with Customer Service and Operations teams to ensure account health metrics are above expectations.
- Liaise with external partners, agencies, and marketplace account managers.
- Work with the Head of Sales & Marketing to develop a roadmap for channel growth, including new platform expansion and capability development.
- Identify and launch opportunities on new marketplaces or international platforms.
- Work with the wider commercial and buying teams to identify opportunities for new products or brands through our Dropship Vendor programme.
- Work with the Head of Sales & Marketing and wider marketing and eCommerce team to develop and implement a growth strategy for our Dropship Vendor programme.
- Stay up to date with marketplace and paid media trends, tools, and best practices.
- Identify opportunities for automation, efficiency, and scalability.
- Essential: Proven experience managing Amazon, eBay, or similar marketplace channels - circa 3 years.
- Strong hands-on experience with paid search platforms (Google Ads, Microsoft Ads).
- Commercially minded with a strong understanding of eCommerce metrics.
- Analytical mindset with proficiency in tools such as Google Analytics, Excel, or BI platforms.
- Excellent communication and stakeholder management skills.
- Desirable: Experience with Amazon Seller/Vendor Central and marketplace advertising tools.
- Familiarity with feed management tools and listing optimisation platforms.
- Knowledge of SEO and broader digital marketing channels.
eCommerce Marketing Channel Lead in North East employer: Central Employment Agency Limited
Join a dynamic and rapidly growing eCommerce retailer in County Durham, where you will play a pivotal role as an eCommerce Marketing Channel Lead. With a supportive work culture that encourages innovation and collaboration, you'll have the opportunity to make a significant impact on revenue growth and brand consistency across key online marketplaces. The company offers competitive salaries, professional development opportunities, and a chance to thrive in a fast-paced FMCG environment, making it an excellent employer for those seeking meaningful and rewarding careers.
Contact Details:
Central Employment Agency Limited Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land eCommerce Marketing Channel Lead in North East
✨Tip Number 1
Network like a pro! Reach out to people in the eCommerce space, especially those who work with marketplaces like Amazon and eBay. Attend industry events or webinars to make connections that could lead to job opportunities.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past successes in managing marketplace accounts and optimising campaigns. This will give potential employers a clear idea of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by brushing up on the latest trends in eCommerce and paid media. Be ready to discuss how you've used data to drive growth and improve performance in previous roles. We want to see your analytical mindset in action!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace eCommerce Marketing Channel Lead in North East
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the eCommerce Marketing Channel Lead role. Highlight your experience with marketplace channels like Amazon and eBay, and showcase any relevant achievements in campaign optimisation.
Craft a Compelling Cover Letter:Your cover letter should tell us why you're the perfect fit for this role. Share specific examples of how you've driven revenue growth or improved performance in previous roles, and don’t forget to express your enthusiasm for joining our team!
Showcase Your Analytical Skills:Since this role requires an analytical mindset, make sure to mention your proficiency with tools like Google Analytics and Excel. Provide examples of how you've used data to drive decisions and improve results in past positions.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and get you on our radar quickly!
How to prepare for a job interview at Central Employment Agency Limited
✨Know Your Marketplaces
Before the interview, dive deep into the marketplaces mentioned in the job description, like Amazon and eBay. Understand their unique selling points, current trends, and how they operate. This will show your potential employer that you're not just familiar with these platforms but are genuinely interested in optimising them for success.
✨Showcase Your Analytical Skills
Be prepared to discuss specific metrics you've worked with in previous roles. Bring examples of how you've used data to drive decisions, optimise campaigns, or improve performance. Highlighting your analytical mindset will demonstrate that you can effectively manage P&L and make data-driven recommendations.
✨Prepare for Scenario Questions
Expect questions that ask how you'd handle specific challenges, such as improving conversion rates or managing inventory across multiple channels. Think through potential scenarios and have a few strategies ready to share. This will illustrate your problem-solving skills and readiness to take on the responsibilities of the role.
✨Emphasise Cross-Functional Collaboration
Since this role involves working closely with various teams, be ready to discuss your experience in cross-functional collaboration. Share examples of how you've successfully worked with sales, marketing, and customer service teams to achieve common goals. This will highlight your ability to thrive in a supportive team environment.
