Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead data-driven strategies to enhance performance across digital marketing channels.
- Company: Join a forward-thinking Digital Performance Agency with a focus on innovation.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Why this job: Shape the future of marketing with AI and automation while driving real results.
- Qualifications: Strong background in performance marketing analytics and advanced data analysis skills.
- Other info: Dynamic role with significant influence on client success and agency strategy.
The predicted salary is between 36000 - 60000 £ per year.
Central Employment are working in partnership with one of the region's most established and forward thinking Digital Performance Agencies. They have a new, exciting and industry leading opportunity for a Head of Performance Intelligence (AI/Automation). This role is responsible for turning data, AI, and automation into clear commercial advantage - improving efficiency, effectiveness, and results across channels. You will not run campaigns. You will shape how decisions are made, using insight, modelling, and experimentation to drive measurable growth for our clients. This is a senior, strategic role for someone who understands both advanced analytics and real-world performance marketing - and can bridge the gap between the two.
Key Responsibilities
- Own the cross-channel measurement framework across PPC, SEO, Content and Outreach
- Define and maintain a single source of truth for performance reporting
- Lead attribution modelling and performance interpretation (accepting real-world limitations)
- Translate complex data into clear, actionable insight for channel leads and clients
- Design and deploy AI-driven models and automations to:
- Identify high-performing audiences, creatives, keywords and content themes
- Predict performance trends, saturation points and diminishing returns
- Improve budget allocation and prioritisation across channels
Cross-Channel Enablement & Influence
- Act as a strategic partner to PPC, SEO, Content and Outreach team members
- Create performance feedback loops between channels
- Challenge assumptions and surface opportunities teams may miss
- Provide clear recommendations that channel leads are expected to action or challenge with evidence
- Support senior client conversations with insight, forecasting and performance rationale
- Help clients understand why performance is moving, not just what happened
- Drive measurable improvements in blended CPA, ROAS, efficiency and scalability
- Ensure AI and automation directly support commercial outcomes, not vanity metrics
Required Experience & Skills
Essential
- Strong background in performance marketing analytics, data science, or growth analytics
- Proven experience working across multiple channels (PPC, SEO, content, digital PR)
- Advanced skills in data analysis and modelling (Python, SQL essential)
- Experience with GA4, BigQuery, Looker (or similar BI tools)
- Understanding of ad platform mechanics and APIs (Google, Meta, etc.)
- Commercial mindset - able to balance statistical rigour with business reality
Desirable
- Experience implementing AI or ML models in marketing environments
- Familiarity with automation tools, cloud data platforms, and LLMs for analysis
- Agency experience or working in fast-paced, client-facing environments
- Experience designing experimentation frameworks or predictive models
Head of Performance Intelligence (AI/Automation) in Newcastle upon Tyne employer: Central Employment Agency Limited
Contact Detail:
Central Employment Agency Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Performance Intelligence (AI/Automation) in Newcastle upon Tyne
✨Tip Number 1
Network like a pro! Reach out to industry contacts on LinkedIn or attend local meetups. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your work in performance marketing analytics and AI. We want to see how you’ve turned data into actionable insights that drive results.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of advanced analytics and real-world performance marketing. We suggest practising common interview questions and having examples ready that demonstrate your expertise.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive and take the initiative to connect with us directly.
We think you need these skills to ace Head of Performance Intelligence (AI/Automation) in Newcastle upon Tyne
Some tips for your application 🫡
Show Off Your Skills: Make sure to highlight your experience in performance marketing analytics and data science. We want to see how you've used data to drive results, so don’t hold back on those impressive stats and achievements!
Tailor Your Application: Take a moment to customise your application for this role. Use the job description as your guide and align your skills and experiences with what we’re looking for. It shows us you’re genuinely interested and have done your homework!
Be Clear and Concise: When writing your application, keep it straightforward. We appreciate clarity, so avoid jargon and get straight to the point. Make it easy for us to see why you’re the perfect fit for the Head of Performance Intelligence role.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it’s super easy to do!
How to prepare for a job interview at Central Employment Agency Limited
✨Know Your Data Inside Out
Make sure you’re well-versed in the key metrics and analytics tools mentioned in the job description, like GA4 and BigQuery. Be prepared to discuss how you've used data to drive performance in previous roles, and think of specific examples where your insights led to measurable growth.
✨Showcase Your Strategic Thinking
This role is all about shaping decisions based on data. Prepare to talk about how you’ve previously influenced strategy through data-driven insights. Think about times when you’ve challenged assumptions or identified opportunities that others missed, and be ready to share those stories.
✨Demonstrate Your AI Knowledge
Since this position involves integrating AI and automation into performance marketing, brush up on any relevant AI technologies you’ve worked with. Be ready to discuss how you’ve applied AI models in marketing contexts and how they’ve improved efficiency or effectiveness.
✨Prepare for Scenario-Based Questions
Expect questions that ask you to solve hypothetical problems or design experiments. Think about how you would approach creating a cross-channel measurement framework or designing a structured test. Practise articulating your thought process clearly, as this will showcase your analytical skills and strategic mindset.