At a Glance
- Tasks: Lead the creation of impactful B2B content strategies in a fast-paced tech environment.
- Company: Join a leading technology provider expanding their in-house marketing team.
- Benefits: Competitive salary, dynamic work culture, and opportunities for professional growth.
- Other info: Work with cross-functional teams to deliver integrated campaigns and enhance brand authority.
- Why this job: Make a real impact by driving awareness and engagement through innovative content.
- Qualifications: Proven experience in B2B content strategy and strong collaboration skills.
The predicted salary is between 60000 - 80000 € per year.
Central Employment are working with a leading Technology provider, as they look to expand their in-house marketing function, appoint a B2B Content Strategy Lead. We're seeking a commercially driven B2B Digital Content Strategy Lead to own and deliver a high-impact content strategy within a fast-paced technology environment. This is a pivotal role focused on creating and optimising content across the full marketing funnel—driving awareness, engagement, and conversion across key B2B audiences.
You'll lead the development of insight-led content programmes, thought leadership, and messaging frameworks that directly support demand generation and revenue growth, working closely with digital, paid media, and commercial teams.
Key Responsibilities:- Content Strategy & Planning
- Develop and execute a comprehensive B2B content strategy aligned to commercial goals and customer journeys.
- Own the end-to-end content roadmap across awareness, consideration, and conversion stages.
- Build scalable content frameworks that support product, campaign, and brand initiatives.
- Create compelling, insight-driven thought leadership that positions the business as a market authority.
- Lead the development of campaign content, including whitepapers, case studies, landing pages, blogs, and email nurture programmes.
- Establish clear, consistent messaging frameworks across all channels and touchpoints.
- Performance & Optimisation
- Leverage SEO insights, keyword research, and audience data to inform content creation and optimisation.
- Monitor, analyse, and report on content performance using digital analytics tools.
- Continuously refine content strategy based on performance data to improve engagement, conversion, and ROI.
- Cross-Functional Collaboration
- Partner with paid media, digital, and demand generation teams to deliver fully integrated campaigns.
- Align content with media strategies to maximise reach and conversion efficiency.
- Collaborate with product marketing, sales, and leadership teams to ensure messaging supports commercial priorities.
- Content Governance & Best Practice
- Establish best practices in content creation, SEO, and digital storytelling.
- Ensure consistency in tone, voice, and brand positioning across all outputs.
- Manage external agencies or freelancers where required.
- Proven experience in a B2B content strategy or content marketing leadership role, ideally within the technology sector.
- Demonstrated success in creating high-performing content across the full marketing funnel.
- Strong experience in developing thought leadership programmes, campaign content strategies, and messaging and positioning frameworks.
- Solid understanding of SEO, content optimisation techniques, and performance analytics.
- Experience working closely with paid media, digital marketing, or demand generation teams within an integrated campaign environment.
- Data-driven mindset with the ability to translate insights into actionable content improvements.
- Excellent stakeholder management and collaboration skills.
- Strong commercial awareness and understanding of how content drives pipeline and revenue.
- Experience in SaaS, Technology, or B2B services.
- Familiarity with marketing automation and CRM platforms.
- Experience managing content teams or external agencies.
B2B Content Strategy Lead in Newcastle upon Tyne employer: Central Employment Agency Limited
Join a leading technology provider that champions innovation and creativity in a dynamic work environment. As a B2B Content Strategy Lead, you'll benefit from a collaborative culture that prioritises professional growth and offers opportunities to shape impactful content strategies that drive business success. With a focus on employee development and a commitment to excellence, this role provides a unique chance to make a significant contribution while enjoying the advantages of working in a fast-paced, forward-thinking industry.
Contact Detail:
Central Employment Agency Limited Recruiting Team
StudySmarter Expert Advice🤫
We think this is how you could land B2B Content Strategy Lead in Newcastle upon Tyne
✨Tip Number 1
Network like a pro! Reach out to industry contacts on LinkedIn or attend local tech meetups. We all know that sometimes it’s not just what you know, but who you know that can land you that B2B Content Strategy Lead role.
✨Tip Number 2
Showcase your expertise! Create a portfolio of your best content pieces and thought leadership articles. This will help us see your skills in action and how you can drive awareness and engagement for our brand.
✨Tip Number 3
Prepare for the interview by understanding our company’s content strategy and recent campaigns. We want to see how you can optimise our content across the marketing funnel, so come ready with ideas!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who take that extra step to connect with us directly.
We think you need these skills to ace B2B Content Strategy Lead in Newcastle upon Tyne
Some tips for your application 🫡
Tailor Your Content:Make sure your application reflects the specific skills and experiences mentioned in the job description. We want to see how your background aligns with our needs, so don’t be shy about showcasing your B2B content strategy expertise!
Showcase Your Achievements:When detailing your experience, focus on quantifiable results. Highlight successful campaigns or content strategies you've led that drove engagement and conversion. We love numbers that tell a story!
Be Insight-Driven:Demonstrate your understanding of data-driven content creation. Share examples of how you've used SEO insights or audience data to optimise content. This shows us you’re not just creative but also strategic!
Keep It Professional Yet Engaging:While we appreciate a friendly tone, remember to maintain professionalism in your writing. Your application is your first impression, so let your personality shine through while keeping it relevant to the role!
How to prepare for a job interview at Central Employment Agency Limited
✨Know Your Content Inside Out
Before the interview, dive deep into your past content strategies and campaigns. Be ready to discuss specific examples of how your content drove engagement and conversions. This will show that you not only understand the theory but have practical experience in executing successful B2B content strategies.
✨Showcase Your Data Skills
Since this role requires a data-driven mindset, prepare to talk about how you've used analytics tools to measure content performance. Bring examples of how you've refined content based on insights and what impact those changes had on ROI. This will demonstrate your ability to leverage data for continuous improvement.
✨Collaborate Like a Pro
Highlight your experience working with cross-functional teams. Be ready to share stories about how you've partnered with digital, paid media, or sales teams to create integrated campaigns. This will illustrate your collaborative spirit and ability to align content with broader commercial goals.
✨Stay Ahead of SEO Trends
Brush up on the latest SEO techniques and trends relevant to B2B content. Be prepared to discuss how you've incorporated SEO insights into your content strategy. Showing that you can optimise content for search engines while maintaining quality will set you apart as a candidate who understands the full marketing funnel.
