At a Glance
- Tasks: Lead data-driven strategies to enhance performance across digital marketing channels.
- Company: Join a leading Digital Performance Agency known for innovation and growth.
- Benefits: Competitive salary, flexible working options, and opportunities for professional development.
- Other info: Dynamic role with significant influence on client success and agency strategy.
- Why this job: Shape the future of marketing with AI and automation while driving real results.
- Qualifications: Strong background in performance marketing analytics and advanced data analysis skills.
The predicted salary is between 48000 - 72000 € per year.
Central Employment are working in partnership with one of the region's most established and forward thinking Digital Performance Agencies. They have a new, exciting and industry leading opportunity for a Head of Performance Intelligence (AI/Automation). This role is responsible for turning data, AI, and automation into clear commercial advantage - improving efficiency, effectiveness, and results across channels. You will not run campaigns. You will shape how decisions are made, using insight, modelling, and experimentation to drive measurable growth for our clients. This is a senior, strategic role for someone who understands both advanced analytics and real-world performance marketing - and can bridge the gap between the two.
Key Responsibilities
- Own the cross-channel measurement framework across PPC, SEO, Content and Outreach
- Define and maintain a single source of truth for performance reporting
- Lead attribution modelling and performance interpretation (accepting real-world limitations)
- Translate complex data into clear, actionable insight for channel leads and clients
- Design and deploy AI-driven models and automations to:
- Identify high-performing audiences, creatives, keywords and content themes
- Predict performance trends, saturation points and diminishing returns
- Improve budget allocation and prioritisation across channels
- Integrate AI tooling with advertising platforms, analytics stacks and internal systems
- Evaluate emerging AI technologies and apply them pragmatically (not experimentally)
- Own the agency-wide experimentation roadmap
- Design structured tests with clear hypotheses, success criteria and learning outcomes
- Introduce advanced testing methodologies (e.g. multi-armed bandits, automation-led testing)
- Ensure learnings are embedded back into channel strategies, not left as theory
Cross-Channel Enablement & Influence
- Act as a strategic partner to PPC, SEO, Content and Outreach team members
- Create performance feedback loops between channels
- Challenge assumptions and surface opportunities teams may miss
- Provide clear recommendations that channel leads are expected to action or challenge with evidence
- Support senior client conversations with insight, forecasting and performance rationale
- Help clients understand why performance is moving, not just what happened
- Drive measurable improvements in blended CPA, ROAS, efficiency and scalability
- Ensure AI and automation directly support commercial outcomes, not vanity metrics
Required Experience & Skills
Essential
- Strong background in performance marketing analytics, data science, or growth analytics
- Proven experience working across multiple channels (PPC, SEO, content, digital PR)
- Advanced skills in data analysis and modelling (Python, SQL essential)
- Experience with GA4, BigQuery, Looker (or similar BI tools)
- Understanding of ad platform mechanics and APIs (Google, Meta, etc.)
- Commercial mindset - able to balance statistical rigour with business reality
Desirable
- Experience implementing AI or ML models in marketing environments
- Familiarity with automation tools, cloud data platforms, and LLMs for analysis
- Agency experience or working in fast-paced, client-facing environments
- Experience designing experimentation frameworks or predictive models
Locations
Head of Performance Intelligence (AI/Automation) in Newcastle upon Tyne, North East employer: Central Employment Agency Limited
As a leading Digital Performance Agency, we pride ourselves on fostering a dynamic and innovative work culture that empowers our employees to excel in their roles. Our commitment to professional growth is evident through tailored development opportunities and a collaborative environment where creativity and strategic thinking thrive. Located in a vibrant region, we offer the unique advantage of being at the forefront of digital marketing advancements, allowing our team to leverage cutting-edge AI and automation technologies to drive impactful results for our clients.
Contact Detail:
Central Employment Agency Limited Recruiting Team
StudySmarter Expert Advice🤫
We think this is how you could land Head of Performance Intelligence (AI/Automation) in Newcastle upon Tyne, North East
✨Tip Number 1
Network like a pro! Reach out to industry contacts on LinkedIn or attend local meetups. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your data analysis and performance marketing projects. This is your chance to demonstrate how you can turn insights into action, just like the role requires.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of AI and automation in marketing. We suggest you come armed with examples of how you've used data to drive results, as this will resonate well with potential employers.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we’re always looking for talented individuals who can bridge the gap between analytics and real-world performance marketing.
We think you need these skills to ace Head of Performance Intelligence (AI/Automation) in Newcastle upon Tyne, North East
Some tips for your application 🫡
Show Off Your Skills:Make sure to highlight your experience in performance marketing analytics and data science. We want to see how you've used advanced analytics to drive results, so don’t hold back on those impressive projects!
Be Clear and Concise:When writing your application, keep it straightforward. Use clear language to explain complex concepts, especially around AI and automation. We love a good story, but we also appreciate brevity!
Tailor Your Application:Don’t just send a generic application. Make it specific to the Head of Performance Intelligence role. Show us how your background aligns with our needs, especially in cross-channel measurement and performance reporting.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Plus, it’s super easy!
How to prepare for a job interview at Central Employment Agency Limited
✨Know Your Data Inside Out
Make sure you’re well-versed in the key metrics and analytics tools mentioned in the job description, like GA4 and BigQuery. Be ready to discuss how you've used data to drive performance in previous roles, and think of specific examples where your insights led to measurable growth.
✨Showcase Your Strategic Thinking
This role is all about bridging the gap between advanced analytics and real-world performance marketing. Prepare to talk about how you’ve shaped decision-making processes in past positions. Bring examples of how you’ve designed experiments or models that have directly influenced marketing strategies.
✨Demonstrate Your AI Knowledge
Since AI and automation are key components of this role, brush up on any relevant projects you've worked on. Be prepared to discuss how you’ve implemented AI-driven models or automation tools in marketing environments, and how they’ve improved efficiency or effectiveness.
✨Prepare for Scenario Questions
Expect to face scenario-based questions that assess your problem-solving skills. Think about challenges you’ve encountered in performance marketing and how you overcame them. This will show your ability to apply your knowledge practically and think on your feet.
