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- Tasks: Lead and optimise PPC campaigns across Google Ads and Microsoft Ads for measurable results.
- Company: Established digital marketing agency in Glasgow with a focus on innovation.
- Benefits: Competitive salary, flexible working, and opportunities for professional growth.
- Other info: Work in a collaborative environment with excellent career advancement potential.
- Why this job: Join a dynamic team and make a real impact on digital marketing strategies.
- Qualifications: 3 years of PPC experience and strong analytical skills required.
The predicted salary is between 33000 - 37000 £ per year.
Central Employment are working closely with an established and expanding full-service Digital Marketing Agency, based in Glasgow as they look to appoint a proven and knowledgeable PPC Account Manager. Glasgow based x 3 days a week, x 2 days from home Circa £35,000 DOE benefits.
Are you a data-driven PPC expert with a passion for delivering measurable results? We're looking for a PPC Specialist to join our digital marketing team and drive performance across multiple platforms, reporting into the Head of Search. This is a key strategic role with hands-on responsibility for campaign planning, execution, optimization, and reporting.
Key Responsibilities:- Lead and manage paid search campaigns across Google Ads, Microsoft Ads (Bing) specifically.
- Plan, execute, and optimize PPC strategies to achieve ROAS, CPA, and lead generation goals.
- Conduct keyword research, audience targeting, and competitive analysis.
- Create compelling ad copy and creative briefs that drive engagement and conversions.
- Monitor and analyze campaign performance using tools like Google Analytics, Ads Manager, and third-party reporting platforms.
- A/B test ad variations, landing pages, and targeting strategies.
- Provide regular performance reports and strategic insights to stakeholders.
- Stay up to date on digital advertising trends, algorithm changes, and platform updates.
- 3 years of experience in PPC campaign management.
- Operated within a full-service digital marketing agency setting.
- Proven track record of success across Google Ads, Microsoft Ads.
- Strong analytical skills and proficiency with Google Analytics, Google Tag Manager, and reporting dashboards.
- Experience managing large budgets and scaling campaigns profitably.
- Ability to write compelling ad copy and understand creative performance metrics.
- Strong attention to detail, organization, and project management skills.
- Excellent communication and reporting skills.
PPC Account Manager in Glasgow employer: Central Employment Agency Limited
Contact Detail:
Central Employment Agency Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land PPC Account Manager in Glasgow
✨Tip Number 1
Network like a pro! Reach out to your connections in the digital marketing world, especially those who work in PPC. Attend industry events or webinars to meet potential employers and show off your passion for PPC.
✨Tip Number 2
Showcase your skills! Create a portfolio that highlights your best PPC campaigns. Include metrics that demonstrate your success, like ROAS and CPA improvements. This will give you an edge when chatting with hiring managers.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of Google Ads and Microsoft Ads. Be ready to discuss specific strategies you've used in the past and how you’ve optimised campaigns for better performance.
✨Tip Number 4
Don’t forget to apply through our website! We’re always on the lookout for talented PPC Account Managers. It’s a great way to get noticed and show us you’re serious about joining our team.
We think you need these skills to ace PPC Account Manager in Glasgow
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the PPC Account Manager role. Highlight your experience with Google Ads and Microsoft Ads, and don’t forget to showcase your analytical skills and any successful campaigns you've managed.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about PPC and how your experience aligns with the job description. Be sure to mention specific achievements that demonstrate your expertise.
Showcase Your Data Skills: Since this role is all about data-driven results, make sure to highlight your proficiency with tools like Google Analytics and any reporting dashboards you’ve used. Share examples of how you've used data to optimise campaigns in the past.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and get to know you better!
How to prepare for a job interview at Central Employment Agency Limited
✨Know Your PPC Stuff
Make sure you brush up on your PPC knowledge before the interview. Be ready to discuss your experience with Google Ads and Microsoft Ads, and have specific examples of successful campaigns you've managed. This will show that you're not just familiar with the tools, but that you can use them effectively.
✨Show Off Your Analytical Skills
Since this role is all about data-driven decisions, be prepared to talk about how you've used analytics in past campaigns. Bring examples of how you've monitored performance, conducted A/B tests, and adjusted strategies based on data insights. This will demonstrate your analytical mindset and ability to optimise campaigns.
✨Prepare for Scenario Questions
Expect some scenario-based questions where you'll need to think on your feet. Practice how you would approach a campaign that’s underperforming or how you’d handle a sudden budget cut. This will help you showcase your problem-solving skills and strategic thinking.
✨Craft Compelling Ad Copy
Since writing ad copy is a key part of the job, be ready to discuss your creative process. You might even be asked to write a sample ad during the interview. Think about what makes an ad engaging and how you can convey a message succinctly. This will highlight your creativity and understanding of audience engagement.