At a Glance
- Tasks: Drive client growth through strategic management of multi-channel paid advertising campaigns.
- Company: Join a dynamic digital marketing agency based in Glasgow with a collaborative culture.
- Benefits: Up to £40,000 salary, flexible work options, and opportunities for professional development.
- Other info: Work in a fast-paced environment with excellent career growth potential.
- Why this job: Make an impact by optimising campaigns and driving results for diverse clients.
- Qualifications: 2-4 years in digital marketing, strong multitasking skills, and knowledge of various ad platforms.
The predicted salary is between 35000 - 40000 £ per year.
Central Employment are working closely with an established and expanding full-service Digital Marketing Agency, based in Glasgow as they look to appoint a proven and knowledgeable Paid Media Manager. Glasgow based x 3 days a week, x 2 days from home. Up to £40,000 DOE.
Job Purpose
Drive client growth through strategic management of multi-channel paid advertising campaigns. This role requires a proven track record within a fast-paced digital marketing agency environment. You will execute data-driven strategies across search, social, and emerging digital channels.
Key Responsibilities
- Create multi-channel strategies aligned with diverse client growth business goals.
- Manage end-to-end setups including targeting, bidding, creative assets, and tracking.
- Optimise daily budgets across diverse portfolios to maximise client return on investment.
- Conduct A/B testing on ad copy, landing pages, and audience segments.
- Lead client communication via regular performance calls, emails, and strategy reviews.
- Build custom reports using Looker Studio, Google Analytics 4, and platform dashboards.
- Analyse performance data to find conversion bottlenecks and scale winning campaigns.
- Audit existing accounts to identify waste and discover new growth opportunities.
Required Experience & Skills
- 2–4 years working inside a digital marketing agency.
- Proven ability to manage multiple client accounts simultaneously.
- Experience meeting tight deadlines and shifting priorities quickly.
- Deep knowledge of Search, Shopping, Performance Max, and Display.
- Ideally experience with AI Max.
- Expert execution of Facebook and Instagram conversion-focused campaigns.
- Proficient setup and optimisation of Bing search campaigns.
- Practical experience managing ads on LinkedIn, Pinterest, or TikTok.
Preferred Experience
- Familiarity with connectivity partners and hotel price feeds.
- Affiliate Marketing Experience using networks like Awin, CJ Affiliate, or ShareASale.
Qualifications
- Google Ads Certifications (Search, Display, Measurement, Shopping).
- Meta Certified Digital Marketing Associate or Media Buying Professional.
- Strong Excel skills (VLOOKUP, Pivot Tables, data manipulation formulas).
Paid Media Manager in Glasgow employer: Central Employment Agency Limited
Join a dynamic and innovative digital marketing agency in Glasgow, where your expertise as a Paid Media Manager will be valued and nurtured. With a flexible work environment that allows for three days in the office and two days from home, you will thrive in a culture that prioritises collaboration and creativity. The agency offers competitive salaries, opportunities for professional development, and a chance to work with diverse clients, making it an excellent employer for those seeking meaningful and rewarding employment.
Contact Details:
Central Employment Agency Limited Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Paid Media Manager in Glasgow
✨Tip Number 1
Network like a pro! Reach out to your connections in the digital marketing world, especially those who work in agencies. A friendly chat can lead to insider info about job openings that aren't even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best paid media campaigns. Use data and visuals to highlight your successes. This will give potential employers a clear picture of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by brushing up on the latest trends in paid media. Be ready to discuss how you've used data-driven strategies in past roles. We want to see your passion for driving client growth!
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take the initiative to connect directly with us.
We think you need these skills to ace Paid Media Manager in Glasgow
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Paid Media Manager role. Highlight your experience in managing multi-channel campaigns and any specific tools you've used, like Google Ads or Facebook Ads. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about digital marketing and how your previous experiences have prepared you for this role. Don’t forget to mention any successful campaigns you've led – we love a good success story!
Showcase Your Data Skills:Since this role involves a lot of data analysis, make sure to showcase your analytical skills. Mention any experience you have with tools like Google Analytics or Looker Studio, and how you've used data to drive campaign success. We’re all about data-driven decisions here!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it’s super easy – just a few clicks and you’re done!
How to prepare for a job interview at Central Employment Agency Limited
✨Know Your Stuff
Make sure you brush up on the latest trends in paid media and digital marketing. Familiarise yourself with key platforms like Google Ads, Facebook, and LinkedIn. Being able to discuss recent changes or features will show that you're not just knowledgeable but also passionate about the industry.
✨Showcase Your Success Stories
Prepare specific examples of campaigns you've managed that led to significant client growth. Use metrics to back up your claims, like ROI improvements or successful A/B tests. This will help demonstrate your ability to drive results and manage multiple accounts effectively.
✨Ask Smart Questions
Come prepared with insightful questions about the agency's approach to client management and campaign strategies. This shows your interest in their processes and helps you gauge if their work culture aligns with your values and career goals.
✨Be Ready for Technical Challenges
Expect to discuss technical aspects of campaign management, such as budget optimisation and performance analysis. Brush up on tools like Looker Studio and Google Analytics 4, and be ready to explain how you've used them to analyse data and improve campaign performance.
