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- Tasks: Lead and optimise PPC campaigns across Google Ads and Microsoft Ads for measurable results.
- Company: Established digital marketing agency in Glasgow with a collaborative environment.
- Benefits: Competitive salary, flexible working, and opportunities for professional growth.
- Other info: Work 3 days in the office and 2 days from home.
- Why this job: Join a dynamic team and make a real impact on digital marketing strategies.
- Qualifications: 3 years of PPC experience and strong analytical skills required.
The predicted salary is between 33000 - 37000 £ per year.
Central Employment are working closely with an established and expanding full-service Digital Marketing Agency, based in Glasgow as they look to appoint a proven and knowledgeable PPC Account Manager. Glasgow based x 3 days a week, x 2 days from home Circa £35,000 DOE benefits.
Are you a data-driven PPC expert with a passion for delivering measurable results? We're looking for a PPC Specialist to join our digital marketing team and drive performance across multiple platforms, reporting into the Head of Search. This is a key strategic role with hands-on responsibility for campaign planning, execution, optimization, and reporting.
Key Responsibilities:- Lead and manage paid search campaigns across Google Ads, Microsoft Ads (Bing) specifically.
- Plan, execute, and optimize PPC strategies to achieve ROAS, CPA, and lead generation goals.
- Conduct keyword research, audience targeting, and competitive analysis.
- Create compelling ad copy and creative briefs that drive engagement and conversions.
- Monitor and analyze campaign performance using tools like Google Analytics, Ads Manager, and third-party reporting platforms.
- A/B test ad variations, landing pages, and targeting strategies.
- Provide regular performance reports and strategic insights to stakeholders.
- Stay up to date on digital advertising trends, algorithm changes, and platform updates.
- 3 years of experience in PPC campaign management.
- Operated within a full-service digital marketing agency setting.
- Proven track record of success across Google Ads, Microsoft Ads.
- Strong analytical skills and proficiency with Google Analytics, Google Tag Manager, and reporting dashboards.
- Experience managing large budgets and scaling campaigns profitably.
- Ability to write compelling ad copy and understand creative performance metrics.
- Strong attention to detail, organization, and project management skills.
- Excellent communication and reporting skills.
Locations
PPC Account Manager in Glasgow, Scotland employer: Central Employment Agency Limited
Contact Detail:
Central Employment Agency Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land PPC Account Manager in Glasgow, Scotland
✨Tip Number 1
Network like a pro! Reach out to your connections in the digital marketing world, especially those who work in PPC. Attend industry events or webinars to meet potential employers and showcase your expertise.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best PPC campaigns, including metrics and results. This will give you an edge when discussing your experience with hiring managers.
✨Tip Number 3
Prepare for interviews by brushing up on common PPC questions and case studies. Be ready to discuss your strategies for campaign optimisation and how you've achieved ROAS and CPA goals in the past.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities waiting for talented PPC Account Managers like you. It’s a great way to get noticed and land that dream job!
We think you need these skills to ace PPC Account Manager in Glasgow, Scotland
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the PPC Account Manager role. Highlight your experience with Google Ads and Microsoft Ads, and don’t forget to showcase your analytical skills and any successful campaigns you've managed.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about PPC and how your skills align with our needs. Mention specific achievements that demonstrate your ability to drive results.
Showcase Your Data Skills: Since this role is all about data-driven decisions, make sure to highlight your proficiency with tools like Google Analytics and any experience you have with A/B testing. We want to see how you’ve used data to optimise campaigns in the past!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Central Employment Agency Limited
✨Know Your PPC Stuff
Make sure you brush up on your PPC knowledge before the interview. Be ready to discuss your experience with Google Ads and Microsoft Ads, and have specific examples of successful campaigns you've managed. This will show that you're not just familiar with the tools, but that you can use them effectively.
✨Show Off Your Analytical Skills
Since this role is all about data-driven decisions, be prepared to talk about how you've used analytics in past campaigns. Bring examples of how you've monitored performance, optimised strategies, and achieved key metrics like ROAS and CPA. This will demonstrate your ability to drive results.
✨Prepare for Creative Discussions
You'll need to create compelling ad copy, so think about your creative process. Be ready to discuss how you approach writing ad copy and what metrics you consider when evaluating its performance. Sharing a few examples of your best work can really make you stand out.
✨Stay Current with Trends
Digital marketing is always evolving, so show that you're on top of the latest trends and algorithm changes. Mention any recent updates you've learned about and how they could impact PPC strategies. This shows your passion for the industry and your commitment to continuous learning.