At a Glance
- Tasks: Drive client growth through strategic management of multi-channel paid advertising campaigns.
- Company: Established digital marketing agency in Glasgow with a vibrant team culture.
- Benefits: Up to £40,000 salary, flexible work options, and opportunities for professional development.
- Other info: Work in a fast-paced environment with excellent career growth potential.
- Why this job: Join a dynamic team and make a real impact on diverse client campaigns.
- Qualifications: 2-4 years in digital marketing, strong multitasking skills, and knowledge of various ad platforms.
The predicted salary is between 35000 - 40000 € per year.
Central Employment are working closely with an established and expanding full-service Digital Marketing Agency, based in Glasgow as they look to appoint a proven and knowledgeable Paid Media Manager. Glasgow based x 3 days a week, x 2 days from home. Up to £40,000 DOE.
Job Purpose
Drive client growth through strategic management of multi-channel paid advertising campaigns. This role requires a proven track record within a fast-paced digital marketing agency environment. You will execute data-driven strategies across search, social, and emerging digital channels.
Key Responsibilities
- Create multi-channel strategies aligned with diverse client growth business goals.
- Manage end-to-end setups including targeting, bidding, creative assets, and tracking.
- Optimise daily budgets across diverse portfolios to maximise client return on investment.
- Conduct A/B testing on ad copy, landing pages, and audience segments.
- Lead client communication via regular performance calls, emails, and strategy reviews.
- Build custom reports using Looker Studio, Google Analytics 4, and platform dashboards.
- Analyse performance data to find conversion bottlenecks and scale winning campaigns.
- Audit existing accounts to identify waste and discover new growth opportunities.
Required Experience & Skills
- 2–4 years working inside a digital marketing agency.
- Proven ability to manage multiple client accounts simultaneously.
- Experience meeting tight deadlines and shifting priorities quickly.
- Deep knowledge of Search, Shopping, Performance Max, and Display.
- Ideally experience with AI Max.
- Expert execution of Facebook and Instagram conversion-focused campaigns.
- Proficient setup and optimisation of Bing search campaigns.
- Practical experience managing ads on LinkedIn, Pinterest, or TikTok.
Preferred Experience
- Familiarity with connectivity partners and hotel price feeds.
- Affiliate Marketing Experience using networks like Awin, CJ Affiliate, or ShareASale.
Qualifications
- Google Ads Certifications (Search, Display, Measurement, Shopping).
- Meta Certified Digital Marketing Associate or Media Buying Professional.
- Strong Excel skills (VLOOKUP, Pivot Tables, data manipulation formulas).
Locations
Paid Media Manager in Glasgow, Scotland employer: Central Employment Agency Limited
Join a dynamic and innovative digital marketing agency in Glasgow, where your expertise as a Paid Media Manager will be valued and nurtured. With a flexible work environment that includes three days in the office and two days remote, you'll benefit from a collaborative culture that prioritises employee growth and development. Enjoy competitive remuneration of up to £40,000, alongside opportunities to work on diverse client campaigns that drive meaningful results.
Contact Detail:
Central Employment Agency Limited Recruiting Team
StudySmarter Expert Advice🤫
We think this is how you could land Paid Media Manager in Glasgow, Scotland
✨Tip Number 1
Network like a pro! Reach out to your connections in the digital marketing world, especially those who work in agencies. A friendly chat can lead to insider info about job openings that aren't even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best paid media campaigns. Use data and visuals to highlight your successes. This will give potential employers a clear picture of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by brushing up on the latest trends in paid media. Be ready to discuss how you've used data-driven strategies in past roles. We want to see your passion for driving client growth through innovative campaigns!
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take the initiative to connect directly with us.
We think you need these skills to ace Paid Media Manager in Glasgow, Scotland
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Paid Media Manager role. Highlight your experience in managing multi-channel campaigns and any specific tools you've used, like Google Ads or Looker Studio. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about digital marketing and how your previous experiences make you the perfect fit for this role. Don’t forget to mention your familiarity with AI Max and other platforms we value.
Showcase Your Achievements:When detailing your past roles, focus on achievements rather than just responsibilities. Share specific examples of how you’ve driven client growth or optimised campaigns for better ROI. Numbers speak volumes, so include metrics where possible!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at StudySmarter!
How to prepare for a job interview at Central Employment Agency Limited
✨Know Your Stuff
Make sure you brush up on your knowledge of paid media strategies, especially around search, social, and emerging channels. Be ready to discuss specific campaigns you've managed and the results you've achieved. This shows you're not just familiar with the theory but have practical experience too.
✨Showcase Your Analytical Skills
Since the role involves a lot of data analysis, be prepared to talk about how you've used tools like Google Analytics 4 or Looker Studio in past roles. Bring examples of how you've identified conversion bottlenecks or optimised campaigns based on data insights. This will demonstrate your ability to drive client growth through data-driven strategies.
✨Prepare for Client Communication Scenarios
As you'll be leading client communications, think about how you would handle performance calls or strategy reviews. Practice articulating your thoughts clearly and confidently. You might even want to role-play these scenarios with a friend to get comfortable discussing campaign performance and recommendations.
✨Be Ready for Technical Questions
Expect some technical questions about ad setups, bidding strategies, and A/B testing. Brush up on your knowledge of Facebook, Instagram, and Bing ads, as well as any experience with AI Max. Being able to answer these questions will show that you're not only experienced but also technically savvy.
