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For Companies At a Glance
- Tasks: Lead digital growth strategies and manage a talented marketing team.
- Company: Leading Glasgow-based Digital Marketing and Web Development agency.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional development.
- Other info: Join a culture of continuous learning and innovation while driving measurable success.
- Why this job: Be at the forefront of performance marketing and AI integration in a fast-paced industry.
- Qualifications: Proven senior marketing experience, especially in hospitality, with strong SEO and Paid Media knowledge.
The predicted salary is between 60000 - 80000 £ per year.
Central Employment are working with a leading Glasgow based Digital Marketing and Web Development agency, as they look to appoint a Head of Performance Marketing, reporting into the SLT, managing a team of SEO & Paid Media experts. We are looking for a forward-thinking Head of Performance Marketing to lead my clients digital growth and brand presence. You will be a strategic powerhouse, comfortable navigating the intersection of traditional performance marketing and the rapidly evolving AI landscape. You'll be responsible for scaling our reach, managing a talented team, and ensuring every pound spent translates into measurable success.
Key Responsibilities
- Strategic Leadership: Own and execute the comprehensive marketing roadmap, managing substantial budgets and ensuring alignment with business KPIs.
- Omnichannel Growth: Oversee SEO, Paid Media (Search, Social, Display), and Affiliate programmes to drive high-quality traffic and conversions.
- Future-Proofing: Lead our GEO (Generative Engine Optimisation) and AI integration strategies to ensure we stay ahead of shifts in search behaviour and operational efficiency.
- Performance Analysis: Build and maintain monthly performance reports using Google Data Studio (Looker Studio), providing actionable insights.
- Conversion Excellence: Work closely with product/web teams on Conversion Rate Optimisation (CRO) to streamline the user journey and increase onsite value.
- Stakeholder Management: Confidently pitch new strategies, budget increases, or creative concepts to internal stakeholders and external partners.
- Team Mentorship: Manage, inspire, and develop an in-house team (and/or agency partners), fostering a culture of continuous learning.
- Metasearch (Bonus): Manage or oversee Metasearch channels to capture high-intent traffic.
Requirements
- Proven track record in a senior marketing role, ideally within a fast-paced environment.
- Experience in Hospitality Marketing is a major plus.
- Technical Literacy: Deep understanding of SEO and Paid Media mechanics. You don't need to be a coder, but you must understand how AI is changing the digital ecosystem.
- Analytical Mindset: Expert-level ability to interpret data, manage complex budgets, and translate 'marketing-speak' into business results.
- Trend Hunter: A natural curiosity for emerging tech and digital trends; you're the person who knows what's coming next before it hits the mainstream.
- Communication: Exceptional pitching and reporting skills, with the ability to influence at all levels.
Locations
Head of Performance Marketing in Glasgow, Scotland employer: Central Employment Agency Limited
Contact Detail:
Central Employment Agency Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Performance Marketing in Glasgow, Scotland
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks on LinkedIn or at local events. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies that highlight your achievements in performance marketing. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its recent projects. Tailor your answers to show how your experience aligns with their goals, especially in areas like SEO and Paid Media.
✨Tip Number 4
Don’t forget to apply through our website! We’re always on the lookout for talent like yours, and applying directly can sometimes give you an edge over other candidates.
We think you need these skills to ace Head of Performance Marketing in Glasgow, Scotland
Some tips for your application 🫡
Show Your Strategic Side: When writing your application, make sure to highlight your strategic leadership skills. We want to see how you've owned and executed marketing roadmaps in the past, especially if you've managed substantial budgets and aligned them with business KPIs.
Demonstrate Omnichannel Expertise: Don’t forget to showcase your experience with SEO, Paid Media, and Affiliate programmes. We’re looking for someone who can drive high-quality traffic and conversions, so share specific examples of your successes in these areas.
Emphasise Your Analytical Skills: We love data-driven decision-making! Make sure to mention your experience with performance analysis and tools like Google Data Studio. Show us how you’ve turned insights into actionable strategies that have led to measurable success.
Be Yourself and Apply!: Finally, don’t hesitate to let your personality shine through in your application. We’re all about fostering a culture of continuous learning, so if you’re passionate about digital marketing and ready to lead a talented team, apply through our website today!
How to prepare for a job interview at Central Employment Agency Limited
✨Know Your Numbers
As a Head of Performance Marketing, you'll need to demonstrate your analytical prowess. Brush up on key metrics related to SEO and Paid Media, and be ready to discuss how you've used data to drive decisions in the past. Show them you can turn numbers into actionable insights!
✨Showcase Your Strategic Vision
Prepare to articulate your vision for the marketing roadmap. Think about how you would align performance marketing strategies with business KPIs. Be specific about your approach to omnichannel growth and how you plan to integrate AI into your strategies.
✨Demonstrate Team Leadership
This role involves managing a talented team, so be ready to share examples of how you've inspired and developed others. Discuss your mentorship style and how you foster a culture of continuous learning within your teams. They want to see that you can lead by example!
✨Stay Ahead of Trends
Given the fast-paced nature of digital marketing, it's crucial to show your curiosity for emerging tech and trends. Prepare to discuss recent developments in AI and how they could impact performance marketing. This will highlight your proactive mindset and ability to future-proof strategies.