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- Tasks: Lead and mentor a dynamic team in developing innovative paid media strategies across multiple platforms.
- Company: Expanding performance marketing and web development agency based in Glasgow.
- Benefits: Competitive salary, career growth opportunities, and a collaborative work environment.
- Why this job: Make a real impact by driving successful paid media campaigns for top clients.
- Qualifications: 2-3 years in a leadership role with expertise in Paid Search and Social.
- Other info: Join a creative team and shape the future of digital marketing.
The predicted salary is between 36000 - 60000 £ per year.
Central Employment Marketing & Digital division are delighted to be working with an expanding full-service Performance Marketing and Web Development agency in Glasgow, as they look to appoint a Head of Paid Media (Search & Social). We're looking for a "hands on" Senior Paid Media/Head of Paid Media who can lead, mentor a small but knowledgeable team of PPC specialists and creative Paid Social experts, work a number of key client accounts, with a focus on Google Ads, Microsoft Ads and Metasearch.
Main responsibilities:
- Oversee the development and implementation of integrated paid strategies across all relevant channels, including Paid Search (Google Ads, Microsoft Ads), Paid Social (Meta, TikTok, LinkedIn), Programmatic Display/Video, and Metasearch.
- Develop and execute the overall paid media strategy for the agency, aligning with agency growth objectives and market trends.
- Develop and implement processes and systems to improve the efficiency and profitability of the paid media department.
- Develop compelling paid media proposals, forecasts and presentations for prospective clients.
- Conduct paid media audits and competitive analyses for potential clients.
- Present the value proposition of the agency's paid media services to prospective clients.
- Identify and pursue new business opportunities within the paid media space, including developing new service offerings and expanding into new markets.
- Monitor KPIs and track the performance of all paid media accounts.
- Lead, mentor and develop the paid media team. Conduct monthly check-ins to measure progress towards career goals, provide feedback, and address employee concerns.
- Establish and continuously refine best-practice campaign management and optimisation processes to ensure efficiency, quality control, and scalable delivery across all paid channels.
- Organise the team's resourcing each month, by strategically mapping each employee's capacity and skillset against active client retainers to ensure optimal utilisation and monitoring progress with our internal task tracking platform.
- Act as the primary strategic contact for high-value and complex client accounts, building strong relationships and presenting sophisticated quarterly and annual strategic reviews.
- Take direct ownership of key commercial metrics for the department, including client retention & satisfaction, paid team revenue growth, and achieving client performance targets.
- Collaborate with senior leadership and the business development team to develop innovative paid media proposals and strategies for pitches and upselling opportunities.
Essential experience:
- Exceptional channel management, specifically across Paid Search (Google Ads, Microsoft Ads), Paid Social (Meta, TikTok, LinkedIn), Programmatic Display/Video, and Metasearch.
- 2-3 yrs in a leadership role, ideally gained within an agency setting.
- The ability to manage high-value and complex Paid Media client accounts, ideally in the Retail, Leisure or Hospitality sectors.
Locations
Head of Paid Media in Glasgow, Scotland employer: Central Employment Agency Limited
Contact Detail:
Central Employment Agency Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Paid Media in Glasgow, Scotland
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks on LinkedIn or at local events. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past successes in paid media. This will help you stand out when chatting with potential employers about how you can lead their team.
✨Tip Number 3
Prepare for interviews by researching the company and its clients. Tailor your answers to show how your experience aligns with their needs, especially in managing high-value accounts and developing strategies.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities that might just be the perfect fit for you. Plus, it’s a great way to get noticed by the right people.
We think you need these skills to ace Head of Paid Media in Glasgow, Scotland
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Head of Paid Media role. Highlight your experience with Google Ads, Microsoft Ads, and social media platforms like Meta and TikTok. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Share your passion for paid media and how you’ve led teams in the past. We love seeing candidates who can connect their experiences to our agency's growth objectives.
Showcase Your Achievements: Don’t just list your responsibilities; showcase your achievements! Use metrics to demonstrate how you’ve improved campaign performance or client satisfaction. We’re all about results here at StudySmarter!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Central Employment Agency Limited
✨Know Your Channels Inside Out
Make sure you brush up on your knowledge of Paid Search and Paid Social platforms like Google Ads, Microsoft Ads, Meta, and TikTok. Be ready to discuss specific strategies you've implemented in the past and how they align with the agency's goals.
✨Showcase Your Leadership Skills
As a Head of Paid Media, you'll be leading a team. Prepare examples of how you've mentored or developed team members in previous roles. Highlight your approach to conducting check-ins and providing feedback to ensure everyone is on track.
✨Prepare for Client Scenarios
Expect questions about managing high-value client accounts. Think of scenarios where you've successfully built relationships or presented strategic reviews. Be ready to discuss how you would handle complex client needs and drive satisfaction.
✨Demonstrate Your Strategic Thinking
The agency is looking for someone who can develop compelling proposals and strategies. Prepare to discuss how you would align paid media strategies with market trends and agency growth objectives. Bring examples of past successes to back up your ideas.
