Email Marketing Specialist

Email Marketing Specialist

Freelance 35000 - 45000 € / year (est.) Home office (partial)
Central Employment Agency Limited

At a Glance

  • Tasks: Plan and execute engaging email campaigns to drive growth for a scaling eCommerce brand.
  • Company: Join a dynamic eCommerce retail brand focused on innovation and customer engagement.
  • Benefits: Flexible working hours, competitive pay, and opportunities for professional development.
  • Other info: Great chance to develop your skills in a fast-paced, supportive environment.
  • Why this job: Make a real impact by turning email marketing into a powerful growth channel.
  • Qualifications: Experience with Klaviyo and a strong understanding of the Shopify customer lifecycle.

The predicted salary is between 35000 - 45000 € per year.

We're looking for a Klaviyo-focused email marketing specialist to take ownership of my clients' email programme and turn it into a meaningful growth channel for a scaling eCommerce Retail brand.

What You'll Be Responsible:

  • Plan, build and execute weekly email campaigns
  • Create engaging, on-brand content (promotions, launches, storytelling)
  • Manage campaign scheduling and performance
  • Build and optimise key flows: Welcome series, Abandoned cart, Post-purchase, Winback / re-engagement
  • Improve flow performance through testing and iteration
  • Segment audiences based on behaviour, purchase history, and engagement
  • Deliver targeted campaigns to improve conversion and repeat purchase rates
  • Track key KPIs (open rate, click rate, conversion, revenue)
  • Run A/B testing on subject lines, content, timing, and offers
  • Provide clear, actionable insights on what's working
  • Identify opportunities to increase repeat purchase and customer lifetime value
  • Build systems that turn one-off customers into long-term brand advocates

Essential experience:

  • Proven experience managing Klaviyo for eCommerce brands
  • Strong understanding of Shopify customer lifecycle
  • Demonstrable results (e.g. revenue growth, flow optimisation, retention improvements)
  • Comfortable working independently and taking ownership

Highly Desirable:

  • Experience with Shopify content/blog ecosystem
  • Strong email copywriting skills (conversion & brand tone)
  • Understanding of subscription or reorder-driven businesses
  • Basic HTML/email design confidence

Email Marketing Specialist employer: Central Employment Agency Limited

Join a dynamic and innovative eCommerce retail brand as an Email Marketing Specialist, where you'll have the opportunity to shape and elevate our email marketing strategy. We pride ourselves on fostering a collaborative work culture that encourages creativity and personal growth, offering ongoing training and development opportunities to help you excel in your role. Located in a vibrant area, we provide a supportive environment that values your contributions and rewards your efforts with competitive benefits and a focus on work-life balance.

Central Employment Agency Limited

Contact Detail:

Central Employment Agency Limited Recruiting Team

StudySmarter Expert Advice🤫

We think this is how you could land Email Marketing Specialist

Tip Number 1

Network like a pro! Reach out to people in the eCommerce and email marketing space. Join relevant groups on LinkedIn or Facebook, and don’t be shy about sliding into DMs. You never know who might have a lead on your dream job!

Tip Number 2

Show off your skills! Create a portfolio showcasing your Klaviyo campaigns and results. Use real data to demonstrate how you’ve improved open rates and conversions. This will make you stand out when chatting with potential employers.

Tip Number 3

Prepare for interviews by practising common questions related to email marketing and Klaviyo. Think about specific examples from your past work that highlight your successes. We want you to be ready to impress with your knowledge and experience!

Tip Number 4

Don’t forget to apply through our website! We’ve got loads of opportunities waiting for talented folks like you. Plus, it’s a great way to ensure your application gets seen by the right people. Let’s get you that job!

We think you need these skills to ace Email Marketing Specialist

Klaviyo
Email Campaign Management
Content Creation
Campaign Scheduling
Flow Optimisation
Audience Segmentation
KPI Tracking

Some tips for your application 🫡

Show Off Your Klaviyo Skills:Make sure to highlight your experience with Klaviyo in your application. We want to see how you've used it to drive results for eCommerce brands, so share specific examples of campaigns you've managed and the impact they had.

Craft Engaging Content:Since you'll be creating on-brand content, include samples of your email copy or campaigns in your application. We love seeing creativity and how you can tell a story that resonates with customers!

Data-Driven Insights Matter:Don't forget to mention your experience with tracking KPIs and A/B testing. We’re all about optimising performance, so show us how you've used data to improve open rates, click rates, and conversions in your previous roles.

Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!

How to prepare for a job interview at Central Employment Agency Limited

Know Your Klaviyo Inside Out

Make sure you’re well-versed in Klaviyo’s features and functionalities. Brush up on how to create effective email flows, segment audiences, and track KPIs. Being able to discuss specific examples of how you've used Klaviyo to drive results will impress the interviewers.

Showcase Your Copywriting Skills

Prepare a few examples of your best email copy that aligns with brand tone and drives conversions. Be ready to discuss your thought process behind crafting engaging content and how it has impacted previous campaigns. This will demonstrate your ability to create compelling emails that resonate with customers.

Understand the Customer Journey

Familiarise yourself with the Shopify customer lifecycle and how email marketing fits into it. Be prepared to talk about strategies for improving customer retention and lifetime value. Showing that you understand how to turn one-off buyers into loyal advocates will set you apart.

Be Ready to Discuss A/B Testing

Have a solid grasp of A/B testing principles and be ready to share examples of tests you've run in the past. Discuss what you tested, the outcomes, and how you used those insights to optimise future campaigns. This shows that you’re data-driven and focused on continuous improvement.