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- Tasks: Lead eCommerce marketing strategies and optimise campaigns for major online marketplaces.
- Company: Join a successful eCommerce retailer in a dynamic and supportive environment.
- Benefits: Competitive salary, hands-on experience, and opportunities for growth.
- Other info: Exciting opportunity to work cross-functionally and drive commercial goals.
- Why this job: Make an immediate impact on revenue growth and brand consistency in a fast-paced market.
- Qualifications: 2 years of experience with Amazon or eBay and strong analytical skills.
The predicted salary is between 30000 - 35000 £ per year.
Central Employment are working with a hugely successful eCommerce retailer and distributor of industrial products. Due to internal growth, they are seeking an eCommerce Marketing Channel Lead to deliver results across Paid Media and eCommerce Marketplace, through campaign optimisation and activation. This is a full-time office-based role in County Durham with a salary of circa £30,000-£35,000 DOE.
We are seeking a commercially-driven eCommerce Channel Lead to own and grow the client's performance across key off-site sales channels, including online marketplaces (such as Amazon, eBay, B&Q, and Tesco – among others). Operating within a fast-paced FMCG e-commerce environment, this role sits at the heart of our sales and marketing team leading on one of the key aspects of our growth strategy – third-party channels. This relatively new role has accountability for revenue growth, profitability, and brand consistency across multiple channels, providing a real opportunity to make an immediate impact.
The eCommerce Marketing Channel Lead will work closely with the Head of Sales Marketing, as well as the wider commercial team, to support business growth in a competitive online retail market. The ideal candidate will be prepared to get hands-on in building our marketplaces – working cross-functionally to ensure high service standards, identifying and resolving technical problems, and ultimately driving our commercial goals. They will be joining a highly supportive team at an exciting time for the business, with a real opportunity to make an impact from day one.
Key Responsibilities:- Own the day-to-day management and performance of third-party marketplace accounts.
- Work with the Head of Sales Marketing to develop and execute strategies to drive revenue growth, improve margins, and expand product catalogues.
- Work closely with our ecommerce team to optimise product listings (titles, descriptions, images, keywords) to improve visibility and conversion rates.
- Coordinate pricing, promotions, and inventory, working cross-functionally to ensure we have a market-leading product offering.
- Monitor marketplace performance metrics (sales, traffic, conversion rates, and secondary KPIs) to drive consistent channel growth.
- Ensure brand consistency and compliance with marketplace policies and standards.
- Take accountability for channel-level P&L, including revenue, costs, and profitability.
- Produce regular performance reports with actionable insights and recommendations.
- Use data to identify trends, opportunities, and risks across channels.
- Continuously test and optimise strategies to improve performance.
- Work closely with Commercial, Buying, and Marketing teams to ensure product availability and campaign alignment.
- Coordinate with creative teams for asset development tailored to each platform.
- Coordinate with Customer Service and Operations teams to ensure account health metrics are above expectations.
- Liaise with external partners, agencies, and marketplace account managers.
- Work with the Head of Sales Marketing to develop a roadmap for channel growth, including new platform expansion and capability development.
- Identify and launch opportunities on new marketplaces or international platforms.
- Work with the wider commercial and buying teams to identify opportunities for new products or brands through our Dropship Vendor programme.
- Work with the Head of Sales Marketing and wider marketing and ecommerce team to develop and implement a growth strategy for our Dropship Vendor programme.
- Stay up to date with marketplace and paid media trends, tools, and best practices.
- Identify opportunities for automation, efficiency, and scalability.
- Essential: Proven experience managing Amazon, eBay, or similar marketplace channels - circa 2 years.
- Strong hands-on experience with paid search platforms (Google Ads, Microsoft Ads).
- Commercially minded with a strong understanding of eCommerce metrics.
- Analytical mindset with proficiency in tools such as Google Analytics, Excel, or BI platforms.
- Excellent communication and stakeholder management skills.
- Desirable: Experience with Amazon Seller/Vendor Central and marketplace advertising tools.
- Familiarity with feed management tools and listing optimisation platforms.
- Knowledge of SEO and broader digital marketing channels.
eCommerce Marketing Channel Lead employer: Central Employment Agency Limited
Contact Detail:
Central Employment Agency Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land eCommerce Marketing Channel Lead
✨Tip Number 1
Network like a pro! Reach out to people in the eCommerce space, especially those who work with marketplaces like Amazon and eBay. Attend industry events or webinars to make connections that could lead to job opportunities.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past successes in managing marketplace accounts and driving revenue growth. This will help you stand out when chatting with potential employers.
✨Tip Number 3
Be proactive! Don’t just wait for job openings to pop up. Reach out directly to companies you admire, like the one we're working with, and express your interest in their eCommerce marketing roles. You never know what opportunities might arise!
✨Tip Number 4
Keep learning! Stay updated on the latest trends in eCommerce and paid media. Consider taking online courses or certifications to boost your knowledge and show potential employers that you're committed to growth in this fast-paced industry.
We think you need these skills to ace eCommerce Marketing Channel Lead
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the eCommerce Marketing Channel Lead role. Highlight your experience with marketplace channels like Amazon and eBay, and showcase any relevant achievements in campaign optimisation.
Craft a Compelling Cover Letter: Your cover letter should tell us why you're the perfect fit for this role. Share specific examples of how you've driven revenue growth or improved performance in previous roles, and don’t forget to express your enthusiasm for joining our team!
Showcase Your Analytical Skills: Since this role requires an analytical mindset, make sure to mention your proficiency with tools like Google Analytics and Excel. Provide examples of how you've used data to drive decisions and improve results in past positions.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity!
How to prepare for a job interview at Central Employment Agency Limited
✨Know Your Marketplaces
Before the interview, dive deep into the specifics of the marketplaces mentioned in the job description, like Amazon and eBay. Understand their unique selling points, challenges, and how they operate. This will show your potential employer that you're not just familiar with these platforms but are genuinely interested in driving results through them.
✨Showcase Your Analytical Skills
Be prepared to discuss your experience with analytics tools like Google Analytics and Excel. Bring examples of how you've used data to optimise campaigns or improve performance metrics in previous roles. This will demonstrate your analytical mindset and ability to make data-driven decisions, which is crucial for this role.
✨Prepare for Scenario Questions
Expect questions that ask you to solve hypothetical problems related to marketplace management or campaign optimisation. Think about past experiences where you faced challenges and how you overcame them. Practising these scenarios will help you articulate your thought process and problem-solving skills effectively.
✨Align with Their Growth Strategy
Research the company’s growth strategy and be ready to discuss how you can contribute to it. Highlight your understanding of revenue growth, profitability, and brand consistency across channels. Showing that you’re aligned with their goals will make you a more attractive candidate.