At a Glance
- Tasks: Lead and innovate marketing strategies to drive growth and brand awareness.
- Company: Dynamic company expanding in both Public and Private sectors.
- Benefits: Competitive salary, leadership opportunities, and a chance to shape the future of marketing.
- Why this job: Make a real impact by driving strategic marketing initiatives and building strong vendor relationships.
- Qualifications: Proven leadership, strategic thinking, and data analysis skills required.
- Other info: Join a collaborative team focused on innovation and professional development.
The predicted salary is between 43200 - 72000 ÂŁ per year.
Ci continues to grow its position within the Public Sector as a go-to VAR and Managed Service Provider while developing a similar profile within the UK Private Sector. This role will focus on developing new areas of business, particularly with strategic vendors, whilst overseeing and consolidating our approach within our current customer base.
The Head of Marketing leads the company's overall marketing strategy, responsible for brand development—centrally and across each Business Unit—customer acquisition, and revenue growth by managing teams, budgets, and multi-channel campaigns (digital, content, PR) while aligning efforts with business goals. The successful candidate requires strong leadership, strategic thinking, data analysis skills and knowledge of managing a P&L. This role owns marketing strategy end‑to‑end and is measured on commercial outcomes, not activity.
Responsibilities of the Role:
- Strategy & Planning: Define and execute a multi‑year, insight‑led marketing strategy aligned to corporate growth objectives.
- Growth: Own marketing contribution to pipeline, revenue, margin and vendor investment leverage.
- Strategic Relationships: Build senior‑level relationships with strategic vendors and secure increased MDF and co‑funded programmes.
- Market Insight: Oversee the development of challenger‑style market narratives that educate customers and support sales‑led reframing.
- Coordination: Align marketing tightly with sales leadership to support complex deal cycles and strategic accounts.
- Team Leadership and Development: Lead, mentor and performance‑manage the marketing team with clear KPIs and accountability.
- Reporting: Report marketing performance in commercial terms including ROI, pipeline influence and revenue impact.
- Brand Management: Define brand positioning, messaging, and identity across all channels to build awareness and market share.
- Campaign Management: Oversee digital, content, social media, PR, and traditional campaigns from concept to execution.
- Budget & Resources: Prepare and manage marketing budgets and allocate resources effectively to deliver required outcomes profitably.
- Performance Analysis: Analyze market trends, competitor activities, consumer behavior, and campaign performance (KPIs, ROI) to drive data-informed decisions.
- Sales Alignment: Collaborate closely with sales to generate Marketing and Sales Qualified Leads (MQLs and SQLs) and support revenue targets.
- Innovation: Identify new opportunities and creatively adopt innovative marketing methods.
As with all personnel within the business, the individual will also be required to show:
- A commitment to comply with the Company’s Information Security Policy.
- A commitment to promptly report any security weaknesses or incidents.
- A commitment to adopt and maintain a Health and Safety culture within the Group.
Head of Marketing employer: Centerprise International
Contact Detail:
Centerprise International Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your marketing achievements and campaigns. This is your chance to showcase your creativity and strategic thinking, so make it pop and let your personality shine through!
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. Understand their marketing strategies and think about how you can contribute to their growth. Bring fresh ideas to the table and demonstrate your knowledge of the market – it’ll impress them for sure!
✨Tip Number 4
Don’t forget to apply through our website! We love seeing candidates who are genuinely interested in joining us. Plus, it’s a great way to ensure your application gets into the right hands. So, hit that apply button and let’s get the conversation started!
We think you need these skills to ace Head of Marketing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the Head of Marketing role. Highlight your experience in developing marketing strategies and managing teams, as well as any relevant achievements that align with our goals at StudySmarter.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to showcase your strategic thinking and leadership skills. Don’t forget to mention how you can contribute to our growth in both the Public and Private sectors.
Showcase Your Data Skills: Since this role involves a lot of data analysis, make sure to include examples of how you've used data to drive marketing decisions in the past. We love candidates who can back up their strategies with solid insights!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Centerprise International
✨Know Your Marketing Strategy Inside Out
Before the interview, make sure you thoroughly understand the company's current marketing strategy and how it aligns with their growth objectives. Be ready to discuss how you would enhance their approach, particularly in building relationships with strategic vendors and driving revenue growth.
✨Showcase Your Leadership Skills
As a Head of Marketing, strong leadership is key. Prepare examples of how you've successfully led teams in the past, focusing on mentoring and performance management. Highlight specific KPIs you've set and how you held your team accountable for achieving them.
✨Demonstrate Data-Driven Decision Making
This role requires a solid understanding of data analysis. Be prepared to discuss how you've used market trends and campaign performance metrics to inform your marketing strategies. Bring examples of how your data-informed decisions have positively impacted revenue or brand awareness.
✨Align Marketing with Sales
Collaboration with sales is crucial for generating qualified leads. Think of ways you've successfully aligned marketing efforts with sales teams in previous roles. Be ready to share strategies that helped bridge the gap between marketing and sales, ensuring both departments work towards common goals.