Head of Marketing in Basingstoke

Benefits:

• 25 days holiday entitlement rising to 28 days after 5+ years’ service
• Holiday Purchase Scheme
• Company supported CSR Volunteer Day
• SAGE employee benefits portal
• 2 days for personal wellbeing
• Pension – Including option to join Salary Exchange for Pension scheme (SXP)
• Death in Service – x4 basic salary
• Private Medical Insurance available, partially subsidised by the company
• Corporate gym membership available, partially subsidised by the company
• Salary sacrifice charity donation scheme
• Company Christmas savings club
• Company lottery
• Electric Vehicle Salary Sacrifice
• Out of town offices with free parking

Company Overview:

Centerprise International (Ci) was established in 1983 and has 40 years of experience and expertise in providing innovative products and services. Our financial strength, and breadth and quality of services offered, together with our enviable record of success in supplying under many framework agreements and winning many government contracts makes Ci one of the leading ICT suppliers. Our cash reserves, recent strategic acquisitions and the quality of contracts held are an assurance of our future growth. Throughout its history, Ci has evolved to meet market demands and now offers an expansive portfolio of offerings extending from PC manufacturing through to enterprise public cloud services. Ci actively seeks to attract talented ambitious individuals, to nurture and develop through their career with the organisation. All employees have the opportunity to learn from successful, capable business professionals within the organisation, to absorb knowledge and experience first-hand how a thriving privately owned business operates.

Role Description:

Ci continues to grow its position within the Public Sector as a go-to VAR and Managed Service Provider while developing a similar profile within the UK Private Sector. This role will focus on developing new areas of business, particularly with strategic vendors, whilst overseeing and consolidating our approach within our current customer base. The Head of Marketing leads the company's overall marketing strategy, responsible for brand development—centrally and across each Business Unit—customer acquisition, and revenue growth by managing teams, budgets, and multi-channel campaigns (digital, content, PR) while aligning efforts with business goals. The successful candidate requires strong leadership, strategic thinking, data analysis skills and knowledge of managing a P&L. This role owns marketing strategy end-to-end and is measured on commercial outcomes, not activity.

Responsibilities of the Role:

• Define and execute a multi-year, insight-led marketing strategy aligned to corporate growth objectives.
• Own marketing contribution to pipeline, revenue, margin and vendor investment leverage.
• Build senior-level relationships with strategic vendors and secure increased MDF and co-funded programmes.
• Oversee the development of challenger-style market narratives that educate customers and support sales-led reframing.
• Align marketing tightly with sales leadership to support complex deal cycles and strategic accounts.
• Lead, mentor and performance-manage the marketing team with clear KPIs and accountability.
• Report marketing performance in commercial terms including ROI, pipeline influence and revenue impact.
• Define brand positioning, messaging, and identity across all channels to build awareness and market share.
• Oversee digital, content, social media, PR, and traditional campaigns from concept to execution.
• Prepare and manage marketing budgets and allocate resources effectively to deliver required outcomes profitably.
• Analyze market trends, competitor activities, consumer behavior, and campaign performance (KPIs, ROI) to drive data-informed decisions.
• Collaborate closely with sales to generate Marketing and Sales Qualified Leads (MQLs and SQLs) and support revenue targets.
• Identify new opportunities and creatively adopt innovative marketing methods.

As with all personnel within the business, the individual will also be required to show:

• A commitment to comply with the Company’s Information Security Policy
• A commitment to promptly report any security weaknesses or incidents.
• A commitment to adopt and maintain a Health and Safety culture within the Group.

Experience and Skills:

• Senior B2B technology marketing leadership experience within a VAR, MSP, SI or vendor-aligned environment.
• Proven success in driving vendor-funded marketing programmes and measurable revenue impact.
• Strong knowledge of Marketing tools and processes.
• A strong understanding of IT Vendors and a variety of systems and processes for marketing development.
• Ability to build and maintain strong vendor relationships.
• Excellent verbal and written communication skills.
• Ability to clearly articulate complex technical concepts to both technical and non-technical audiences.
• Strong presentation and facilitation skills.
• Genuine interest in the IT Sector.
• A passion to drive new business and ability to work within a fast-paced environment.
• Highly motivated, pro-active self-starter.
• Career focus with a desire to work within, and lead, dynamic teams.
• Flexible and willing to travel to remote sites.
• High competence in MS365 i.e. Outlook, Word, Excel, PowerPoint etc.
• Experience and knowledge of the Public Sector including relevant IT frameworks.
• Experience in relevant Public Sector communities, projects, and programmes.
• Experience in Private Sector marketing and business development.

Education/Qualifications/Specific training:

• Minimum of 5 A-C grades (or equivalent) at GCSE including Math and English
• Degree in marketing, business or related discipline (or equivalent experience).
• Relevant marketing product or technical training certifications or similar experience.