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For Companies At a Glance
- Tasks: Lead integrated marketing strategies for growth markets across Asia Pacific, the Middle East, and India.
- Company: Join a top-ranked non-profit dedicated to advancing global leadership practices.
- Benefits: Enjoy a competitive salary, flexible work environment, and opportunities for professional development.
- Why this job: Make a real impact by connecting innovative solutions with diverse global clients.
- Qualifications: 8+ years in B2B marketing with a focus on campaign execution and demand generation.
- Other info: Collaborative team culture with opportunities for career growth in a dynamic environment.
The predicted salary is between 36000 - 60000 £ per year.
The Center for Creative Leadership (CCL) with over 50 years of experience, is a top-ranked, US-based non-profit specializing in leadership research, coaching, and consulting. We are dedicated to advancing the understanding and practice of leadership specifically to benefit society on a global scale. Our programs are built on deep academic research, turning leadership into a rigorous science. We serve a diverse range of clients, from individual executives to multinational corporations and government agencies. Headquartered in Greensboro, NC, we have an international presence in key hubs including Gurgaon, India, Singapore, and Dubai.
The Senior Manager, Integrated Marketing is responsible for adapting and executing global integrated marketing strategies and campaigns for our priority markets across the Growth Markets, spanning the Middle East, Asia Pacific, and India. This pivotal role bridges the global marketing vision with local market realities and is accountable for delivering pipeline and revenue growth through localized strategy, tactical activation, and performance optimization. You will work cross-functionally with a global marketing team and local sales teams to deliver fully integrated, full-funnel campaigns that build brand perception, generate demand, and connect CCL solutions with key buyer needs—all tailored to the unique nuances of your markets.
This role will manage a small team of regional marketing managers providing direction, coaching, and performance feedback to ensure high-quality execution across all campaigns and initiatives. The Senior Manager, Integrated Marketing will be accountable for prioritizing workload, delegating projects, and developing capabilities within the extended team to support scalable growth across the region. This is a hybrid role based out of India, Dubai, or Singapore.
Candidate Profile & Qualifications
- Lead the creation of integrated marketing plans for assigned markets in alignment with a unified global sales and marketing strategy and in service to local revenue goals; continually advise on new strategies for growing our audience and our revenue.
- Be the authoritative expert for assigned markets, advising the global team on content and channel strategies, adapting global plans to fit regional market characteristics, buyer behaviours, and cultural nuances.
- Ensure effective and on-time execution and ongoing optimization of localized campaigns and channel mix based on regional performance data, from pipeline generation through conversion.
- Be accountable for marketing-sourced pipeline and conversion targets for Growth Markets, intervening quickly when performance lags.
Stakeholder Collaboration & Enablement
- Lead the marketing partnership with the Growth Markets sales organization, establishing practices for regular communication, shared planning, agile execution, and transparent ongoing alignment.
- Ensure cultivation of positive brand perception by partnering with the Global Brand Marketing team to ensure all regional marketing initiatives are aligned to the strategy for driving awareness of CCL and all materials adhere to global brand standards and leverage brand-compliant assets.
- Partner with product/buyer subject matter experts to align messaging, proof points, and differentiators to local priorities.
- Influence senior regional and global stakeholders, making a compelling case for strategic shifts in focus, investment, or messaging based on local market realities.
- Manage and develop a small, globally dispersed team of marketing managers supporting Growth Markets, providing clear priorities, guidance, and feedback.
- Set standards for excellence in local execution and performance, overseeing day-to-day workload planning, delegation, and quality control to ensure timely and effective campaign delivery.
- Support hiring, onboarding, and capability development of marketing contractors or direct reports to build a scalable, high-performing regional marketing function.
Budget Management
- Manage and optimize the regional marketing budget, ensuring efficient allocation of resources for maximum impact, accountability, and fiscal responsibility.
- Maximise the value of global and local marketing investments by leveraging best practices, tools, and innovations across teams.
Performance Management, Market Intelligence & Strategic Influence
- Collaborate with Analytics/Operations to set, track, and report KPIs, translating performance data into actionable insights that inform continuous campaign and process improvement.
- Proactively stay abreast of local and global trends, industry news, customer needs, and competitor activity, sharing insights to shape strategic direction and keep the organization ahead of the market.
- Act as the voice of the regional customer, advocating for their needs in global planning and messaging development.
- Inform global marketing team and channel owners on market-specific trends, challenges, and other nuances.
Qualifications
- We also highly value candidates with significant experience in international assignments and relevant experience in a global location and/or in Multi Market organizations.
- 8+ years' experience in B2B integrated, growth, or field/region marketing, with demonstrated success in campaign execution and demand generation. Experience in learning and development or Account-Based Marketing a plus.
- Demonstrated success designing and delivering multi-channel marketing campaigns and strategies that drive pipeline and revenue in B2B environments.
- Experience working with B2B sales teams and a proven understanding of supporting a consultative sales process.
- Proven ability to localize global strategies for regional relevance and results, balancing both brand building and measurable business impact.
- Embraces early adoption of new technologies and applies AI tools to enhance productivity, problem-solving, and critical thinking.
- Strong analytical and storytelling skills, with the ability to interpret data and communicate marketing's impact to business stakeholders.
- Data-driven mindset: skilled at tracking KPIs, generating insights, and optimizing marketing programs based on performance.
- Proven ability to build relationships and influence cross-functional, regional, and global teams.
- Highly organized, proactive, and resourceful, with excellent project management and communication abilities.
- Working knowledge of marketing automation, CRM, analytics, paid media platforms, and project management platforms.
CCL offers a competitive package and flexible environment.
Sr. Manager, Integrated Marketing - Growth Markets in Wideopen employer: Center for Creative Leadership
Contact Detail:
Center for Creative Leadership Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sr. Manager, Integrated Marketing - Growth Markets in Wideopen
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Show off your skills! Create a personal website or portfolio that highlights your achievements and projects. This is a great way to stand out and give potential employers a taste of what you can bring to the table.
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We think you need these skills to ace Sr. Manager, Integrated Marketing - Growth Markets in Wideopen
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to reflect the specific skills and experiences that align with the Senior Manager, Integrated Marketing role. Highlight your B2B marketing experience and any relevant international assignments to show us you’re the right fit!
Showcase Your Achievements: Don’t just list your responsibilities; we want to see your impact! Use metrics and examples to demonstrate how you've driven pipeline and revenue growth in previous roles. This will help us understand your potential contributions to our team.
Be Authentic: Let your personality shine through in your application. We value collaboration and creativity, so don’t hesitate to share your unique approach to integrated marketing and how you’ve successfully navigated local market nuances.
Apply Through Our Website: For the best chance of getting noticed, make sure to apply directly through our website. This helps us keep track of your application and ensures it reaches the right people quickly. We can’t wait to hear from you!
How to prepare for a job interview at Center for Creative Leadership
✨Know Your Markets
Before the interview, dive deep into the specific growth markets you'll be working with. Understand the cultural nuances, buyer behaviours, and local challenges. This knowledge will help you tailor your responses and demonstrate that you're not just a global thinker but also someone who can adapt strategies to fit local needs.
✨Showcase Your Campaign Success
Prepare to discuss specific examples of integrated marketing campaigns you've executed in the past. Highlight how these campaigns drove pipeline and revenue growth, and be ready to share metrics that showcase your success. This will illustrate your ability to deliver measurable outcomes in complex B2B environments.
✨Emphasise Collaboration Skills
Since this role involves working cross-functionally with global marketing and local sales teams, be sure to highlight your experience in collaboration. Share examples of how you've successfully partnered with different teams to achieve common goals, and how you’ve influenced stakeholders to align on strategic initiatives.
✨Be Data-Driven
Demonstrate your analytical skills by discussing how you've used data to inform marketing strategies and optimise campaigns. Be prepared to talk about specific KPIs you've tracked and how you've translated performance data into actionable insights. This will show that you have a data-driven mindset, which is crucial for this role.