At a Glance
- Tasks: Lead regional marketing strategies and drive demand generation for education solutions.
- Company: Cengage, a global edtech company transforming learning experiences.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Other info: Join a diverse team dedicated to empowering learners worldwide.
- Why this job: Make a real impact in education while leading a dynamic marketing team.
- Qualifications: 8-10+ years in marketing with strong leadership and analytical skills.
The predicted salary is between 60000 - 80000 € per year.
We believe in the power and joy of learning. At Cengage, our employees have a direct impact in helping students around the world discover the power and joy of learning. We are bonded by our shared purpose – driving innovation that helps millions of learners improve their lives and achieve their dreams through education. Cengage’s portfolio of businesses supports student choice by providing a range of pathways that help learners achieve their goals across Higher Education (including Gale and international K‐12), English Language Learning, and workforce markets.
Our culture values inclusion, engagement, and discovery. Our business is driven by our strong culture, and we know that creating an inclusive workplace is absolutely essential to the success of our company and our learners. We recognize the value of diverse perspectives and strive to ensure employees at all levels feel empowered to bring their authentic selves to work.
Summary: The Senior Manager, Marketing is responsible for leading and delivering regional demand and engagement marketing strategies across the region for Gale and Cengage Higher Education (including international K‐12). This role is a player‐coach: accountable for results, deeply involved in execution, and responsible for developing and managing a team of regional marketers. The role leads a regional marketing team, including Demand & Engagement Marketing, Product Marketing, Events & Field Marketing, and Marketing Coordination, ensuring the team delivers against a clear plan, operates with rigor, and drives measurable pipeline, engagement, and revenue impact. This role reports to the Senior Director, International Marketing (Gale & Cengage HED) and works in close alignment with regional Sales leadership and global marketing teams.
Focus of the role:
- ~70% Demand Marketing: pipeline generation, campaign execution, sales alignment, performance management
- ~30% Engagement Marketing: adoption, usage, retention, renewal, and expansion support
What you’ll do here:
- Lead regional marketing execution: Own and deliver the regional marketing plan, translating global strategy into regionally relevant demand and engagement programs. Ensure consistent execution across demand generation, lifecycle/engagement, field marketing, and product marketing motions. Maintain focus on doing fewer things well, prioritising programs that drive measurable pipeline and revenue impact.
- Drive demand and pipeline performance (primary focus): Lead regional demand generation strategy and execution, including campaigns, content, events, and sales enablement. Partner closely with regional Sales leadership to align on target accounts and segments, campaign priorities and timing, pipeline goals, conversion metrics, and follow‐up. Ensure strong operations for lead flow, pipeline hygiene, and handoff with Sales and Revenue Operations.
- Lead all aspects of engagement and lifecycle marketing: Ensure regional execution of onboarding, adoption, retention, renewal, and expansion programs. Balance engagement investment against demand priorities, ensuring engagement efforts support revenue growth and customer value realization. Use customer insights and performance data to continuously refine lifecycle approaches.
- Coach, develop, and manage the team: Directly manage regional marketers, including Regional Product Marketing Manager, Regional Demand & Engagement Marketing Manager, Regional Events & Field Marketing Manager, Shared International Marketing Coordinator. Provide clear direction, coaching, and feedback, helping team members grow executional excellence and confidence. Establish clarity on roles, responsibilities, and decision‐making to enable speed and accountability. Develop high standards, follow‐through, and continuous improvement.
- Plan, measure, and report: Lead quarterly and annual marketing planning for the region, including goals, priorities, and resourcing. Define success metrics and ensure regular reporting on campaign performance, pipeline contribution, and engagement outcomes. Communicate results, insights, and recommendations clearly to senior leadership and cross‐functional partners. Adjust plans based on performance, market dynamics, and sales feedback.
- Ensure alignment with global teams: Partner with global Marketing and Product Marketing teams to align on core messaging, positioning, and campaigns. Regionalise global initiatives effectively. Share regional insights and performance data back into global planning. Maintain brand, messaging, and operational consistency while advocating for regional needs.
Skills you will need here:
- Strong background in demand marketing, with experience driving pipeline and revenue impact. This role is heavily focused on generating MQLs that convert.
- Working knowledge of engagement and lifecycle marketing, including adoption, retention, and renewal support.
- Proven expertise in managing and mentoring marketing teams, ideally in a matrixed environment.
- Ability to build and deliver a clear plan, prioritise effectively, and ensure follow‐through.
- Strong analytical skills, with experience measuring performance and using data to guide decisions.
- Excellent written and verbal communication skills.
- Strong cross‐functional collaboration skills, particularly with Sales, Portfolio and Product teams.
- Experience working in international or regional markets, including navigating cultural and market differences.
- Bachelor’s degree in Marketing, Business, or a related field, or equivalent practical experience.
- Typically requires 8–10+ years of relevant marketing experience, including people management.
Cengage, a global edtech company, supports learners, educators and institutions across more than 100 countries. With products serving nearly 16 million digital users across the Higher Education, School, Work and English Language Learning markets, we’ve built a learning ecosystem that connects education to employment. We combine trusted content, AI-powered insights and scalable digital platforms to power learning for every future and drive meaningful outcomes at every stage of the learning journey.
Senior Manager, Marketing – HED/Gale (International) employer: Cengage
Cengage is an exceptional employer that champions the joy of learning and fosters a culture of inclusion, engagement, and discovery. With a strong commitment to employee growth, Cengage offers opportunities for professional development within a collaborative environment, ensuring that every team member can contribute their unique perspectives while driving impactful marketing strategies in the dynamic edtech landscape. Located in a vibrant city, employees benefit from a supportive work culture that prioritises innovation and personal fulfilment, making it a rewarding place to advance your career.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Manager, Marketing – HED/Gale (International)
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend events, and engage on social media. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. We want to show that we’re not just a good fit for the role, but also for the team. Tailor your answers to reflect how your values align with theirs.
✨Tip Number 3
Practice makes perfect! Do mock interviews with friends or use online platforms. We need to be confident and articulate when discussing our experiences and how they relate to the job we’re applying for.
✨Tip Number 4
Don’t forget to follow up after interviews! A simple thank-you email can go a long way. It shows our enthusiasm for the position and keeps us fresh in their minds. Plus, it’s a great opportunity to reiterate why we’re the best fit!
We think you need these skills to ace Senior Manager, Marketing – HED/Gale (International)
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Senior Manager, Marketing role. Highlight your experience in demand marketing and team management, as these are key aspects of the job. We want to see how your skills align with our mission at Cengage!
Showcase Your Achievements:When detailing your past roles, focus on specific achievements that demonstrate your ability to drive pipeline and revenue impact. Use metrics where possible – numbers speak louder than words! We love seeing how you've made a difference in previous positions.
Be Authentic:We value inclusion and authenticity, so don’t be afraid to let your personality shine through in your application. Share your passion for education and how it aligns with our purpose at Cengage. We’re looking for candidates who can bring their true selves to work!
Apply Through Our Website:For the best chance of success, make sure to apply directly through our website. This ensures your application gets to the right people quickly. Plus, it’s super easy to do – just follow the prompts and you’ll be on your way to joining our amazing team!
How to prepare for a job interview at Cengage
✨Know Your Marketing Metrics
Make sure you’re familiar with key marketing metrics, especially those related to demand generation and engagement. Be ready to discuss how you've used data to drive decisions in your previous roles, as this will show your analytical skills and ability to measure performance.
✨Showcase Your Leadership Style
As a Senior Manager, you'll be expected to lead a team. Prepare examples of how you've coached and developed team members in the past. Highlight your approach to managing diverse teams and how you ensure everyone feels included and empowered.
✨Align with Sales Strategies
Understand the importance of aligning marketing efforts with sales goals. Be prepared to discuss how you've collaborated with sales teams in the past to drive pipeline performance and conversion metrics. This shows you can bridge the gap between marketing and sales effectively.
✨Cultural Awareness is Key
Since this role involves international markets, demonstrate your understanding of cultural differences and how they impact marketing strategies. Share experiences where you've successfully navigated these differences to achieve marketing goals.
