At a Glance
- Tasks: Drive product strategy and market readiness for innovative educational solutions.
- Company: Join Cengage, a global leader in edtech transforming learning experiences.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Other info: Dynamic role with potential for career advancement in a supportive environment.
- Why this job: Make a real impact on education while collaborating with diverse teams.
- Qualifications: Experience in product marketing and strong communication skills required.
The predicted salary is between 51750 - 63250 £ per year.
Learning that powers every future At Cengage, our employees have a direct impact in helping students around the world discover the power and joy of learning.
We are bonded by our shared purpose – driving innovation that helps millions of learners improve their lives through education.
Cengage's portfolio of businesses supports student choice by providing a range of pathways that help learners achieve their goals and lead a choice-filled life.
Our culture values inclusion, engagement, and discovery Our business is driven by our strong cultue, and we know that creating an inclusive work environment is critical to the success of our company and our learners, as well as our individual well-being.
We recognize the value of different perspectives in everything we do, and strive to ensure employees of all levels and backgrounds are empowered to voice their ideas and bring their authentic selves to work.
Summary
The Regional Product Marketing Manager supports product strategy execution and go‑to‑market readiness for the Cengage Higher Education product portfolio.
This role takes market insights, customer needs, and product inputs and turns them into clear, locally relevant messaging and enablement assets.
Reporting to the regional marketing leader, this role works closely with the central Product Marketing group on core positioning, messaging frameworks, and go‑to‑market approach.
It plays a meaningful role in adapting global strategies for regional markets while representing regional needs, insights, and opportunities back into global teams.
What you’ll do here
- Support regional go‑to‑market readiness and product launches by coordinating messaging, enablement assets, and timelines across regional sales and marketing teams - notably for locally published products.
- Translate global product positioning and messaging frameworks into compelling, regionally relevant value propositions aligned to local curricula, buyer needs, pricing models, and market dynamics.
- Assess regional and customer needs, competitive landscape, and local regulatory or adoption considerations to build product positioning, roadmap communication, and go‑to‑market execution.
- Deliver structured collection and synthesis of voice‑of‑customer, voice‑of‑field insights and market-informed inputs from regional markets to support messaging, enablement materials, and launch readiness.
- Work with global product marketing and editorial teams to shape global positioning, launch planning, lifecycle strategy, and product roadmap priorities.
- Partner with global product marketing and regional sales to support the creation and maintenance of sales enablement tools, including product demos, one‑pagers, pricing narratives, and outbound messaging.
- Own and maintain regional product messaging across regional marketing channels, ensuring accuracy, consistency, and alignment with both regional priorities and global product strategy.
- Drive regional industry recognition through relevant awards, sponsorships, certifications, trade shows, and hosted events or webinars.
Skills you will need here
- Understanding of product promotion and go‑to‑market concepts, including product positioning, customer segmentation, and launch readiness.
- Ability to analyze regional market dynamics, including competitors, customer and field feedback - and translate insights into clear messages and sales materials.
- Strong cross‑functional collaboration skills and ability to work effectively with regional teams while maintaining global alignment.
- Consistent record in influencing decision‑making internally - through insights and partnership.
- Strong written and verbal skills, with the ability to create concise, audience‑appropriate product messaging and sales tools.
- Experience developing or supporting sales enablement assets such as one‑pagers, knowledge transfer documents, and product or sales demos.
Cengage, a global edtech company, supports learners, educators and institutions across more than 100 countries.
With products serving nearly 16 million digital users across the Higher Education, School, Work and English Language Learning markets, we’ve built a learning ecosystem that connects education to employment.
We combine trusted content, AI‑powered insights and scalable digital platforms to power learning for every future and drive meaningful outcomes at every stage of the learning journey.
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Regional Product Marketing Manager, EMEA employer: Cengage
Cengage is an exceptional employer that fosters a collaborative and inclusive work culture, making it an ideal place for a Sales Support Specialist to thrive. With a strong commitment to employee growth, you will have access to continuous learning opportunities and the chance to contribute meaningfully to our revenue cycle in a dynamic environment. Located in the UKI & Europe, we offer a supportive atmosphere where your analytical skills and attention to detail will be valued, ensuring you play a pivotal role in driving success.
StudySmarter Expert Advice🤫
We think this is how you could land Regional Product Marketing Manager, EMEA
✨Dive into Digital Learning Communities
Join online forums and communities focused on digital education, like EdTech Meetups or LinkedIn groups. Engage actively—share ideas and insights, and you'll not only learn a ton but also connect with potential employers and thought leaders in the industry.
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Create content that demonstrates your understanding of digital learning—think blogs, videos, or even free online workshops. This could catch the eye of companies like Cengage looking for innovative thinkers. Plus, it’s a great way to practice your presentation skills!
✨Utilise University Career Services
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✨Apply Directly Via Company Websites
When you come across roles like Regional Product Marketing Manager, EMEA at Cengage, make sure to apply directly through their website. It not only shows you're serious but sometimes you'll find positions listed there that may not be on job boards yet. Keep an eye on those!
We think you need these skills to ace Regional Product Marketing Manager, EMEA
Some tips for your application 🫡
Show Off Your Passion for Learning:When applying for a role in digital learning and education at Cengage, make sure to sprinkle your application with examples of your enthusiasm for teaching and learning technologies. Share specific experiences where you've used, designed, or implemented digital learning solutions, as this shows us that you truly get the field.
Highlight Relevant Education and Certification:In the digital learning space, having a strong educational background can set you apart. Don't shy away from showcasing your degrees, certifications, or relevant courses related to e-learning, instructional design, or educational technology. We love seeing candidates who have actively invested in their learning journey!
Tailor Your CV to the Role:Your CV is your first impression, so let's make it count! Focus on your skills directly related to digital learning, such as course development, learning management systems, and data analysis. Be sure to show measurable results from your past roles to demonstrate your impact and effectiveness.
Craft a Compelling Cover Letter:In your cover letter, express not just your qualifications, but your vision for the future of digital education. Discuss how your experiences align with the mission of Cengage and highlight any innovative ideas you might have for enhancing learning experiences. This is your chance to connect with us on a deeper level!
How to prepare for a job interview at Cengage
✨Get Hands-On with Learning Technologies
Familiarise yourself with common digital learning tools and platforms, like LMS systems or authoring tools that Cengage might use. Understanding these will give you an edge and show you’re ready to jump in from day one!
✨Showcase Your Creativity in Lesson Design
Prepare a portfolio of your past projects if you have them, or create sample lesson plans or digital content demos. Being able to discuss your creative approach to engaging students can really set you apart in a full-time role at Cengage.
✨Brush Up on Educational Trends
Stay in the loop with the latest trends in digital education, like gamification or personalised learning experiences. This will help you engage in meaningful discussions during the interview and demonstrate your passion for the field.
✨Prepare for Collaborative Scenarios
Expect to be asked about your experience working collaboratively with educators or other stakeholders. Consider discussing how you've contributed to a team effort in creating engaging educational content or improving student outcomes.
