At a Glance
- Tasks: Lead regional marketing strategies and drive demand generation across EMEA.
- Company: Join a dynamic team at Cengage and Gale, focused on innovation.
- Benefits: Enjoy competitive pay, flexible work options, and growth opportunities.
- Other info: Collaborate with diverse teams and thrive in a fast-paced environment.
- Why this job: Make an impact by shaping marketing campaigns that resonate locally and globally.
- Qualifications: Experience in demand marketing and strong communication skills are essential.
The predicted salary is between 50000 - 65000 £ per year.
The Regional Marketing Manager contributes to strategy and leads regional demand generation programs, with a strong focus on driving leads and lead conversion. They also manage customer engagement activities that drive uptake, interaction, and pipeline for the Cengage and Gale portfolios. This role supports EMEA and focuses on delivering and optimizing campaigns across the full customer lifecycle, from demand generation and thought leadership through onboarding, adoption, retention, and expansion. The role works closely with regional Sales, Customer Success, Product Marketing, and Demand marketing teams. It adapts and tailors campaigns, content, and messaging for local markets while keeping aligned with global strategy and brand standards.
What you’ll do here:
- Own and implement regional demand (70%) and engagement (30%) marketing programs that drive pipeline across multiple channels.
- Optimize and deliver regional marketing campaigns, including campaign architecture, lead generation, email performance, customer activation/onboarding flows, mapped to global strategy.
- Regionalize global marketing assets (campaigns, content, messaging, and enablement materials) to reflect local market needs, buyer behaviors, and go-to-market motions, while adhering to brand guidelines.
- Support thought leadership initiatives, including cornerstone content, white papers, blogs, events, speakers, and earned media.
- Deliver product usage initiatives in partnership with Customer Success.
- Support retention, renewal, upsell, and cross-sell campaigns in collaboration with Sales and Customer Success teams.
- Partner with Sales and GTM teams to support sales readiness efforts, including campaign alignment and handoff processes.
- Identify, manage, and maintain a pipeline of engaged customers and users to support advocacy, storytelling, and regional marketing initiatives.
- Coordinate the collection and use of customer testimonials and usage examples to support demand programs.
- Support pipeline generation and health through coordination with Sales, Revenue, and Marketing Operations teams, including pipeline hygiene and reporting.
- Analyze and report on campaign, engagement, and pipeline performance, sharing insights and optimization recommendations with regional and global partners.
- Manage assigned workstreams with moderate autonomy, raising risks, dependencies, or decisions outside defined scope as appropriate.
Skills and qualifications:
- Working knowledge of demand marketing, engagement marketing, or lifecycle marketing, including lead generation, onboarding, adoption, and renewal support.
- Experience implementing multi-channel marketing campaigns across proprietary, paid, and earned media, with attention to performance and optimization.
- Ability to regionalize and customize global marketing materials to support local markets while maintaining alignment with global strategy and brand standards.
- Strong written and verbal communication, with the ability to translate customer and product value into clear, compelling messaging.
- Analytical skills to support campaign reporting, engagement measurement, and pipeline analysis.
- Strong collaboration skills, especially working across Sales, Customer Success, Product Marketing, and Marketing Operations.
- Ability to manage multiple workstreams of moderate complexity within defined timelines, including navigating ambiguity and evolving requirements.
- Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
- Typically requires 3–5 years of relevant experience in demand marketing, engagement marketing, lifecycle marketing, or a related field.
Regional Marketing Manager, EMEA employer: Cengage
Cengage is an exceptional employer that fosters a dynamic and collaborative work culture, particularly for the Regional Marketing Manager role in the EMEA region. With a strong emphasis on employee growth and development, Cengage offers numerous opportunities for professional advancement while encouraging innovative thinking and local market adaptation. The company’s commitment to meaningful engagement and impactful marketing initiatives ensures that employees can contribute to significant projects that resonate across diverse audiences.
StudySmarter Expert Advice🤫
We think this is how you could land Regional Marketing Manager, EMEA
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Cengage and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Cengage are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Cengage on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Cengage. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Regional Marketing Manager, EMEA
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Cengage. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Cengage:Show us that you’ve done your homework! In your application, briefly mention what you admire about Cengage’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Cengage
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Cengage will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Cengage, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
