At a Glance
- Tasks: Drive product strategy and market readiness for innovative educational solutions.
- Company: Join Cengage, a leader in transforming education through technology.
- Benefits: Enjoy a collaborative culture, competitive salary, and opportunities for personal growth.
- Other info: Be part of a diverse team that values inclusion and innovation.
- Why this job: Make a real impact on learners' lives while shaping the future of education.
- Qualifications: Experience in product marketing and strong communication skills are essential.
The predicted salary is between 51750 - 63250 £ per year.
Learning that powers every future. At Cengage, our employees have a direct impact in helping students around the world discover the power and joy of learning. We are bonded by our shared purpose – driving innovation that helps millions of learners improve their lives through education. Cengage's portfolio of businesses supports student choice by providing a range of pathways that help learners achieve their goals and lead a choice-filled life. Our culture values inclusion, engagement, and discovery.
Our business is driven by our strong culture, and we know that creating an inclusive work environment is critical to the success of our company and our learners, as well as our individual well-being. We recognize the value of different perspectives in everything we do, and strive to ensure employees of all levels and backgrounds are empowered to voice their ideas and bring their authentic selves to work.
Summary
The Regional Product Marketing Manager supports product strategy execution and go-to-market readiness for the Cengage Higher Education product portfolio. This role takes market insights, customer needs, and product inputs and turns them into clear, locally relevant messaging and enablement assets. Reporting to the regional marketing leader, this role works closely with the central Product Marketing group on core positioning, messaging frameworks, and go-to-market approach. It plays a meaningful role in adapting global strategies for regional markets while representing regional needs, insights, and opportunities back into global teams.
What you’ll do here:
- Support regional go-to-market readiness and product launches by coordinating messaging, enablement assets, and timelines across regional sales and marketing teams - notably for locally published products.
- Translate global product positioning and messaging frameworks into compelling, regionally relevant value propositions aligned to local curricula, buyer needs, pricing models, and market dynamics.
- Assess regional and customer needs, competitive landscape, and local regulatory or adoption considerations to build product positioning, roadmap communication, and go-to-market execution.
- Deliver structured collection and synthesis of voice-of-customer, voice-of-field insights and market-informed inputs from regional markets to support messaging, enablement materials, and launch readiness.
- Work with global product marketing and editorial teams to shape global positioning, launch planning, lifecycle strategy, and product roadmap priorities.
- Partner with global product marketing and regional sales to support the creation and maintenance of sales enablement tools, including product demos, one-pagers, pricing narratives, and outbound messaging.
- Own and maintain regional product messaging across regional marketing channels, ensuring accuracy, consistency, and alignment with both regional priorities and global product strategy.
- Drive regional industry recognition through relevant awards, sponsorships, certifications, trade shows, and hosted events or webinars.
Skills you will need here:
- Understanding of product promotion and go-to-market concepts, including product positioning, customer segmentation, and launch readiness.
- Ability to analyze regional market dynamics, including competitors, customer and field feedback - and translate insights into clear messages and sales materials.
- Strong cross-functional collaboration skills and ability to work effectively with regional teams while maintaining global alignment.
- Consistent record in influencing decision-making internally - through insights and partnership.
- Strong written and verbal skills, with the ability to create concise, audience-appropriate product messaging and sales tools.
- Experience developing or supporting sales enablement assets such as one-pagers.
Regional Product Marketing Manager, EMEA in London employer: Cengage
Cengage is an exceptional employer that fosters a collaborative and inclusive work culture, making it an ideal place for a Sales Support Specialist to thrive. With a strong commitment to employee growth, you will have access to continuous learning opportunities and the chance to contribute meaningfully to our revenue cycle in a dynamic environment. Located in the UKI & Europe, we offer a supportive atmosphere where your analytical skills and attention to detail will be valued, ensuring you play a pivotal role in driving success.
StudySmarter Expert Advice🤫
We think this is how you could land Regional Product Marketing Manager, EMEA in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Cengage and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Cengage are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Cengage on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Cengage. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Regional Product Marketing Manager, EMEA in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Cengage. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Cengage:Show us that you’ve done your homework! In your application, briefly mention what you admire about Cengage’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Cengage
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Cengage will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Cengage, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
