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- Tasks: Lead regional marketing strategies and manage a dynamic team to drive engagement and pipeline growth.
- Company: Cengage, a leader in educational resources, empowering learners worldwide.
- Benefits: Inclusive culture, career development opportunities, and the chance to make a real impact.
- Other info: Collaborative environment focused on diversity and continuous improvement.
- Why this job: Join us to innovate education and help millions achieve their dreams through learning.
- Qualifications: 8-10 years in marketing with strong demand generation and team management skills.
The predicted salary is between 60000 - 80000 £ per year.
We believe in the power and joy of learning. At Cengage, our employees have a direct impact in helping students around the world discover the power and joy of learning. We are bonded by our shared purpose – driving innovation that helps millions of learners improve their lives and achieve their dreams through education.
Cengage’s portfolio of businesses supports student choice by providing a range of pathways that help learners achieve their goals across Higher Education (including Gale and international K‑12), English Language Learning, and workforce markets.
Our culture values inclusion, engagement, and discovery. Our business is driven by our strong culture, and we know that creating an inclusive workplace is absolutely essential to the success of our company and our learners. We recognize the value of diverse perspectives and strive to ensure employees at all levels feel empowered to bring their authentic selves to work.
Summary: The Senior Manager, Marketing – EMEA is responsible for leading and delivering regional demand and engagement marketing strategies across the region for Gale and Cengage Higher Education (including international K‑12). This role is a player‑coach: accountable for results, deeply involved in execution, and responsible for developing and managing a team of regional marketers.
The role leads a regional marketing team, including Demand & Engagement Marketing, Product Marketing, Events & Field Marketing, and Marketing Coordination, ensuring the team delivers against a clear plan, operates with rigor, and drives measurable pipeline, engagement, and revenue impact. This role reports to the Senior Director, International Marketing (Gale & Cengage HED) and works in close alignment with regional Sales leadership and global marketing teams.
Focus of the role:
- ~70% Demand Marketing: pipeline generation, campaign execution, sales alignment, performance management
- ~30% Engagement Marketing: adoption, usage, retention, renewal, and expansion support
What you’ll do here:
- Lead regional marketing execution
- Own and deliver the regional marketing plan, translating global strategy into regionally relevant demand and engagement programs.
- Ensure consistent execution across demand generation, lifecycle/engagement, field marketing, and product marketing motions.
- Maintain focus on doing fewer things well, prioritising programs that drive measurable pipeline and revenue impact.
- Drive demand and pipeline performance (primary focus)
- Lead regional demand generation strategy and execution, including campaigns, content, events, and sales enablement.
- Partner closely with regional Sales leadership to align on:
- Target accounts and segments
- Campaign priorities and timing
- Pipeline goals, conversion metrics, and follow‑up
- Regional Product Marketing Manager
- Regional Demand & Engagement Marketing Manager
- Regional Events & Field Marketing Manager
- Shared International Marketing Coordinator
- Align on core messaging, positioning, and campaigns
- Regionalise global initiatives effectively
- Share regional insights and performance data back into global planning
- Maintain brand, messaging, and operational consistency while advocating for regional needs.
Skills you will need here:
- Strong background in demand marketing, with experience driving pipeline and revenue impact. This role is heavily focused on generating MQLs that convert.
- Working knowledge of engagement and lifecycle marketing, including adoption, retention, and renewal support.
- Proven expertise in managing and mentoring marketing teams, ideally in a matrixed environment.
- Ability to build and deliver a clear plan, prioritise effectively, and ensure follow‑through.
- Strong analytical skills, with experience measuring performance and using data to guide decisions.
- Excellent written and verbal communication skills.
- Strong cross‑functional collaboration skills, particularly with Sales, Portfolio and Product teams.
- Experience working in international or regional markets, including navigating cultural and market differences.
- Bachelor’s degree in Marketing, Business, or a related field, or equivalent practical experience.
- Typically requires 8–10+ years of relevant marketing experience, including people management.
Sr Manager, Marketing - EMEA employer: Cengage Group
Contact Detail:
Cengage Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sr Manager, Marketing - EMEA
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend events, and engage with professionals on platforms like LinkedIn. We can’t stress enough how important it is to make those personal connections that could lead to job opportunities.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their mission and values, especially around inclusion and engagement. We want you to show them you’re not just a fit for the role, but also for their team!
✨Tip Number 3
Practice your pitch! Be ready to articulate your experience and how it aligns with the role of Senior Manager, Marketing – EMEA. We suggest rehearsing with a friend or in front of a mirror to boost your confidence.
✨Tip Number 4
Don’t forget to follow up after interviews! A simple thank-you email can go a long way. It shows your enthusiasm for the position and keeps you fresh in their minds. And remember, apply through our website for the best chance at landing that dream job!
We think you need these skills to ace Sr Manager, Marketing - EMEA
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Senior Manager, Marketing role. Highlight your experience in demand marketing and team management, as these are key aspects of the job. We want to see how your skills align with our mission at Cengage!
Showcase Your Achievements: When detailing your past roles, focus on specific achievements that demonstrate your ability to drive pipeline and revenue impact. Use metrics where possible to quantify your success – we love numbers that tell a story!
Be Authentic: We value diverse perspectives and want to see the real you! Don’t hesitate to share your unique experiences and insights in your application. This helps us understand how you can contribute to our inclusive culture.
Apply Through Our Website: For the best chance of getting noticed, make sure to apply directly through our website. It’s the easiest way for us to track your application and ensure it reaches the right people. We can’t wait to hear from you!
How to prepare for a job interview at Cengage Group
✨Know Your Marketing Metrics
Make sure you brush up on key marketing metrics, especially those related to demand generation and engagement. Be ready to discuss how you've driven pipeline and revenue impact in your previous roles. This will show that you understand the importance of measurable outcomes in marketing.
✨Showcase Your Leadership Skills
As a Senior Manager, you'll need to demonstrate your ability to lead and mentor a team. Prepare examples of how you've successfully managed teams in the past, focusing on coaching, developing talent, and driving executional excellence. Highlight any experience in a matrixed environment as well.
✨Align with Sales Strategies
Since this role involves close collaboration with sales leadership, be prepared to discuss how you've aligned marketing strategies with sales goals in your previous positions. Share specific examples of campaigns or initiatives where you worked hand-in-hand with sales to achieve targets.
✨Emphasise Cultural Awareness
Given the EMEA focus, it's crucial to demonstrate your understanding of regional markets and cultural differences. Prepare to discuss any international marketing experience you have and how you've adapted strategies to resonate with diverse audiences. This will show that you're not just a marketer, but a global thinker.