Senior Manager, Marketing – HED/Gale (International)

We believe in the power and joy of learning. At Cengage, our employees have a direct impact in helping students around the world discover the power and joy of learning. We are bonded by our shared purpose – driving innovation that helps millions of learners improve their lives and achieve their dreams through education. Cengage’s portfolio supports learners across Higher Education (including Gale and international K‑12), English Language Learning, and workforce markets.

Our culture values inclusion, engagement, and discovery. Our business is driven by our strong culture, and we know that creating an inclusive workplace is absolutely essential to the success of our company and our learners. We recognize the value of diverse perspectives and strive to ensure employees at all levels feel empowered to bring their authentic selves to work.

Summary: The Senior Manager, Marketing – HED/Gale (International) leads a small international team to develop, operationalize, and continuously improve the demand approach for HED/Gale across EMEA, Latin America, Asia and Australia/New Zealand. The focus is ~70% demand / ~30% engagement, with a heavy emphasis on executional excellence, coaching, planning, reporting, channel and content marketing expertise.

This leader builds a clear, data-driven plan that regional teams (EMEA, Asia, ANZ) can complete consistently. The role partners closely with Product Marketing on positioning and messaging frameworks, and collaborates day‑to‑day with the U.S.-based Faculty and Institutional Marketing teams to align global programs, share results, and avoid duplication.

Focus of the role:

• ~70% Demand Marketing: global demand strategy, campaign architecture, channel and content mix, pipeline goals, sales alignment, performance management
• ~30% Engagement Marketing: global frameworks for onboarding, usage, renewal/expansion that regions adapt and run

What you’ll do here:

• Set the global demand strategy and plan
• Build a clear, prioritized annual and quarterly plan defining audiences, offers, channel strategy (email, paid social, search, events, web, alliances/partner), budgets, and targets—optimized for regional execution.
• Define global programs with kits and SLAs for regional and sales partners; ensure content journeys and channels are explicit and repeatable.
• Partner with Product Marketing to align on value propositions, messaging, and segment personas; translate positioning into pragmatic briefs and content frameworks that scale globally and localize cleanly.
• Drive pipeline and sales alignment
• Safeguard lead flow, handoff, and pipeline hygiene with Revenue Operations; ensure every campaign has defined conversion goals, attribution logic, and channel‑level metrics.
• Run clear operating cadence with Sales and regional leaders that surfaces results, insights, and actions.
• Lead a high‑performing team
• Manage and coach a small team across Global Campaigns, Content Strategy/Thought Leadership, Events/Customer Programs, and the Sr Manager, Marketing – HED/Gale; set objectives, standards, and feedback rhythms.
• Model ambition, innovation, and pragmatism—pressure‑test ideas, pilot quickly, scale what works, and stop what doesn’t.
• Create playbooks, templates, content modularity, and QA processes that raise execution quality across channels and regions.
• Own results, reporting, and optimization
• Define success metrics (pipeline, revenue influence, MQL to SQL, conversion rates). Publish concise dashboards and narratives that explain what happened, why, and what we’ll do next; adjust plans based on performance and market signals.
• Partner with Finance to track spend vs. plan and maintain budget stewardship; ensure timely vendor/invoice processing through standard systems.
• Enable regional execution and global alignment
• Provide regional toolkits (full creative briefs, copy frameworks, content calendars, and event kits) and office hours to support localization.
• Collaborate with EMEA, Asia, and ANZ marketing leaders to sequence campaigns, resolve capacity bottlenecks, and share guidelines and standard processes across regions.
• Collaborate with the Faculty and Institutional Marketing units based in the U.S. to align calendars, content themes, and channel tactics, and to share performance data bi‑directionally.
• Maintain brand, messaging, and operational consistency while advocating for regional needs.

Skills you will need here:

• Consistent track record leading demand marketing that generates pipeline and revenue in B2B/B2I contexts; strong understanding of engagement/lifecycle levers.
• Demonstrated success managing and mentoring small teams across campaigns, content, and events.
• Deep channel marketing expertise (email, paid media, SEO/SEM, social, events, web, partner/alliance etc), with strength in content strategy (narratives, modular content, journeys, and measurement).
• Expert planner and operator—able to turn strategy into a pragmatic plan, run an operating cadence, and deliver repeatable results.
• Strong sales partnership instincts; comfortable driving joint planning, target setting, and pipeline reviews.
• Analytical proficiency: funnel attribution, and test‑and‑learn design; able to translate data into action.
• Excellent written and verbal communication skills; clear, concise storyteller with executive presence.
• Bachelor’s degree in Marketing, Business, or related field (or equivalent experience).
• Typically requires 8–10+ years of relevant marketing experience, including people management.

Why this role matters: This role turns strategy into repeatable, scalable demand impact—with the content, channels, cadence, and collaboration to back it up.

Success looks like:

• A clear, simple plan that regions actually run
• Tangible pipeline growth with tight Sales alignment
• Fewer, bigger, better programs delivered
• A confident team that innovates quickly and improves continuously