Social Media Coordinator in Swansea

We are looking for an enthusiastic, creative, and passionate Social Media Coordinator to join our fast-paced and diverse marketing team. In this role, you will be responsible for designing, planning and implementing engaging social media campaigns that connect with our target audiences and drive meaningful engagement with the Days Motor Company brand. This is an exciting opportunity to take ownership of our social media presence and make a real impact on how we communicate with our customers across multiple platforms.

Responsibilities

• Develop and execute creative social media strategies across all relevant platforms (Instagram, Meta, LinkedIn, TikTok etc.)
• Create compelling, on-brand content including graphics, copy, and multimedia assets
• Plan and manage the social media content calendar, ensuring consistent and timely posting
• Monitor social media trends in the automotive industry and adapt strategies accordingly
• Engage with our online community, responding to comments, messages, and mentions in a timely and professional manner
• Collaborate with the wider marketing team to align social media campaigns with broader marketing initiatives
• Track, analyse, and report on social media performance metrics, using insights to optimize future campaigns
• Stay up-to-date with social media best practices, platform updates, and emerging trends
• Support paid social media advertising campaigns, including audience targeting and performance monitoring
• Work with external partners, influencers, or agencies as needed

Essential Skills & Experience

• Proven experience managing social media accounts for a brand or organisation.
• Strong understanding of major social media platforms, their algorithms, and best practices
• Excellent copywriting skills with the ability to adapt tone of voice for different audiences
• Graphic design skills and proficiency with design tools (e.g., Canva, Adobe Creative Suite)
• Experience with video creation and editing for social media
• Strong analytical skills with experience using social media analytics tools
• Ability to work in a fast-paced environment and manage multiple projects simultaneously
• Creative mindset with a passion for storytelling and engaging audiences
• Strong organisational and time management skills
• Excellent communication and interpersonal skills

Desirable Skills & Experience

• Knowledge of social media advertising platforms (Facebook Ads Manager, LinkedIn Campaign Manager, etc.)
• Understanding of SEO and how it relates to social media
• Experience with social media management tools (Hootsuite, Buffer, Sprout Social, etc.)
• Photography or videography skills

What We Are Looking For

• A creative thinker who can generate fresh ideas and innovative campaigns
• Someone who is passionate about social media and stays ahead of digital trends
• A team player who thrives in a collaborative environment
• A self-starter with the initiative to take ownership of projects

Why Day's Motor Group?

Since its inception in 1926, Day's continues to be a family run business that has been at the forefront of change and innovation receiving many awards from both the manufacturers and other external bodies. Undoubtedly the commitment and enthusiasm displayed by all our staff has contributed significantly to our success. Our focus for the future is to maintain this culture of continuous development to the benefit of our customers, our company, and our employees.

As an Investor in People since 1995, we are passionate about continuing to build an environment where everyone feels valued, appreciated, and able to reach their full potential. We believe that there is strength in diversity, and to further this we acknowledge that equality and inclusion are fundamental aspects of human life and a necessity for general wellbeing. At Day's we work continually to ensure that all our premises are welcoming and safe for everyone to be able to be their true self, and that we interact respectfully and collaboratively by showing that we care.

Employee benefits

• Competitive salary
• 6.2 weeks annual leave, inclusive of bank holidays, based on contracted hours
• Long service annual leave awards
• Contributory pension scheme
• Life Assurance (death in service)
• Staff discounts (vehicles, parts, servicing, vehicle hire, finance)
• Friends and Family discounted leasing
• Free on-site parking
• Cycle to work schemes
• Free and confidential access to BEN, employee assistance helpline available 24/7.
• Development opportunities within Days Motor Group (Eligibility after qualifying period of continuous service)

Core values

Day's takes great pride in its achievements, attributing its success to the fundamental principles that underpin our Core Values. These values act as the guiding principles for all business interactions, and we firmly believe they are integral to upholding our high standards. Without exception, we warmly welcome applications from people from all walks of life, who have the required skills and attributes. Should you need any assistance in relation to any aspect of our recruitment process, please don’t hesitate to contact us.