At a Glance
- Tasks: Drive innovative marketing strategies and execute campaigns that boost business growth.
- Company: Join a dynamic tech company focused on cutting-edge solutions.
- Benefits: Enjoy competitive pay, career progression, and the chance to shape marketing strategy.
- Other info: Collaborative environment with opportunities for continuous development.
- Why this job: Make a real impact in a role with ownership and autonomy.
- Qualifications: Experience in B2B marketing and a passion for creative problem-solving.
The predicted salary is between 50000 - 70000 £ per year.
The Growth Marketing Lead is responsible for driving Celerity's new business marketing strategy, delivering integrated campaigns that generate qualified pipeline, strengthen strategic partner relationships and support the sales team in acquiring new enterprise customers. This role provides an opportunity to shape marketing strategy and the chance to make a measurable impact on business growth. As the business continues to grow, this role offers a clear pathway for career progression and increased responsibility, and is an exciting opportunity for an ambitious marketing professional looking to step into a commercially focused role with strong ownership and autonomy.
Working closely with the Marketing Director, New Business Team and strategic technology partners, the role will own the planning, execution and optimisation of growth marketing activities across Celerity's key technology pillars, including Cyber Security, AI, Data Resilience, Infrastructure and Software. The ideal candidate will have previous experience in B2B marketing, ideally within technology, software, MSP or professional services as well as in planning and delivering integrated marketing campaigns. They will have a strong understanding of demand generation and lead nurturing and be commercially minded with a focus on measurable business outcomes.
As a person you will be curious and proactive, a creative problem solver, a confident communicator and collaborative team player with a passion for continuous development.
Key Responsibilities- Growth Marketing Strategy
- Develop and execute integrated marketing campaigns aligned to business growth objectives.
- Own the delivery of Celerity's new logo marketing engine.
- Build campaign plans aligned to strategic sales priorities and target industries.
- Identify new market opportunities and recommend innovative approaches to drive demand.
- Campaign Management
- Plan, execute and optimise multi-channel marketing campaigns.
- Deliver digital, email, social media, webinar, event and partner marketing campaigns.
- Ensure all campaigns are delivered on time, within budget and aligned to business objectives.
- Monitor campaign performance, analyse results and continually optimise activity to improve ROI.
- Lead Generation
- Develop and execute lead generation strategies that deliver measurable pipeline growth.
- Work closely with the New Business Team to ensure marketing activity supports sales priorities.
- Manage campaign nurture programmes using HubSpot and other marketing technologies.
- Track campaign performance, lead quality and conversion through the sales funnel.
- Partner Marketing
- Build strong relationships with strategic technology partners including IBM, Veeam, Lenovo and others.
- Develop joint marketing campaigns and maximise partner marketing investment (MDF).
- Coordinate co-branded campaigns, events and content.
- Events & Executive Engagement
- Plan and deliver executive roundtables, webinars, conferences, exhibitions.
- Manage agencies and suppliers where required.
- Ensure all events deliver measurable commercial outcomes.
- Content & Communications
- Collaborate with the wider marketing team to develop compelling campaign messaging and content.
- Produce campaign briefs, customer stories, landing pages, email campaigns and promotional copy.
- Ensure all communications reflect the Celerity brand and value proposition.
- Performance & Reporting
- Produce regular reports on campaign performance and marketing contribution to pipeline.
- Analyse marketing metrics to identify opportunities for continuous improvement.
- Maintain accurate campaign records within HubSpot and CRM systems.
- Present campaign performance and recommendations to senior stakeholders.
- Collaboration
- Work collaboratively with Sales, Customer Success, Technical Practices and Business Unit leaders.
- Support wider marketing initiatives where required.
- Contribute to a high-performing, collaborative marketing team.
Growth Marketing Lead in London employer: Celerity
Celerity is an exceptional employer that fosters a dynamic and innovative work culture, perfect for ambitious marketing professionals eager to make a significant impact. With a strong focus on employee growth, this role offers clear pathways for career progression and the opportunity to lead integrated marketing campaigns across cutting-edge technology sectors. Located in a vibrant area, Celerity provides a collaborative environment where creativity and proactive problem-solving are highly valued, ensuring that every team member can thrive and contribute to the company's success.
StudySmarter Expert Advice🤫
We think this is how you could land Growth Marketing Lead in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Celerity and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Celerity are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Celerity on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Celerity. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Growth Marketing Lead in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Celerity. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Celerity:Show us that you’ve done your homework! In your application, briefly mention what you admire about Celerity’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Celerity
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Celerity will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Celerity, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
