At a Glance
- Tasks: Support and optimise integrated marketing campaigns across digital, email, social media, and events.
- Company: Celerity, a dynamic tech company with a hybrid work culture.
- Benefits: Flexible working, competitive salary, and opportunities for professional growth.
- Other info: Exciting opportunity to work with cutting-edge technology and strategic partners.
- Why this job: Join a collaborative team and enhance your skills in B2B marketing and technology.
- Qualifications: Experience in B2B marketing campaigns and familiarity with HubSpot is a plus.
The predicted salary is between 31500 - 38500 £ per year.
- Celerity Manchester - Head Office / Hybrid
- Marketing Executive - Digital & Campaigns
The Marketing Executive - Digital & Campaigns will support the planning, delivery and optimisation of Celerity's integrated marketing campaigns across digital, email, social media, content, events and partner marketing.
Working closely with the Marketing & Customer Success Director, the New Business Team and strategic technology partners, the Marketing Executive will help generate awareness, engagement and qualified leads across Celerity's key technology areas, including Cyber Security, AI, Data Resilience, Infrastructure and Software.
This role will suit a hands-on marketer with experience delivering B2B campaigns who wants to grow their expertise in demand generation, Hub Spot, technology marketing and strategic partner campaigns.
It is an ideal opportunity for someone with experience in a similar B2B role supporting or delivering multi-channel marketing campaigns as well as practical experience across email marketing, social media, content or digital channels and use of CRM (Hub Spot experience is desirable) and a dynamic person who wants to deepen their experience in campaign management, marketing automation, lead generation and enterprise technology marketing.
The key responsibilities are
- Campaign Delivery
- Support the planning and delivery of integrated marketing campaigns aligned to business and sales priorities.
- Coordinate email, digital, social media, webinar, event and partner marketing activity.
- Manage campaign timelines and ensure activity is delivered accurately, on time and within agreed budgets.
- Prepare briefs and coordinate internal colleagues, agencies, designers and suppliers.
- Maintain campaign plans, schedules and records.
- Digital Marketing
- Create and schedule digital marketing campaigns.
- Build and update landing pages, forms and campaign assets.
- Support paid digital campaigns across relevant platforms.
- Monitor digital performance and recommend practical improvements.
- Lead Generation and Nurture
- Build and maintain campaign workflows and nurture journeys in Hub Spot.
- Support lead-generation campaigns and timely follow-up activity.
- Maintain accurate campaign, contact and consent data.
- Work with the New Business Team to support lead handover and feedback.
- Track engagement, lead quality and conversion through the funnel.
- Partner Marketing
- Coordinate campaign activity with strategic technology partners eg IBM.
- Support the administration and delivery of partner-funded campaigns.
- Coordinate co-branded content, digital campaigns & webinars.
- Maintain deadlines, records and evidence required for MDF claims and partner reporting.
- Content and Webinars
- Draft campaign emails, social posts, landing-page copy and promotional materials.
- Support the development of customer stories, campaign content and sales-supporting assets.
- Coordinate the end-to-end delivery of Celerity owned webinars, working with internal subject matter experts, technology partners and guest speakers.
- Performance and reporting
- Produce regular reports on campaign delivery, engagement, leads and conversion.
- Use campaign data to identify opportunities for improvement.
- Maintain accurate campaign records in Hub Spot and other systems.
- Prepare insights and updates for stakeholder reviews.
- Work collaboratively with Sales, Customer Success, Technical Practices and Business Unit leaders.
- Support wider marketing initiatives where required.
- Contribute to a high-performing and collaborative marketing team.
- Celerity Manchester - Head Office / Hybrid
- #J-18808-Ljbffr
Marketing Executive - Digital & Campaigns in Manchester employer: Celerity Limited
Celerity Limited is an exceptional employer located in the vibrant city of Manchester, offering a dynamic work culture that fosters creativity and collaboration. Employees benefit from comprehensive growth opportunities, including professional development and the chance to lead impactful B2B tech campaigns that drive real business results. With a focus on innovation and teamwork, Celerity provides a supportive environment where your contributions are valued and recognised.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Executive - Digital & Campaigns in Manchester
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Celerity Limited and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Celerity Limited are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Celerity Limited on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Celerity Limited. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Executive - Digital & Campaigns in Manchester
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Celerity Limited. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Celerity Limited:Show us that you’ve done your homework! In your application, briefly mention what you admire about Celerity Limited’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Celerity Limited
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Celerity Limited will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Celerity Limited, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
