At a Glance
- Tasks: Drive digital sales and maximise revenue using innovative 1st party data strategies.
- Company: Cedar, a creative agency in London with a dynamic sales team.
- Benefits: Hybrid working, competitive salary, and opportunities for professional growth.
- Other info: Join a vibrant team and expand your network in the advertising industry.
- Why this job: Lead exciting campaigns for top brands and shape the future of digital advertising.
- Qualifications: Proven digital sales experience and a knack for motivating teams.
The predicted salary is between 60000 - 80000 £ per year.
Place of work: Hybrid working (Central London, SE1)
Role summary
Managing and maximising sales revenue across Cedar’s digital sales inventory. Personally selling the new 1st party data opportunity retargeting British Airways customers via Meta platforms – this will be your primary focus. Champion the monetisation of BA’s 1st party data within the sales team. Help, motivate and inspire the team to ensure revenue and sell-through is maximised across the digital inventory. Along with our Digital Commercial Lead, you will be responsible for the expansion of Cedar’s digital sales portfolio.
Current digital inventory comprises:
- BA Media: 1st party data retargeting across Meta’s channels, offsite display, email, native and display advertising on High Life Digital.
- Iberia Media: display on Iberia.com and native advertising on Iberia Plus.
The monetisation of British Airways customers’ 1st party data via Meta channels was introduced last October. Since launch we have run over 20 campaigns for brands such as: Estee Lauder, L’Oreal, Barclays, Uber, Visit Qatar, Samsonite and Visit Jersey. We are now looking to employ an Ad Director to take a strong lead on this new advertising opportunity to increase the volume of bookings and critically, to expand the monetisation of the 1st party data past Meta social platforms.
Responsibilities
- Maximise your own personal sales of digital inventory and where apt sell across the whole Cedar portfolio, leveraging the valuable 1st party data inventory to drive incremental revenue.
- Lead sourcing and build your ‘black book’ of contacts; open to suggesting digital ad agencies for sale.
- Define and implement the digital sales strategy for 2026 and beyond.
Qualifications
- Strong background in digital sales and experience of monetising 1st party data.
- Minimum 2 years of Ad director experience; no direct man-management required but experience of motivating, directing and inspiring other team members will be expected.
- Strong sales experience including lead sourcing, cold calling, proposal creation, presentation and negotiation.
- Demonstrated ability to develop Cedar’s digital sales portfolio.
- Good understanding of target brands and rationale.
About Cedar
Cedar is a commercial and creative agency based in London. The sales team comprises 11 staff and sells multimedia across our clients’ media portfolios. Our clients include British Airways, Iberia, Eurostar and Mandarin Oriental.
Digital Sales Director in London employer: Cedar Communications Ltd.
Cedar is an exceptional employer, offering a dynamic hybrid working environment in the heart of Central London. With a strong focus on employee growth and development, Cedar fosters a collaborative work culture where innovation thrives, particularly in the exciting realm of digital sales. Employees benefit from engaging with prestigious clients like British Airways and Iberia, while also having the opportunity to lead and inspire a talented team, making it a truly rewarding place to advance your career.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Sales Director in London
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Digital Sales Director at Cedar Communications Ltd., presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including Cedar Communications Ltd.. Tailor your message to explain why you’re drawn to them and how you can contribute as a Digital Sales Director. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Digital Sales Director in London
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for Cedar Communications Ltd.:When writing your cover letter, make sure to tailor your message specifically for Cedar Communications Ltd.. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at Cedar Communications Ltd.
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show Cedar Communications Ltd. that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show Cedar Communications Ltd. that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with Cedar Communications Ltd.’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
