At a Glance
- Tasks: Maximise digital sales revenue and lead innovative advertising strategies for British Airways.
- Company: Join Cedar, a creative agency with a dynamic team in Central London.
- Benefits: Hybrid working, competitive salary, and opportunities for professional growth.
- Other info: Collaborate with top brands like Estee Lauder and Uber in a vibrant work environment.
- Why this job: Be at the forefront of digital sales and make a real impact on major brands.
- Qualifications: 2+ years in digital sales with a knack for monetising data and inspiring teams.
The predicted salary is between 60000 - 80000 £ per year.
Place of work: Hybrid working (Central London, SE1)
Role summary
Managing and maximising sales revenue across Cedar’s digital sales inventory. Personally selling the new 1st party data opportunity retargeting British Airways customers via Meta platforms – this will be your primary focus. Champion the monetisation of BA’s 1st party data within the sales team. Help, motivate and inspire the team to ensure revenue and sell-through is maximised across the digital inventory. Along with our Digital Commercial Lead, you will be responsible for the expansion of Cedar’s digital sales portfolio.
Current digital inventory comprises:
- BA Media: 1st party data retargeting across Meta’s channels, offsite display, email, native and display advertising on High Life Digital.
- Iberia Media: display on Iberia.com and native advertising on Iberia Plus.
The monetisation of British Airways customers’ 1st party data via Meta channels was introduced last October. Since launch we have run over 20 campaigns for brands such as: Estee Lauder, L’Oreal, Barclays, Uber, Visit Qatar, Samsonite and Visit Jersey. We are now looking to employ an Ad Director to take a strong lead on this new advertising opportunity to increase the volume of bookings and critically, to expand the monetisation of the 1st party data past Meta social platforms.
Responsibilities
- Maximise your own personal sales of digital inventory and where apt sell across the whole Cedar portfolio, leveraging the valuable 1st party data inventory to drive incremental revenue.
- Lead sourcing and build your ‘black book’ of contacts; open to suggesting digital ad agencies for sale.
- Define and implement the digital sales strategy for 2026 and beyond.
Qualifications
- Strong background in digital sales and experience of monetising 1st party data.
- Minimum 2 years of Ad director experience; no direct man-management required but experience of motivating, directing and inspiring other team members will be expected.
- Strong sales experience including lead sourcing, cold calling, proposal creation, presentation and negotiation.
- Demonstrated ability to develop Cedar’s digital sales portfolio.
- Good understanding of target brands and rationale.
About Cedar
Cedar is a commercial and creative agency based in London. The sales team comprises 11 staff and sells multimedia across our clients’ media portfolios. Our clients include British Airways, Iberia, Eurostar and Mandarin Oriental.
Digital Sales Director employer: Cedar Communications Ltd.
Cedar is an exceptional employer, offering a dynamic hybrid working environment in the heart of Central London. With a strong focus on employee growth and development, Cedar fosters a collaborative work culture where creativity and innovation thrive, particularly in the exciting realm of digital sales. Employees benefit from engaging with prestigious clients like British Airways and Iberia, while also having the opportunity to lead and shape the future of digital advertising strategies.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Sales Director
✨Get to Know Your E-commerce Community
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✨Attend E-commerce Events and Conferences
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✨Utilise Company Resources
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We think you need these skills to ace Digital Sales Director
Some tips for your application 🫡
Show Off Your E-Commerce Savviness:When you're applying for an e-commerce role at Cedar Communications Ltd., make sure your CV reflects your familiarity with online retail platforms, digital marketing, and user experience. Highlight any relevant tools and technologies you've used, like Shopify or Google Analytics, to demonstrate that you’re well-versed in the industry.
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How to prepare for a job interview at Cedar Communications Ltd.
✨Show Off Your E-commerce Know-How
In a sector like e-commerce, having a strong grasp of current trends and technologies is crucial. Let’s make sure you’ve brushed up on key platforms that Cedar Communications Ltd. uses—think about popular e-commerce software, digital marketing strategies, and how these affect consumer behaviour. Being able to discuss these intelligently can really set you apart.
✨Portfolio Power: Showcase Your Results
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Get ready to tackle some technical questions related to e-commerce analytics, SEO tools, or website optimisation. Think about any past experiences where you utilised data to inform decisions or improve sales. Being prepared with specific examples will showcase not just your knowledge, but also your practical application of it, which we all know is crucial!
✨Engage in a Conversational Style
Full-time interviews can feel quite formal, but try to keep it conversational, especially if you click with your interviewers at Cedar Communications Ltd.. Share your thoughts and ideas about the future of e-commerce, and don’t shy away from engaging with their questions openly. The more genuine and relatable you are, the better connection you’ll create!
