Sales Development Lead
Sales Development Lead

Sales Development Lead

Shrewsbury Full-Time 60000 - 90000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Design and execute a growth strategy for innovative packaging solutions.
  • Company: Fast-growing consultancy and SaaS company trusted by global brands.
  • Benefits: Competitive salary, commission, equity potential, and remote-first culture.
  • Why this job: Shape the future of accessibility and innovation with iconic brands.
  • Qualifications: 7+ years in enterprise sales with a passion for innovation.
  • Other info: Join a dynamic team with clear progression paths and monthly meet-ups.

The predicted salary is between 60000 - 90000 £ per year.

About CEC

CEC is a fast-growing specialist consultancy and SaaS company trusted by global businesses like Unilever, Reckitt, Lipton and McVitie’s. We help digitise products and spaces using QR, Accessible QR and AI, transforming how people interact with packaging and environments.

From scanning a QR code for trusted information, to triggering audio navigation, to unlocking verified and shoppable AI experiences, our mission is to create a world where every product and place is trusted, intelligent, and accessible to all.

Workplace Type / Job location: Remote (1–2 days/month in London)

Job Type: Full-time | Reports to: CEO

Salary Range: £60k – £90k Basic + Commission (with equity potential for the right person)

The Role:

We’re looking for a Sales Development Lead to design and deliver a growth strategy that accelerates CEC’s next stage of expansion, across both our consultancy services and our Mi-View360™ software platform.

You’ll create and execute the go-to-market plan for Connected Packaging and Accessible Wayfinding, build high-value relationships, and help convert opportunities.

YOUR IMPACT

1.Build the Strategy:

  • Design a clear, focused and scalable sales plan for Connected Pack and Accessible Wayfinding.
  • Identify who we should target, how we reach them, and what drives conversion.

2.Drive Awareness

  • Position CEC as the global leader in Connected Packaging and Accessible Wayfinding.
  • Increase visibility of our proposition through LinkedIn, thought leadership, and key industry events.
  • Represent CEC as a speaker, connector and credible voice in the marketplace.

3.Generate Consideration

  • Unlock commercial value from new and existing partnerships.
  • Leverage high-profile industry initiatives (e.g. AI-enabled packaging) to open doors and create momentum.

4.Convert and Win

  • Collaborate with the leadership team to convert live opportunities.
  • Bring intelligence, structure and precision to every proposal to maximise conversion rates.
  • Build repeatable, insight-driven sales processes that scale.

What We’re Looking For

  • 7+ years’ experience in enterprise sales (SaaS, consultancy, or digital transformation)
  • Proven success with both outbound and inbound sales to large enterprise clients (Fortune 1000 / FTSE 350)
  • A confident storyteller who can simplify complex ideas and close senior-level deals
  • Entrepreneurial, results-driven, collaborative and fast-moving
  • Passion for accessibility, innovation and purposeful business growth

Desirable Experience

  • Knowledge of CPG/Retail industry challenges (compliance, omnichannel, sustainability)
  • Understanding of accessibility standards and assistive tech solutions
  • Familiarity with account-based sales and enterprise procurement cycles
  • Experience in high-growth, early-stage or venture-backed businesses

What We Offer

  • Competitive base salary + commission (with equity potential for the right person)
  • Quarterly/annual performance incentives and accelerators
  • 25 days’ holiday + bank holidays, pension, private healthcare
  • Remote-first culture with monthly London meet-ups
  • Clear onboarding, coaching and progression path

Why Join CEC?

Be part of the team shaping the future of Connected Packaging and Accessible Environments. You’ll work with the world’s most iconic brands, driving innovation in accessibility, compliance and AI, and play a defining role in scaling a proven, fast-growing business.

We welcome applications from candidates of all backgrounds and experiences. If you’re passionate, eager to grow, and ready to make a meaningful impact, we’d love to hear from you!

Sales Development Lead employer: CEC-HQ

At CEC, we pride ourselves on being a dynamic and innovative employer that champions accessibility and digital transformation. Our remote-first culture allows for flexibility while fostering collaboration through monthly meet-ups in London, ensuring you remain connected with your team. With competitive salaries, performance incentives, and clear pathways for professional growth, joining us means becoming part of a mission-driven company that values your contributions and empowers you to make a meaningful impact.
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Contact Detail:

CEC-HQ Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Sales Development Lead

✨Tip Number 1

Network like a pro! Get on LinkedIn and connect with folks in the industry. Join groups, participate in discussions, and don’t be shy to reach out to people at CEC. A friendly message can go a long way!

✨Tip Number 2

Show off your expertise! Create content that highlights your knowledge in Connected Packaging and Accessible Wayfinding. Whether it’s a blog post or a video, let your passion shine through and position yourself as a thought leader.

✨Tip Number 3

Prepare for interviews by knowing CEC inside out. Understand their mission, products, and recent news. This will not only impress them but also help you tailor your answers to show how you can contribute to their growth strategy.

✨Tip Number 4

Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of the CEC team. Let’s make it happen!

We think you need these skills to ace Sales Development Lead

Sales Strategy Development
Enterprise Sales Experience
SaaS Knowledge
Consultancy Skills
Digital Transformation Expertise
Outbound and Inbound Sales
Storytelling Ability
Senior-Level Deal Closing
Collaboration Skills
Understanding of Accessibility Standards
Knowledge of CPG/Retail Industry Challenges
Account-Based Sales Familiarity
Experience in High-Growth Businesses
Passion for Innovation and Purposeful Business Growth

Some tips for your application 🫡

Tailor Your CV: Make sure your CV speaks directly to the Sales Development Lead role. Highlight your experience in enterprise sales and any relevant achievements that showcase your ability to drive growth and build relationships.

Craft a Compelling Cover Letter: Use your cover letter to tell your story! Explain why you’re passionate about accessibility and innovation, and how your background aligns with CEC's mission. This is your chance to show us your personality!

Showcase Your Achievements: When detailing your experience, focus on quantifiable results. Did you increase sales by a certain percentage? Did you successfully launch a new product? Numbers speak volumes, so let them shine!

Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates from us!

How to prepare for a job interview at CEC-HQ

✨Know Your Stuff

Before the interview, dive deep into CEC's mission and products. Understand how their Connected Packaging and Accessible Wayfinding work. This will not only help you answer questions but also show your genuine interest in the role.

✨Craft Your Sales Strategy

Prepare a mock sales strategy that aligns with CEC’s goals. Think about how you would approach building relationships and converting leads. This will demonstrate your proactive mindset and ability to think strategically.

✨Showcase Your Storytelling Skills

As a Sales Development Lead, storytelling is key. Prepare examples of how you've simplified complex ideas in past roles. Practice articulating these stories clearly and confidently to highlight your communication skills.

✨Ask Insightful Questions

At the end of the interview, have a few thoughtful questions ready. Inquire about CEC's future plans or challenges in the industry. This shows you're not just interested in the job, but also in contributing to the company's growth.

Sales Development Lead
CEC-HQ
Location: Shrewsbury
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