Sales Development Lead
Sales Development Lead

Sales Development Lead

Stoke-on-Trent Full-Time 60000 - 90000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Design and execute a growth strategy for innovative packaging solutions.
  • Company: Fast-growing consultancy and SaaS company trusted by global brands.
  • Benefits: Competitive salary, commission, equity potential, and remote-first culture.
  • Why this job: Shape the future of accessibility and innovation with iconic brands.
  • Qualifications: 7+ years in enterprise sales, strong storytelling, and results-driven mindset.
  • Other info: Join a dynamic team with clear progression paths and monthly meet-ups.

The predicted salary is between 60000 - 90000 £ per year.

About CEC

CEC is a fast-growing specialist consultancy and SaaS company trusted by global businesses like Unilever, Reckitt, Lipton and McVitie’s. We help digitise products and spaces using QR, Accessible QR and AI, transforming how people interact with packaging and environments.

From scanning a QR code for trusted information, to triggering audio navigation, to unlocking verified and shoppable AI experiences, our mission is to create a world where every product and place is trusted, intelligent, and accessible to all.

Workplace Type / Job location: Remote (1–2 days/month in London)

Job Type: Full-time | Reports to: CEO

Salary Range: £60k – £90k Basic + Commission (with equity potential for the right person)

The Role:

We’re looking for a Sales Development Lead to design and deliver a growth strategy that accelerates CEC’s next stage of expansion, across both our consultancy services and our Mi-View360™ software platform.

You’ll create and execute the go-to-market plan for Connected Packaging and Accessible Wayfinding, build high-value relationships, and help convert opportunities.

YOUR IMPACT

1.Build the Strategy:

  • Design a clear, focused and scalable sales plan for Connected Pack and Accessible Wayfinding.
  • Identify who we should target, how we reach them, and what drives conversion.

2.Drive Awareness

  • Position CEC as the global leader in Connected Packaging and Accessible Wayfinding.
  • Increase visibility of our proposition through LinkedIn, thought leadership, and key industry events.
  • Represent CEC as a speaker, connector and credible voice in the marketplace.

3.Generate Consideration

  • Unlock commercial value from new and existing partnerships.
  • Leverage high-profile industry initiatives (e.g. AI-enabled packaging) to open doors and create momentum.

4.Convert and Win

  • Collaborate with the leadership team to convert live opportunities.
  • Bring intelligence, structure and precision to every proposal to maximise conversion rates.
  • Build repeatable, insight-driven sales processes that scale.

What We’re Looking For

  • 7+ years’ experience in enterprise sales (SaaS, consultancy, or digital transformation)
  • Proven success with both outbound and inbound sales to large enterprise clients (Fortune 1000 / FTSE 350)
  • A confident storyteller who can simplify complex ideas and close senior-level deals
  • Entrepreneurial, results-driven, collaborative and fast-moving
  • Passion for accessibility, innovation and purposeful business growth

Desirable Experience

  • Knowledge of CPG/Retail industry challenges (compliance, omnichannel, sustainability)
  • Understanding of accessibility standards and assistive tech solutions
  • Familiarity with account-based sales and enterprise procurement cycles
  • Experience in high-growth, early-stage or venture-backed businesses

What We Offer

  • Competitive base salary + commission (with equity potential for the right person)
  • Quarterly/annual performance incentives and accelerators
  • 25 days’ holiday + bank holidays, pension, private healthcare
  • Remote-first culture with monthly London meet-ups
  • Clear onboarding, coaching and progression path

Why Join CEC?

Be part of the team shaping the future of Connected Packaging and Accessible Environments. You’ll work with the world’s most iconic brands, driving innovation in accessibility, compliance and AI, and play a defining role in scaling a proven, fast-growing business.

We welcome applications from candidates of all backgrounds and experiences. If you’re passionate, eager to grow, and ready to make a meaningful impact, we’d love to hear from you!

Sales Development Lead employer: CEC-HQ

At CEC, we pride ourselves on being a dynamic and innovative employer that champions accessibility and digital transformation. Our remote-first culture allows for flexibility while fostering collaboration through monthly meet-ups in London, ensuring you remain connected with your team. With competitive salaries, performance incentives, and clear pathways for professional growth, joining us means becoming part of a mission-driven company that values your contributions and empowers you to make a meaningful impact.
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Contact Detail:

CEC-HQ Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Sales Development Lead

✨Tip Number 1

Network like a pro! Get out there and connect with industry folks on LinkedIn or at events. The more people you know, the better your chances of landing that Sales Development Lead role.

✨Tip Number 2

Show off your expertise! Share insights about Connected Packaging and Accessible Wayfinding on social media. This not only positions you as a thought leader but also gets you noticed by potential employers like CEC.

✨Tip Number 3

Prepare for interviews by understanding CEC’s mission and values. Tailor your pitch to show how your experience aligns with their goals in digitising products and enhancing accessibility.

✨Tip Number 4

Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the team.

We think you need these skills to ace Sales Development Lead

Sales Strategy Development
Enterprise Sales Experience
SaaS Knowledge
Consultancy Skills
Digital Transformation Expertise
Outbound and Inbound Sales
Relationship Building
Storytelling
Proposal Development
Insight-Driven Sales Processes
Knowledge of CPG/Retail Industry
Understanding of Accessibility Standards
Account-Based Sales
Collaboration Skills
Entrepreneurial Mindset

Some tips for your application 🫡

Tailor Your CV: Make sure your CV speaks directly to the Sales Development Lead role. Highlight your experience in enterprise sales, especially in SaaS or consultancy, and showcase any relevant achievements that align with our mission at CEC.

Craft a Compelling Cover Letter: Your cover letter is your chance to tell us why you're the perfect fit for this role. Share your passion for accessibility and innovation, and don’t forget to mention how you can help us drive growth in Connected Packaging and Accessible Wayfinding.

Showcase Your Storytelling Skills: As a confident storyteller, use your application to simplify complex ideas. We want to see how you can communicate effectively, so include examples of how you've closed senior-level deals or built high-value relationships in the past.

Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you’re considered for the role. Plus, it’s super easy!

How to prepare for a job interview at CEC-HQ

✨Know Your Stuff

Before the interview, dive deep into CEC's mission and products. Understand how their Connected Packaging and Accessible Wayfinding work, and think about how your experience aligns with their goals. This will help you speak confidently about how you can contribute to their growth strategy.

✨Showcase Your Storytelling Skills

As a Sales Development Lead, you'll need to simplify complex ideas. Prepare examples from your past where you've successfully communicated intricate concepts to clients. Practising these stories will not only make you sound more credible but also demonstrate your ability to connect with potential customers.

✨Prepare for Scenario Questions

Expect questions that ask how you'd handle specific sales situations or challenges in the industry. Think about your approach to building relationships and converting leads. Having structured responses ready will show that you're results-driven and can think on your feet.

✨Engage with Their Vision

CEC is all about innovation and accessibility. During the interview, express your passion for these areas and share any relevant experiences. Discussing your enthusiasm for purposeful business growth will resonate well with the interviewers and highlight your fit for the role.

Sales Development Lead
CEC-HQ
Location: Stoke-on-Trent
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