Software Sales Associate
Software Sales Associate

Software Sales Associate

City of London Full-Time 30000 - 42000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Support and manage key software accounts, ensuring customer satisfaction and operational efficiency.
  • Company: Join CDW, a leading tech solutions provider with a collaborative culture.
  • Benefits: Full-time role with opportunities for personal development and career growth.
  • Why this job: Make a real impact by helping customers optimise their software solutions.
  • Qualifications: Experience in software sales and strong communication skills required.
  • Other info: Dynamic environment with a focus on teamwork and professional development.

The predicted salary is between 30000 - 42000 £ per year.

Join to apply for the Software Sales Associate role at CDW UK

At CDW, we make it happen, together. Trust, connection, and commitment are at the heart of how we work together to deliver for our customers. It’s why we’re coworkers, not just employees. Coworkers who genuinely believe in supporting our customers and one another. We collectively forge our path forward with a level of commitment that speaks to who we are and where we’re headed. We’re proud to share our story and Make Amazing Happen at CDW.

Job Summary

A detail-oriented and customer-focused Software Sales Associate to support and manage the day-to-day servicing of our key strategic software accounts. This role plays a critical part in ensuring the success, satisfaction and retention of our customers by driving optimisation, consolidation, operational efficiencies and effective renewals management.

As a key liaison between our clients, sales teams and software vendors, the Software Sales Associate ensures seamless onboarding, and identifies opportunities for optimisation and growth. Your work will directly contribute to customer satisfaction, renewal rates and the overall success of long-term client partnerships.

What you will do

  • Own day-to-day service delivery and support for assigned strategic accounts, ensuring contractual commitments are met and value exceeds SLAs
  • Guide new customers through onboarding, ensuring successful setup and integration of software solutions, and establishing clear expectations and goals.
  • Act as the voice of the customer internally by tracking and communicating needs, pain points, and feedback to internal teams.
  • Monitor usage patterns and proactively identify gaps or opportunities to increase engagement and product utilisation.
  • Triage and resolve licensing queries in collaboration with vendor teams, ensuring timely and effective solutions.
  • Support renewal strategies by ensuring ongoing client satisfaction, value realisation, and relationship management.

What we expect of you

  • Previous software licensing sales experience working with large accounts, reseller, distribution or vendor role.
  • Hold latest software sales and licensing accreditations or achieve within 3 months for Citrix, VMware, or RedHat.
  • Additional vendor accreditation as required by business.
  • Experience of vendor audit reviews and Install Base Reports.
  • Strong working knowledge of the following vendors: Citrix, VMware, Adobe, Red Hat and Mimecast.
  • Skilled in presenting licensing models and agreement structures to clients.
  • Experience with Microsoft Office (intermediate/advanced Excel knowledge an advantage).
  • Understanding of RFP and Tender processes and experience with providing a response.
  • Understanding of Tail-End requirements of clients and delivering cost savings/cost avoidance.
  • Desire to retain the highest levels of accreditation in the area of specialist focus.
  • Highly ambitious, credible, motivated, and accountable individual with an appreciation for building meaningful and lasting relationships.
  • Detail-oriented with strong time management skills combined with the capacity to lead and work on multiple initiatives, as well as dynamically prioritise and pivot based on changing business needs.
  • Outstanding communications skills, with the ability to clearly and concisely present concepts and recommendations in verbal, written, and presentation formats to customers, senior leaders, and cross-functional audiences.
  • High levels of industry-related knowledge with an insatiable thirst for new information relevant to the market.
  • Prepared for occasional travel between CDW UK & International offices as the role requires whilst maintaining a suitable home life balance.
  • Ability to allocate time to undertake personal development activities such as attending training, achieving certifications, and focusing on soft-skill development – always seeking to personally develop as an individual.

We make technology work so people can do great things.

CDW is a leading multi-brand provider of information technology solutions to business, government, education and healthcare customers in the United States, the United Kingdom and Canada. A Fortune 500 company and member of the S&P 500 Index, CDW helps its customers to navigate an increasingly complex IT market and maximize return on their technology investments. Together, we unite. Together, we win. Together, we thrive.

CDW is an equal opportunity employer. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status or any other basis prohibited by state and local law.

Seniority level

  • Entry level

Employment type

  • Full-time

Job function

  • Sales and Business Development
  • Industries
  • IT Services and IT Consulting

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Software Sales Associate employer: CDW UK

At CDW UK, we pride ourselves on fostering a collaborative and supportive work environment where every Software Sales Associate is empowered to make a meaningful impact. Our commitment to employee growth is evident through ongoing training opportunities and a culture that values trust and connection among coworkers. With a focus on customer satisfaction and operational excellence, you will thrive in a role that not only enhances your career but also contributes to the success of our clients and the company as a whole.
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Contact Detail:

CDW UK Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Software Sales Associate

✨Tip Number 1

Network like a pro! Reach out to current employees at CDW or in the software sales industry on LinkedIn. A friendly chat can give you insider info and maybe even a referral, which can really boost your chances.

✨Tip Number 2

Prepare for the interview by practising common questions related to software sales. Think about how your past experiences align with the role and be ready to share specific examples that showcase your skills and achievements.

✨Tip Number 3

Show your passion for technology and customer service during interviews. Talk about how you’ve helped clients in the past and how you can bring that same energy to CDW. They want to see that you genuinely care about making amazing things happen!

✨Tip Number 4

Don’t forget to follow up after your interview! A quick thank-you email can leave a lasting impression and shows your enthusiasm for the role. Plus, it’s a great chance to reiterate why you’re the perfect fit for the Software Sales Associate position.

We think you need these skills to ace Software Sales Associate

Customer Focus
Software Licensing Sales Experience
Onboarding and Integration
Communication Skills
Vendor Management
Renewal Strategies
Time Management
Presentation Skills
Microsoft Office (Excel)
Understanding of RFP and Tender Processes
Relationship Management
Analytical Skills
Detail-Oriented
Adaptability

Some tips for your application 🫡

Show Your Passion for Software Sales: When writing your application, let your enthusiasm for software sales shine through. We want to see that you’re not just looking for a job, but that you genuinely care about helping customers and driving their success.

Tailor Your CV and Cover Letter: Make sure to customise your CV and cover letter for the Software Sales Associate role. Highlight relevant experience, especially with software licensing and customer management, so we can see how you fit into our team.

Be Clear and Concise: In your written application, clarity is key. Use straightforward language and get straight to the point. We appreciate well-structured applications that make it easy for us to understand your qualifications and motivations.

Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team!

How to prepare for a job interview at CDW UK

✨Know Your Software

Make sure you brush up on the software solutions relevant to the role, especially those from Citrix, VMware, and Red Hat. Being able to discuss their features and benefits confidently will show your commitment and understanding of the products you'll be selling.

✨Customer-Centric Mindset

Prepare examples that demonstrate your ability to put customers first. Think about times when you've successfully managed client relationships or resolved issues. This will highlight your alignment with CDW's values of trust and connection.

✨Showcase Your Communication Skills

Practice articulating complex concepts in a clear and concise manner. You might be asked to present a licensing model or explain a software solution, so being able to communicate effectively is key. Consider doing mock interviews to refine your delivery.

✨Demonstrate Your Ambition

CDW values motivated individuals who are eager to learn and grow. Be ready to discuss your personal development goals and how you plan to achieve relevant certifications. This shows you're not just looking for a job, but a career path.

Software Sales Associate
CDW UK

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