At a Glance
- Tasks: Plan and create impactful email marketing campaigns to engage diverse audiences.
- Company: Join a global non-profit leading the way in environmental transparency.
- Benefits: Enjoy 30 days holiday, flexible working, and a generous pension scheme.
- Other info: Be part of a dynamic team committed to balancing people, planet, and profit.
- Why this job: Make a real difference by driving sustainable growth through effective communication.
- Qualifications: Experience in B2B email marketing and strong data analysis skills required.
The predicted salary is between 32157 - 40197 £ per year.
CDP is a global non-profit that runs the world’s only independent environmental disclosure system.
As the founder of environmental reporting, we believe in transparency and the power of data to drive change.
Partnering with leaders in enterprise, capital, policy and science, we surface the information needed to enable Earth-positive decisions.
We helped more than 24,800 companies and almost 1,000 cities, states and regions disclose their environmental impacts in 2024.
Financial institutions with more than a quarter of the world’s institutional assets use CDP data to help inform investment and lending decisions.
Our team is truly global, united by our shared desire to build a world where people, planet and profit are balanced. Visit cdp. net or follow us @CDP to find out more.
About the Team
The Marketing & Communications function’s purpose is to Protect & Enhance CDP’s Brand, Connecting People to the Purpose through Storytelling, to Drive Sustainable Growth.
The Marketing team is responsible for building and stewarding CDP’s brand, developing and delivering campaigns that generate leads and drive audience action to meet organisational objectives, and maintaining high-performance engagement across digital channels.
About this Role
The Senior CRM Marketing Officer is responsible for planning, creating and sending emails to our diverse audience base, driving critical action and engagement.
What you will do
- Build, implement and evaluate email marketing activity in response to internal briefs and campaign requirements using relevant systems, including D365.
- Ensure that email copy is accurate, on-brand, effective and salient for its audience, through a combination of writing from scratch, providing support and guidance to other teams, proofreading and copy-editing.
Ensure adherence with tone of voice and brand guidelines.
- Work with teams internally to ensure information in emails is accurate, up to date and received by the most salient audience.
- Work with other teams to ensure the relevant stakeholders are aware of external comms.
- Build and maintain subject matter expertise on D365 Marketing and CDP’s use of it. Train others to use D365 to set up and send emails.
- Develop understanding of CDP’s audiences, their requirements and what resonates with them.
- Develop understanding of CDP’s CRM data architecture.
- Maintain awareness of email calendar and other external comms.
- Create and use complex segments and customer journeys in D365 based on best practice and requirements.
- Work with colleagues across Marketing to identify, implement and evaluate opportunities to run A/B tests.
- Evaluate the performance of email marketing activity, recommend and implement improvements.
- Work with the team to suggest improvements to processes and approaches.
Actively contribute to an effective and engaged team, clear on its purpose and contribution, by:
- Ensuring you know what is expected of you, through regular 1:1’s, having clear objectives in place, and participating in open and honest performance and development conversations
- Ensuring a respectful and inclusive workplace, where team members communicate openly, share knowledge so it can be used, and respect difference.
- Living the CDP Values and demonstrating the behaviours appropriate to your position.
Internal stakeholders include colleagues across Marketing & Communications, particularly the Campaigns Managers.
We're looking for
- Experience of delivering complex B2B email marketing campaigns within a global organization that communicates in multiple languages.
- Experience of using CRM systems independently.
- Ability to problem solve and troubleshoot issues within CRM
- Excellent data analysis skills.
- Strong written communication skills.
- Excellent interpersonal and presentation skills, with the ability to build strong internal relationships and communicate findings clearly.
- Ability to work as part of a busy team with multiple stakeholders and adapt to changing requirements
- Excellent attention to detail.
Salary and benefits : The salary banding for this role is £32,157 - £40,197/year, 30 days’ holiday plus bank holidays, generous non-contributory pension provision, Employee Assistance Programme, life assurance, training and development, flexible working opportunities and other benefits.
Final offer amount depends on multiple factors such as candidates experience and expertise, geographic location, total compensation, and market data.
This is a permanent role based at CDP’s London office.
Interested applicants must be eligible to work legally in the UK and live within a commutable distance of the London office and be comfortable with 2 days in the office per week.
We cannot sponsor this role.
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Senior CRM Marketing Officer employer: cdpworldwide
At cdpworldwide, we pride ourselves on being an excellent employer that fosters a collaborative and innovative work culture in the heart of London. Our commitment to sustainability not only drives our mission but also provides employees with meaningful opportunities for growth and development, alongside competitive benefits and a supportive environment that values each team member's contributions.
StudySmarter Expert Advice🤫
We think this is how you could land Senior CRM Marketing Officer
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for cdpworldwide and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like cdpworldwide are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with cdpworldwide on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at cdpworldwide. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior CRM Marketing Officer
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit cdpworldwide. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of cdpworldwide:Show us that you’ve done your homework! In your application, briefly mention what you admire about cdpworldwide’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at cdpworldwide
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at cdpworldwide will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At cdpworldwide, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
