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- Tasks: Lead integrated marketing campaigns and develop product messaging to drive customer engagement.
- Company: Join a global non-profit dedicated to environmental transparency and positive change.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Why this job: Make a real impact on the planet while advancing your marketing career.
- Qualifications: Experience in product marketing and campaign management is essential.
- Other info: Collaborative team environment with a focus on sustainability and innovation.
The predicted salary is between 36000 - 60000 £ per year.
About CDP: CDP is a global non-profit that runs the world’s only independent environmental disclosure system. As the founder of environmental reporting, we believe in transparency and the power of data to drive change. Partnering with leaders in enterprise, capital, policy and science, we surface the information needed to enable Earth-positive decisions. We helped more than 24,800 companies and almost 1,000 cities, states and regions disclose their environmental impacts in 2024. Financial institutions with more than a quarter of the world’s institutional assets use CDP data to help inform investment and lending decisions. Our team is truly global, united by our shared desire to build a world where people, planet and profit are balanced.
About the Team: The Marketing team is responsible for building and stewarding CDP’s brand, developing and delivering campaigns that generate leads and drive audience action to meet organizational objectives, and maintaining high-performance engagement across digital channels.
About this role: You will be responsible for leading CDP’s campaign management team, overseeing end-to-end design, implementation and evaluation of integrated marketing campaigns that meet CDP’s objectives and drive customers through the marketing funnel.
What you will do:
- Develop product value proposition and messaging frameworks, working closely with Sales colleagues to articulate product portfolio positioning.
- Build and maintain a complete and up-to-date suite of sales enablement materials for all products.
- Own the global strategy for all product marketing, working with Market Activation teams to enable effective and localized regional activation.
- Oversee strategy, planning and delivery for all of CDP’s campaigns, in line with organizational and functional objectives.
- Support Campaign Managers to effectively matrix-manage multi-disciplinary project teams in which individuals are enabled to effectively contribute their skills and expertise.
- Implement a cross-functional planning process that ensures business objectives – and opportunities for Marketing activity to support their delivery - are understood, allowing Campaign Managers to develop effective insight- and data-led campaigns accordingly.
- Iterate, and ensure consistent application of, a ‘CDP approach’ to campaign management, with core templates for planning, project management – including governance – and evaluation, as well as a holistic planning grid to provide organization-wide visibility of plans.
- Be the subject matter expert for product marketing and strategic campaign planning, delivering guidance, support and training to colleagues across Marketing.
Associate Director, Product Marketing and Campaigns employer: CDP
Contact Detail:
CDP Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Associate Director, Product Marketing and Campaigns
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your work and achievements. It’s a great way to stand out and give potential employers a taste of what you can do.
✨Tip Number 3
Prepare for interviews by researching the company and its values. Tailor your answers to show how you align with their mission, especially around sustainability and data-driven decisions.
✨Tip Number 4
Don’t forget to apply through our website! We love seeing applications directly from candidates who are passionate about making a difference in the world.
We think you need these skills to ace Associate Director, Product Marketing and Campaigns
Some tips for your application 🫡
Show Your Passion for the Environment: When writing your application, let your enthusiasm for environmental issues shine through. We want to see how your values align with CDP's mission of transparency and driving change. Share any relevant experiences that highlight your commitment to sustainability!
Tailor Your Application: Make sure to customise your CV and cover letter for the Associate Director role. Highlight your experience in product marketing and campaign management, and how it relates to our goals at CDP. We love seeing candidates who take the time to connect their skills with what we do!
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so avoid jargon and focus on your key achievements and skills. This will help us quickly understand why you’d be a great fit for our team!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re serious about joining our mission at CDP!
How to prepare for a job interview at CDP
✨Know Your Stuff
Before the interview, dive deep into CDP's mission and values. Understand their environmental impact initiatives and how they use data to drive change. This will not only show your genuine interest but also help you align your answers with their goals.
✨Showcase Your Campaign Skills
Be ready to discuss specific campaigns you've led in the past. Highlight your role in developing strategies, managing teams, and achieving measurable results. Use examples that demonstrate your ability to drive audience action and meet organisational objectives.
✨Prepare for Collaboration Questions
Since this role involves working closely with various teams, expect questions about collaboration. Think of instances where you've successfully worked cross-functionally, and be prepared to explain how you facilitated communication and project management among diverse groups.
✨Ask Insightful Questions
At the end of the interview, have a few thoughtful questions ready. Inquire about CDP's future campaigns or how they measure the success of their marketing efforts. This shows you're not just interested in the role, but also in contributing to their long-term vision.
