Associate Director, Product Marketing and Campaigns

CDP is a global non-profit that runs the world’s only independent environmental disclosure system. As the founder of environmental reporting, we believe in transparency and the power of data to drive change. Partnering with leaders in enterprise, capital, policy and science, we surface the information needed to enable Earth-positive decisions. We helped more than 24,800 companies and almost 1,000 cities, states and regions disclose their environmental impacts in 2024. Financial institutions with more than a quarter of the world’s institutional assets use CDP data to help inform investment and lending decisions.

The Marketing team is responsible for building and stewarding CDP’s brand, developing and delivering campaigns that generate leads and drive audience action to meet organizational objectives, and maintaining high-performance engagement across digital channels.

You will be responsible for leading CDP’s campaign management team, overseeing end-to-end design, implementation and evaluation of integrated marketing campaigns that meet CDP’s objectives and drive customers through the marketing funnel.

What you will do:

• Develop product value proposition and messaging frameworks, working closely with Sales colleagues to articulate product portfolio positioning.
• Build and maintain a complete and up-to-date suite of sales enablement materials for all products.
• Own the global strategy for all product marketing, working with Market Activation teams to enable effective and localized regional activation.
• Oversee strategy, planning and delivery for all of CDP’s campaigns, in line with organizational and functional objectives.
• Support Campaign Managers to effectively matrix-manage multi-disciplinary project teams in which individuals are enabled to effectively contribute their skills and expertise.
• Implement a cross-functional planning process that ensures business objectives – and opportunities for Marketing activity to support their delivery - are understood, allowing Campaign Managers to develop effective insight- and data-led campaigns accordingly.
• Iterate, and ensure consistent application of, a ‘CDP approach’ to campaign management, with core templates for planning, project management – including governance – and evaluation, as well as a holistic planning grid to provide organization-wide visibility of plans.
• Be the subject matter expert for product marketing and strategic campaign planning, delivering guidance, support and training to colleagues across M&C, including regional teams.
• Build and maintain personas for key audiences and embed their use to inform all M&C planning and activity.
• Oversee market research and insight plans to ensure CDP continually develops its understanding of our audiences, their motivations and barriers.
• Management of the campaign team as well as strong continued engagement with regional activation teams to ensure we present cohesively across global markets while also tailoring activity locally.
• Manage an effective and engaged team, clear on its purpose and contribution.

We’re looking for:

• A strategic marketer, with CIM qualification or similar, experienced in creating and executing integrated, high impact, global marketing campaigns.
• Expertise across digital and offline channels, with an expert understanding of their respective roles and benefits in reaching audience groups.
• Experience of developing effective product marketing strategies and materials for B2B product portfolios.
• Lateral thinker with the ability to align campaign strategy with CDP and M&C objectives across all areas of our work.
• Experience of creating and embedding new processes and ways of working.
• Excellent influencing skills and the ability to take colleagues with us as we change our approach to reaching CDP audiences.
• Creative, with the ability to motivate teams to develop ambitious, innovative plans that achieve objectives.
• Understanding of project management principles and able to support campaign managers to matrix-manage campaign teams globally.
• Experience of managing agencies to deliver high quality results and overseeing qual & quant research, ensuring the application of findings in campaign strategy.

Salary and benefits:

The salary banding for this role is £53,629 - £67,036 / year, 30 days’ holiday plus bank holidays, generous non-contributory pension provision, Employee Assistance Programme, life assurance, training and development, flexible working opportunities and other benefits. Final offer amount depends on multiple factors such as candidates experience and expertise, geographic location, total compensation, and market data. This is a permanent role based at CDP’s London office. Interested applicants must be eligible to work legally in the UK and live within a commutable distance of the London office and be comfortable with 2 days in the office per week.

How to apply:

Please upload your CV in the application form. Applications will be reviewed on a rolling basis so early applications are encouraged.