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For Companies At a Glance
- Tasks: Drive product success through market research, product launches, and strategic planning.
- Company: Join a growing UK-based NGS company focused on innovative solutions in research and clinical markets.
- Benefits: Enjoy collaborative work culture, potential for remote work, and opportunities for professional growth.
- Why this job: Be part of a dynamic team shaping the future of NGS products with real-world impact.
- Qualifications: Ideal candidates should have experience in product management and a passion for market trends.
- Other info: Travel may be required up to 20% of the time.
The predicted salary is between 28800 - 48000 £ per year.
CDC Global Solutions are delighted to partner with a growing UK-Based NGS company who are expanding their marketing team.
Overall Team/Department Purpose
The marketing team plays a pivotal role in driving the company's growth by strategically positioning and promoting our innovative FISH and NGS products across research, clinical, and pharma markets. We are dedicated to understanding customer needs, crafting compelling messaging, and executing impactful campaigns to maximize product adoption and market penetration.
Overall Role Purpose
As a Product Manager for NGS, your primary responsibility is to drive the success of our product portfolio. You will join our NGS Product Management team who are entrusted with overseeing the entire lifecycle of our NGS products, from conception through to launch and ongoing optimization. Your role involves understanding market trends, customer needs, and competitive landscapes to develop and execute strategic product plans. Collaborating closely with cross-functional teams including R&D, marketing, sales, and operations, you will work alongside our existing team of Product Managers to translate market insights into actionable product requirements, ensuring our offerings meet and exceed customer expectations.
Summary of Main Activities/ Key Responsibilities
- Conduct comprehensive market research and analysis to gather the voice of the customer, identifying key needs, pain points, and market trends.
- Collaborate with cross-functional teams to drive new product development (NPD) ideation, ensuring alignment with company goals and customer requirements.
- Develop robust business cases for new product initiatives, including market opportunity assessment, financial projections, and risk analysis.
- Lead the product launch process, coordinating activities across marketing, sales, operations, and support functions to ensure a successful market introduction.
- Develop and execute strategic plans for product commercialisation, including pricing strategies, distribution channels, and promotional tactics.
- Oversee the development of global marketing campaigns to effectively position and promote products in target markets.
- Define product positioning, messaging, and value propositions based on customer insights and competitive analysis.
- Collaborate with sales teams to develop sales enablement tools, training materials, and collateral to support product selling efforts.
- Monitor product performance and customer feedback post-launch, iterating on strategies and tactics to optimise product success.
- Act as a subject matter expert for the product portfolio, providing guidance and support to internal teams and external stakeholders.
Projects/Processes
Ownership of all elements of the product management process for assigned portfolio; shared ownership of competitor and technology databases and ownership of own annual portfolio review and discontinuation process.
Travel Requirement - up to 20% of time.
Product Marketing Manager employer: CDC Global Solutions
Contact Detail:
CDC Global Solutions Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Manager
✨Tip Number 1
Familiarise yourself with the latest trends in NGS and FISH technologies. Understanding the current landscape will not only help you during interviews but also demonstrate your genuine interest in the role and the company.
✨Tip Number 2
Network with professionals in the NGS and product marketing fields. Attend industry events, webinars, or local meetups to connect with potential colleagues and gain insights into the company culture and expectations.
✨Tip Number 3
Prepare to discuss specific examples of successful product launches or marketing campaigns you've been involved in. Highlighting your hands-on experience will showcase your capability to drive product success in a similar role.
✨Tip Number 4
Research CDC Global Solutions thoroughly. Understand their product portfolio, recent news, and market positioning. Tailoring your conversation around their specific needs will set you apart from other candidates.
We think you need these skills to ace Product Marketing Manager
Some tips for your application 🫡
Understand the Role: Before applying, make sure to thoroughly understand the responsibilities and requirements of the Product Marketing Manager position. Tailor your application to highlight relevant experiences that align with the job description.
Craft a Compelling CV: Your CV should clearly showcase your experience in product management, market research, and cross-functional collaboration. Use specific examples to demonstrate how you've successfully driven product initiatives in the past.
Write a Tailored Cover Letter: In your cover letter, express your passion for the NGS industry and how your skills can contribute to the company's growth. Mention specific projects or achievements that relate to the key responsibilities outlined in the job description.
Highlight Relevant Skills: Make sure to emphasise skills such as market analysis, strategic planning, and product launch experience. These are crucial for the role and should be evident in both your CV and cover letter.
How to prepare for a job interview at CDC Global Solutions
✨Understand the Product Lifecycle
Familiarise yourself with the entire lifecycle of NGS products, from conception to launch. Be prepared to discuss how you would approach each stage and what strategies you would implement to ensure success.
✨Market Research is Key
Demonstrate your ability to conduct comprehensive market research. Bring examples of how you've previously identified customer needs and market trends, and be ready to explain how this information can influence product development.
✨Collaboration is Crucial
Highlight your experience working with cross-functional teams. Discuss specific instances where collaboration led to successful product launches or marketing campaigns, showcasing your ability to align different departments towards a common goal.
✨Be a Subject Matter Expert
Showcase your knowledge of the NGS market and its competitive landscape. Prepare to answer questions about current trends and challenges in the industry, and how you can leverage this knowledge to drive product success.
