Product Marketing Manager

CDC Global Solutions are delighted to partner with a growing UK-Based NGS company who are expanding their marketing team.

Role requirements;

Overall Team/Department Purpose

The marketing team plays a pivotal role in driving the company\’s growth by strategically positioning and promoting our innovative FISH and NGS products across research, clinical, and pharma markets. We are dedicated to understanding customer needs, crafting compelling messaging, and executing impactful campaigns to maximize product adoption and market penetration.

Overall Role Purpose

As a Product Manager for NGS, your primary responsibility is to drive the success of our product portfolio. You will join our NGS Product Management team who are entrusted with overseeing the entire lifecycle of our NGS products, from conception through to launch and ongoing optimization. Your role involves understanding market trends, customer needs, and competitive landscapes to develop and execute strategic product plans. Collaborating closely with cross-functional teams including R&D, marketing, sales, and operations, you will work alongside our existing team of Product Managers to translate market insights into actionable product requirements, ensuring our offerings meet and exceed customer expectations.

Summary of Main Activities/ Key Responsibilities

• Conduct comprehensive market research and analysis to gather the voice of the customer, identifying key needs, pain points, and market trends.
• Collaborate with cross-functional teams to drive new product development (NPD) ideation, ensuring alignment with company goals and customer requirements.
• Develop robust business cases for new product initiatives, including market opportunity assessment, financial projections, and risk analysis.
• Lead the product launch process, coordinating activities across marketing, sales, operations, and support functions to ensure a successful market introduction.
• Develop and execute strategic plans for product commercialisation, including pricing strategies, distribution channels, and promotional tactics.
• Oversee the development of global marketing campaigns to effectively position and promote products in target markets.
• Define product positioning, messaging, and value propositions based on customer insights and competitive analysis.
• Collaborate with sales teams to develop sales enablement tools, training materials, and collateral to support product selling efforts.
• Monitor product performance and customer feedback post-launch, iterating on strategies and tactics to optimise product success.
• Act as a subject matter expert for the product portfolio, providing guidance and support to internal teams and external stakeholders.

Projects/Processes

Ownership of all elements of the product management process for assigned portfolio; shared ownership of competitor and technology databases and ownership of own annual portfolio review and discontinuation process.

+ Travel Requirement – up to 20% of time.