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For Companies At a Glance
- Tasks: Drive product success through market research, strategy development, and cross-team collaboration.
- Company: Join a dynamic UK-based NGS company focused on innovative solutions in research and clinical markets.
- Benefits: Enjoy opportunities for professional growth, collaborative culture, and potential remote work options.
- Why this job: Be part of a team that shapes the future of NGS products and makes a real impact.
- Qualifications: Ideal candidates should have experience in product management, marketing, or related fields.
- Other info: Expect occasional travel (up to 20%) to enhance your industry insights.
The predicted salary is between 36000 - 60000 £ per year.
CDC Global Solutions are delighted to partner with a growing UK-Based NGS company who are expanding their marketing team.
Overall Team/Department Purpose
The marketing team plays a pivotal role in driving the company's growth by strategically positioning and promoting our innovative FISH and NGS products across research, clinical, and pharma markets. We are dedicated to understanding customer needs, crafting compelling messaging, and executing impactful campaigns to maximize product adoption and market penetration.
Overall Role Purpose
As a Product Manager for NGS, your primary responsibility is to drive the success of our product portfolio. You will join our NGS Product Management team who are entrusted with overseeing the entire lifecycle of our NGS products, from conception through to launch and ongoing optimization. Your role involves understanding market trends, customer needs, and competitive landscapes to develop and execute strategic product plans. Collaborating closely with cross-functional teams including R&D, marketing, sales, and operations, you will work alongside our existing team of Product Managers to translate market insights into actionable product requirements, ensuring our offerings meet and exceed customer expectations.
Summary of Main Activities/ Key Responsibilities
- Conduct comprehensive market research and analysis to gather the voice of the customer, identifying key needs, pain points, and market trends.
- Collaborate with cross-functional teams to drive new product development (NPD) ideation, ensuring alignment with company goals and customer requirements.
- Develop robust business cases for new product initiatives, including market opportunity assessment, financial projections, and risk analysis.
- Lead the product launch process, coordinating activities across marketing, sales, operations, and support functions to ensure a successful market introduction.
- Develop and execute strategic plans for product commercialisation, including pricing strategies, distribution channels, and promotional tactics.
- Oversee the development of global marketing campaigns to effectively position and promote products in target markets.
- Define product positioning, messaging, and value propositions based on customer insights and competitive analysis.
- Collaborate with sales teams to develop sales enablement tools, training materials, and collateral to support product selling efforts.
- Monitor product performance and customer feedback post-launch, iterating on strategies and tactics to optimise product success.
- Act as a subject matter expert for the product portfolio, providing guidance and support to internal teams and external stakeholders.
Projects/Processes
Ownership of all elements of the product management process for assigned portfolio; shared ownership of competitor and technology databases and ownership of own annual portfolio review and discontinuation process.
Travel Requirement - up to 20% of time.
Product Marketing Manager employer: CDC Global Solutions
Contact Detail:
CDC Global Solutions Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Manager
✨Tip Number 1
Familiarise yourself with the latest trends in NGS and FISH technologies. Understanding the current landscape will not only help you in interviews but also demonstrate your genuine interest in the field.
✨Tip Number 2
Network with professionals in the NGS and product marketing sectors. Attend relevant industry events or webinars to connect with potential colleagues and learn more about the company culture at StudySmarter.
✨Tip Number 3
Prepare to discuss specific examples of successful product launches you've been involved in. Highlight your role in market research, cross-functional collaboration, and how you addressed customer needs.
✨Tip Number 4
Stay updated on competitor products and strategies. Being able to articulate how you would position StudySmarter's offerings against competitors can set you apart during discussions.
We think you need these skills to ace Product Marketing Manager
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Product Marketing Manager position. Tailor your application to highlight relevant experience in market research, product management, and cross-functional collaboration.
Craft a Compelling CV: Your CV should clearly showcase your experience in product marketing, particularly in NGS or related fields. Use quantifiable achievements to demonstrate your impact in previous roles, such as successful product launches or market penetration strategies.
Write a Tailored Cover Letter: In your cover letter, express your passion for the role and the company. Highlight specific experiences that align with the job description, such as conducting market analysis or developing strategic product plans. Make it personal and engaging to stand out.
Proofread and Edit: Before submitting your application, thoroughly proofread your documents. Check for spelling and grammatical errors, and ensure that your formatting is consistent. A polished application reflects your attention to detail and professionalism.
How to prepare for a job interview at CDC Global Solutions
✨Understand the Product Lifecycle
Familiarise yourself with the entire lifecycle of NGS products, from conception to launch. Be prepared to discuss how you would approach each stage and what strategies you would implement to ensure success.
✨Market Research is Key
Showcase your ability to conduct comprehensive market research. Bring examples of how you've previously identified customer needs and market trends, and be ready to explain how this information can drive product development.
✨Collaboration is Crucial
Emphasise your experience working with cross-functional teams. Discuss specific instances where collaboration led to successful product launches or marketing campaigns, highlighting your role in these processes.
✨Be a Subject Matter Expert
Demonstrate your knowledge of the NGS market and its competitive landscape. Prepare to discuss current trends and challenges, and how you would position the company's products to stand out in the market.
