At a Glance
- Tasks: Build and optimise the marketing engine for an AI-native legal firm.
- Company: Join a pioneering AI-native law firm transforming legal services.
- Benefits: Competitive salary, equity package, and annual offsite in Mallorca.
- Other info: High-trust culture with autonomy and direct access to founders.
- Why this job: Shape the future of legal services with innovative marketing strategies.
- Qualifications: 3+ years in B2B growth marketing and hands-on experience with web tools.
The predicted salary is between 50000 - 70000 £ per year.
About Our Client
Our client is an AI-native law firm redefining how legal services are delivered to real estate private equity firms, investment funds, financial institutions, and corporates. By combining senior legal expertise with intelligent systems, they enable routine work to happen faster while ensuring critical decisions receive the judgment they deserve. Backed by leading Tier 1 investors, the company is at an exciting early stage with a product already used daily on real client matters—creating a powerful feedback loop between technology and legal practice.
Location: London, United Kingdom (Hybrid)
Employment Type: Full-time
Level: Mid-Senior Level
Compensation: Competitive salary + meaningful equity
Travel: London office every 5-6 weeks for collaboration
The Opportunity
This is the company's first dedicated marketing hire. You will own how the firm gets discovered, how visitors become customers, and how growth becomes repeatable. Reporting directly to founders and the GTM Lead, you'll build the marketing engine from the ground up. This is a hands-on builder role. You'll write copy, launch campaigns, optimize conversion, analyze performance, and ship experiments quickly.
What You'll Do
- Website & Conversion Optimization
- Own the website end-to-end: messaging, structure, SEO, performance, and conversion
- Run CRO experiments across landing pages, pricing, CTAs, and user journeys
- Improve activation and lead conversion metrics
- Demand Generation
- Build scalable acquisition channels including: SEO & content marketing, LinkedIn and Google Ads, Partnerships, Lifecycle email campaigns
- Analytics & Attribution
- Own marketing analytics and attribution
- Monitor funnel performance and optimize growth metrics
- Use data to drive decision-making and experimentation
- GTM & Positioning
- Partner closely with founders and GTM leadership
- Develop messaging that resonates with sophisticated buyers in legal and financial services
- Create content that drives trust and pipeline
Requirements
- 3+ years of experience in B2B growth or product marketing
- Experience at Seed to Series B startups
- Proven track record improving website conversion or paid acquisition performance
- Hands-on experience with Webflow, Framer, or Next.js, GA4 or PostHog, HubSpot, Ahrefs or Semrush
- Basic SQL knowledge is a plus
- Excellent written communication skills
- Ability to operate autonomously in a fast-paced environment
Ideal Candidate
- AI-native and actively uses frontier AI tools in daily work
- Has built side projects, written content, or launched initiatives independently
- Demonstrates strong product thinking and customer empathy
- Thrives in ambiguity and enjoys rapid experimentation
- Combines strategic thinking with hands-on execution
Nice to Have
- Experience in LegalTech, FinTech, or professional services
- Experience marketing to sophisticated B2B buyers
- Technical familiarity with AI APIs or automation workflows
What We Offer
- Competitive salary
- Meaningful equity package
- Direct access to founders and GTM leadership
- Full ownership across website, channels, content, and lifecycle
- Annual offsite in Mallorca
- High-trust, high-autonomy culture
- Opportunity to shape the future of AI-native legal services
At our client, speed beats perfection, ownership beats hierarchy, and AI is not a feature—it's how work gets done. If you're excited to build the growth engine of an AI-native company from day one, we'd love to hear from you…
Mid-Senior Growth Marketer – AI-Native LegalTech employer: C&D Talent Advisory
Our client is an exceptional employer, offering a dynamic and high-autonomy work culture that empowers employees to take ownership of their projects. With competitive salaries, meaningful equity packages, and direct access to founders, this AI-native law firm provides unique opportunities for professional growth and innovation in the rapidly evolving LegalTech space. Located in London, the hybrid work model allows for collaboration while maintaining flexibility, making it an attractive place for those looking to make a significant impact in their careers.
StudySmarter Expert Advice🤫
We think this is how you could land Mid-Senior Growth Marketer – AI-Native LegalTech
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for C&D Talent Advisory and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like C&D Talent Advisory are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with C&D Talent Advisory on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at C&D Talent Advisory. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Mid-Senior Growth Marketer – AI-Native LegalTech
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit C&D Talent Advisory. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of C&D Talent Advisory:Show us that you’ve done your homework! In your application, briefly mention what you admire about C&D Talent Advisory’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at C&D Talent Advisory
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at C&D Talent Advisory will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At C&D Talent Advisory, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
