Pay:
£60,000.00-£80,000.00 per year
About Us
VPZ is the UK's number one vape retailer. Since opening our first store in Edinburgh, we've expanded to 200 locations across the UK and we're not stopping there. We are known for setting and driving the standards within the vape industry, this is a great time to join us as we continue to grow.
Our retail estate is strong and well established. Our eCommerce channel, however, is significantly underdeveloped relative to the size of the business. This role exists to change that.
The Role
We are hiring a Head of eCommerce (Growth & Trading) to take full ownership of our online trading performance and rebuild eCommerce into a meaningful, commercially disciplined sales channel.
This is a hands on growth role, not a cosmetic strategy position.
Today, eCommerce accounts for a small percentage of total sales, with a heavy reliance on branded and own label search traffic. The opportunity and expectation is to materially grow online contribution by improving fundamentals: conversion, merchandising, content, SEO quality, basket value, and repeat purchase.
You will be accountable for turning eCommerce from a weak channel into a scalable one.
Key Responsibilities
- Own day to day trading performance of all eCommerce sales channels, delivering against sales, conversion, and revenue targets
- Define and execute a practical commercial growth plan to increase eCommerce contribution from a low base
- Reduce reliance on branded traffic by growing non branded SEO performance and improving discoverability
- Relentlessly optimise the end to end customer journey to improve conversion, basket value, and repeat purchase
- Improve online merchandising, product taxonomy, promotions, bundles, and category performance
- Use data, insight, and structured testing to drive measurable improvements
- Own website performance, platform optimisation (Shopify), payments, fraud processes, and trading reliability
- Work closely with retail, marketing, operations, finance, and customer service teams to ensure alignment
- Manage and challenge third-party agencies to ensure value and results
- Deliver clear, honest trading reports and insight to senior stakeholders
- Build, lead, and develop the eCommerce team as the channel scales
About You
- 5+ years’ experience in eCommerce or digital trading roles
- Proven experience building or turning around underperforming eCommerce channels
- Strong commercial mindset, you think in revenue, margin, and contribution, not vanity metrics
- Hands on experience improving conversion, merchandising, SEO, and repeat purchase
- Comfortable working from imperfect systems and improving them over time
- Strong analytical capability with experience using analytics, SEO, and CRM platforms
- Experience with Shopify (or similar platforms) preferred
- Clear understanding of GDPR, PCI, and online trading compliance
- Direct, pragmatic, and delivery focused, you fix problems rather than explain them
Applicants must be 18 years old or above, any subsequent job offer is subject to pre-employment screening and right to work checks.
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Head of Ecommerce in Newbridge employer: CCHG Ltd
VPZ Newbridge is an excellent employer that fosters a vibrant and supportive work culture, perfect for those passionate about the vaping industry. With competitive pay, commission opportunities, and a focus on employee growth, team members are encouraged to develop their skills while contributing to a dynamic retail environment. Located in Newbridge, employees benefit from a flexible schedule and the chance to be part of a rapidly expanding company that values customer service and teamwork.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Ecommerce in Newbridge
✨Get to Know Your E-commerce Community
Dive into specific e-commerce forums and groups on platforms like Reddit or Facebook. Engaging with these communities can open up opportunities and give you insights into what companies like CCHG Ltd are looking for when hiring for a Head of Ecommerce.
✨Showcase Your Skills with an Online Portfolio
In e-commerce, a strong online presence can set you apart. Create a portfolio that highlights any projects, case studies, or even personal ventures related to e-commerce. When you apply to CCHG Ltd for the Head of Ecommerce, a tangible demonstration of your skills could make a huge difference.
✨Attend E-commerce Events and Conferences
Keep an eye on e-commerce conferences and workshops in your area. Not only will you gain valuable knowledge, but networking with industry professionals could lead to job leads. Plus, if you're keen to work at CCHG Ltd as a Head of Ecommerce, rub shoulders with their representatives when possible!
✨Utilise Company Resources
Don’t forget to check out CCHG Ltd’s career page for any unique application processes or opportunities that might not be listed on job boards. Applying directly through their website might give your application a bit more visibility, especially for a Head of Ecommerce.
Some tips for your application 🫡
Show Off Your E-Commerce Savviness:When you're applying for an e-commerce role at CCHG Ltd, make sure your CV reflects your familiarity with online retail platforms, digital marketing, and user experience. Highlight any relevant tools and technologies you've used, like Shopify or Google Analytics, to demonstrate that you’re well-versed in the industry.
Craft a Compelling Cover Letter:Your cover letter should not just reiterate your CV; it’s your chance to showcase your passion for e-commerce and how it aligns with CCHG Ltd's goals. Mention specific projects or achievements that relate to the role, and don’t forget to express your enthusiasm for working in a dynamic, fast-paced environment where you can make a tangible impact.
Metrics Matter:In the world of e-commerce, numbers speak volumes. When detailing your past experiences, quantify your achievements wherever possible—like the percentage of sales growth you contributed to or successful conversion rates from marketing campaigns. This will make your application stand out and show that you're results-driven.
Tailor Your Application:Don’t forget to customise your CV and cover letter for the specific position at CCHG Ltd. Use keywords from the job description, and address the unique challenges the company may face in the e-commerce space. A personalised application helps us see that you're not just applying everywhere but are genuinely interested in being part of our team.
How to prepare for a job interview at CCHG Ltd
✨Show Off Your E-commerce Know-How
In a sector like e-commerce, having a strong grasp of current trends and technologies is crucial. Let’s make sure you’ve brushed up on key platforms that CCHG Ltd uses—think about popular e-commerce software, digital marketing strategies, and how these affect consumer behaviour. Being able to discuss these intelligently can really set you apart.
✨Portfolio Power: Showcase Your Results
For a full-time e-commerce role, it’s key for us to present a portfolio that highlights your results rather than just your tasks. If you’ve worked on campaigns or projects, bring examples that showcase your contribution and the impact they made—use metrics if you can! This helps to illustrate your value in a real-world context.
✨Technical Questions: Prep for the Specifics
Get ready to tackle some technical questions related to e-commerce analytics, SEO tools, or website optimisation. Think about any past experiences where you utilised data to inform decisions or improve sales. Being prepared with specific examples will showcase not just your knowledge, but also your practical application of it, which we all know is crucial!
✨Engage in a Conversational Style
Full-time interviews can feel quite formal, but try to keep it conversational, especially if you click with your interviewers at CCHG Ltd. Share your thoughts and ideas about the future of e-commerce, and don’t shy away from engaging with their questions openly. The more genuine and relatable you are, the better connection you’ll create!
