Regional Sales Director - Midlands / Central England in Birmingham

CCF stands as a market leader in the distribution of insulation, drywall, and ceiling solutions. As part of the Travis Perkins plc group, we operate with a level of scale and heritage that is unrivalled in the UK construction sector. We are currently seeking a high-calibre Regional Sales Director to join our Central and Midlands leadership team. This is a pivotal appointment focused on commercial transformation, margin optimization, and the long-term development of our human capital in a complex, evolving market. This role will cover Nottingham, Birmingham, Northampton, Peterborough, Norwich and Colchester.

What you will be doing:

• You will hold full accountability for the sales performance and strategic direction of the Central/Midlands region.
• Your remit will be to transition the business from traditional volume-based sales toward a more sophisticated, value-driven commercial model.
• Market Transformation: You will leverage your entrepreneurial acumen to identify high-yield market opportunities, diversifying our revenue streams and insulating the business against market depletion.
• Operational Execution: Beyond strategy, we require a leader with a "completion mindset." You will be responsible for the end-to-end delivery of regional initiatives, ensuring that vision is translated into measurable operational results.
• Strategic Partnership: You will serve as a key bridge between regional sales and branch operations, fostering a unified approach to market share acquisition and customer retention.
• Margin Stewardship: In a competitive landscape, you will lead the charge in protecting and enhancing profitability, utilizing data-driven insights to navigate pricing challenges and customer negotiations.

Who we are looking for:

• We are looking for an accomplished commercial leader who acts as a shining example of professional excellence.
• You will bring a sophisticated blend of strategic thinking and hands-on mentorship.
• Transformational Leadership: A proven track record of inspiring large, remote teams. You don’t just manage performance; you cultivate a culture of accountability, integrity, and safety.
• Organisational Development: You are a dedicated talent architect. You take pride in building a robust leadership bench, identifying high-potential colleagues, and mentoring the next generation of CCF leaders.
• Entrepreneurial Grit: You possess the self-motivation to take a high-level objective and execute it autonomously, demonstrating resilience and commercial creativity.
• Financial Literacy: Highly adept at interpreting P&L data and market statistics to inform critical business decisions and pivot strategies where necessary.

Why Join CCF?

In return, not only can you shape success and be truly accountable for sales within the Midlands / Central region for CCF, but beyond this we can offer you a competitive salary package including an annual bonus and company car or cash allowance with 26 days holiday (increasing with service), life assurance, pension and a number of additional benefits to suit your needs.

Despite the size of the Travis Perkins Group, we have the values of a family run business and the mindset and ambition of a forward thinking Company. We pride ourselves on being a great place to work that’s why we have been voted one of the UK’s Top Employers every year since 2010. We offer our employees access to extensive career opportunities across our 20+ leading businesses. We operate out of more than 2,000 outlets nationwide and have over 28,000 colleagues.

To keep our business and customers safe, if you are successful in the role you will be made a conditional offer subject to additional background checks including criminal record (basic DBS), adverse financial, media search, directors search, occupational history, professional membership/qualification. Apply today to explore the next stage of your professional journey with CCF.