At a Glance
- Tasks: Develop and deliver structured coaching to new SDRs, reducing ramp time to 14 weeks.
- Company: Join a growing Sales Academy in Soth Tyneside focused on B2B sales.
- Benefits: Enjoy up to 40 days of annual leave and healthcare support.
- Other info: Office-based role with a salary package up to £49,000.
- Why this job: Shape a developing training function in a fast-paced, high-energy environment.
- Qualifications: Experience in structured sales training and formal coaching qualifications preferred.
The predicted salary is between 40000 - 40000 £ per year.
A high-impact, hands-on coaching role at the centre of a growing Sales Academy within a fast-paced B2B sales environment. This position will play a critical role in transforming sales capability, improving performance, and embedding a structured, professional coaching approach across new sales hires. The primary objective is to significantly reduce the time it takes for new Sales Development Representatives (SDRs) to reach full performance, accelerating this journey from 8-9 months to approximately 14 weeks. This is an opportunity to shape a developing training function and contribute to a wider cultural transformation in a business investing heavily in its people, capability, and long-term growth.
This role is focused on developing and delivering structured coaching and training to new SDR employees, ensuring they achieve performance targets quickly and sustainably. You will work within an established Sales Academy framework, using existing tools and content, while also contributing to the design and delivery of high-quality training materials.
Key Responsibilities- Own the end-to-end development journey of SDR's, from onboarding through to graduation
- Reduce ramp time to performance from 8-9 months to 14 weeks
- Coach SDRs on:
- Lead generation quality
- Customer fit and qualification
- Compliant selling practices
- Core sales behaviours
- Deliver structured workshops and training sessions
- Develop and refine training materials and coaching frameworks
- Embed coaching best practice across the Sales Academy
- Contribute to future management and leadership development programmes
- Build strong relationships with stakeholders across the business
- New SDRs reaching target performance within 14 weeks
- Improved quality, compliance, and overall sales effectiveness
- Consistent, repeatable training frameworks and workshop delivery
- A recognised, high-performing Sales Academy
- Foundations established for broader leadership development
- Background in a structured sales training or learning & development environment
- Formal training or coaching qualifications (preferred)
- Ideally experience developing SDR/BDR populations within:
- SaaS
- Tech
- B2B sales
- Energy / Utilities
- Experience delivering workshops and training content independently
- Exposure to management or leadership development programmes (desirable)
- Professional, polished, and credible
- Energetic and able to thrive in a fast-paced environment
- Highly engaging with strong communication skills
- Passionate about coaching and developing others
- Adaptable across different personality types and seniority levels
- Self-sufficient in designing and delivering training content
- Fast-paced, high-energy outbound contact centre
- Entrepreneurial and rapidly evolving
- Strong focus on performance, pace, and accountability
- Opportunity to influence and shape a developing function
- Up to 40 days of annual leave - 24 days plus Bank holidays, birthday off and December shut down (gifted leave)
- Option to buy/sell holidays
- Pension (3% employer contribution)
- Healthcare support (optical, dental, hearing, cancer support)
- Salary sacrifice car scheme (eligibility-based)
This role is best suited to candidates who have worked within professional, structured training environments rather than those who have developed coaching experience informally on the sales floor. The successful candidate will be someone who thrives in a high-growth environment and is motivated by the opportunity to make a measurable impact.
Sales Coach in North East employer: CCA Recruitment Group
Located in Soth Tyneside, this company offers a dynamic work environment with a strong focus on performance. Employees benefit from up to 40 days of annual leave and a supportive healthcare scheme. The Sales Academy is committed to transforming sales capabilities and investing in employee growth.
