At a Glance
- Tasks: Develop and deliver structured coaching to new SDRs, reducing ramp time to 14 weeks.
- Company: Join a growing Sales Academy in South Tyneside focused on B2B sales.
- Benefits: Enjoy up to 40 days of annual leave and a salary-sacrifice car scheme.
- Other info: Office-based role with a focus on performance and accountability.
- Why this job: Shape a developing training function in a fast-paced, high-energy environment.
- Qualifications: Experience in structured sales training and formal coaching qualifications preferred.
The predicted salary is between 40000 - 40000 £ per year.
Location: South Tyneside - Full-time, office-based (contact centre environment)
Salary: Up to 40,000, Bonus: 750 per month (up to 9,000 per year) - Total Package: Up to circa 49,000
Working Pattern: Monday-Thursday: 08:30 - 17:00, Friday: 08:30 - 15:00 (13:00 early finish if company targets achieved)
Overview: A high-impact, hands-on coaching role at the centre of a growing Sales Academy within a fast-paced B2B sales environment. This position will play a critical role in transforming sales capability, improving performance, and embedding a structured, professional coaching approach across new sales hires. The primary objective is to significantly reduce the time it takes for new Sales Development Representatives (SDRs) to reach full performance, accelerating this journey from 8-9 months to approximately 14 weeks. This is an opportunity to shape a developing training function and contribute to a wider cultural transformation in a business investing heavily in its people, capability and long-term growth.
The Role: This role is focused on developing and delivering structured coaching and training to new SDR employees, ensuring they achieve performance targets quickly and sustainably. You will work within an established Sales Academy framework, using existing tools and content, while also contributing to the design and delivery of high-quality training materials.
Key Responsibilities:
- Own the end-to-end development journey of SDRs, from onboarding through to graduation
- Reduce ramp time to performance from 8-9 months to 14 weeks
- Coach SDRs on:
- Lead generation quality
- Customer fit and qualification
- Compliant selling practices
- Core sales behaviours
- Deliver structured workshops and training sessions
- Develop and refine training materials and coaching frameworks
- Embed coaching best practice across the Sales Academy
- Contribute to future management and leadership development programmes
- Build strong relationships with stakeholders across the business
What Success Looks Like:
- New SDRs reaching target performance within 14 weeks
- Improved quality, compliance and overall sales effectiveness
- Consistent, repeatable training frameworks and workshop delivery
- A recognised, high-performing Sales Academy
- Foundations established for broader leadership development
Ideal Candidate Profile:
Experience:
- Background in a structured sales training or learning & development environment
- Formal training or coaching qualifications (preferred)
- Ideally experience developing SDR/BDR populations within:
- SaaS
- Tech
- B2B sales
- Energy / Utilities
- Experience delivering workshops and training content independently
- Exposure to management or leadership development programmes (desirable)
Personal Attributes:
- Professional, polished and credible
- Energetic and able to thrive in a fast-paced environment
- Highly engaging with strong communication skills
- Passionate about coaching and developing others
- Adaptable across different personality types and seniority levels
- Self-sufficient in designing and delivering training content
Working Environment:
- Fast-paced, high-energy outbound contact centre
- Entrepreneurial and rapidly evolving
- Strong focus on performance, pace and accountability
- Opportunity to influence and shape a developing function
Benefits:
- Up to 40 days of annual leave – 24 days plus Bank holidays, birthday off and December shut-down (gifted leave)
- Option to buy/sell holidays
- Pension (3% employer contribution)
- Healthcare support (optical, dental, hearing, cancer support)
- Salary-sacrifice car scheme (eligibility-based)
Additional Notes: This role is best suited to candidates who have worked within professional, structured training environments rather than those who have developed coaching experience informally on the sales floor. The successful candidate will be someone who thrives in a high-growth environment and is motivated by the opportunity to make a measurable impact.
Academy Sales Coach in North East employer: CCA Recruitment Group
Located in South Tyneside, this company offers a dynamic work environment with up to 40 days of annual leave. The Sales Academy is committed to investing in its people and fostering a culture of growth and development.
