At a Glance
- Tasks: Coach and train new sales reps to boost their performance in a fast-paced environment.
- Company: Join a dynamic Sales Academy focused on growth and development.
- Benefits: Enjoy up to 40 days of leave, healthcare support, and a pension scheme.
- Other info: Thriving environment with opportunities for personal and professional growth.
- Why this job: Make a real impact by shaping the future of sales training and development.
- Qualifications: Experience in structured sales training and a passion for coaching others.
Location: South Tyneside - Full-time, office-based (contact centre environment)
Salary: Up to £40,000, Bonus: £750 per month (up to £9,000 per year) - Total Package: Up to circa £49,000
Working Pattern: Monday-Thursday: 08:30 - 17:00, Friday: 08:30 - 15:00 (13:00 early finish if company targets achieved)
Overview
A high-impact, hands-on coaching role at the centre of a growing Sales Academy within a fast-paced B2B sales environment. This position will play a critical role in transforming sales capability, improving performance, and embedding a structured, professional coaching approach across new sales hires. The primary objective is to significantly reduce the time it takes for new Sales Development Representatives (SDRs) to reach full performance, accelerating this journey from 8-9 months to approximately 14 weeks. This is an opportunity to shape a developing training function and contribute to a wider cultural transformation in a business investing heavily in its people, capability, and long-term growth.
The Role
This role is focused on developing and delivering structured coaching and training to new SDR employees, ensuring they achieve performance targets quickly and sustainably. You will work within an established Sales Academy framework, using existing tools and content, while also contributing to the design and delivery of high-quality training materials.
Key Responsibilities
- Own the end-to-end development journey of SDRs, from onboarding through to graduation
- Reduce ramp time to performance from 8-9 months to 14 weeks
- Coach SDRs on:
- Lead generation quality
- Customer fit and qualification
- Compliant selling practices
- Core sales behaviours
- Deliver structured workshops and training sessions
- Develop and refine training materials and coaching frameworks
- Embed coaching best practice across the Sales Academy
- Contribute to future management and leadership development programmes
- Build strong relationships with stakeholders across the business
What Success Looks Like
- New SDRs reaching target performance within 14 weeks
- Improved quality, compliance, and overall sales effectiveness
- Consistent, repeatable training frameworks and workshop delivery
- A recognised, high-performing Sales Academy
- Foundations established for broader leadership development
Ideal Candidate Profile
Experience
- Background in a structured sales training or learning & development environment
- Formal training or coaching qualifications (preferred)
- Ideally experience developing SDR/BDR populations within:
- SaaS
- Tech
- B2B sales
- Energy / Utilities
- Experience delivering workshops and training content independently
- Exposure to management or leadership development programmes (desirable)
Personal Attributes
- Professional, polished, and credible
- Energetic and able to thrive in a fast-paced environment
- Highly engaging with strong communication skills
- Passionate about coaching and developing others
- Adaptable across different personality types and seniority levels
- Self-sufficient in designing and delivering training content
Working Environment
- Fast-paced, high-energy outbound contact centre
- Entrepreneurial and rapidly evolving
- Strong focus on performance, pace, and accountability
- Opportunity to influence and shape a developing function
Benefits
- Up to 40 days of annual leave - 24 days plus Bank holidays, birthday off and December shut down (gifted leave)
- Option to buy/sell holidays
- Pension (3% employer contribution)
- Healthcare support (optical, dental, hearing, cancer support)
- Salary sacrifice car scheme (eligibility-based)
Additional Notes
This role is best suited to candidates who have worked within professional, structured training environments rather than those who have developed coaching experience informally on the sales floor. The successful candidate will be someone who thrives in a high-growth environment and is motivated by the opportunity to make a measurable impact.
Academy Sales Coach employer: CCA Recruitment Group
Join a dynamic and supportive team in Soth Tyneside as an Academy Sales Coach, where you will play a pivotal role in shaping the future of our Sales Academy. With a strong focus on employee development, we offer up to 40 days of annual leave, comprehensive healthcare support, and a vibrant work culture that encourages innovation and accountability. This is not just a job; it's an opportunity to make a significant impact in a fast-paced environment while enjoying a competitive salary and bonus structure.
StudySmarter Expert Advice🤫
We think this is how you could land Academy Sales Coach
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Academy Sales Coach at CCA Recruitment Group, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including CCA Recruitment Group. Tailor your message to explain why you’re drawn to them and how you can contribute as a Academy Sales Coach. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Academy Sales Coach
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for CCA Recruitment Group:When writing your cover letter, make sure to tailor your message specifically for CCA Recruitment Group. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at CCA Recruitment Group
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show CCA Recruitment Group that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show CCA Recruitment Group that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with CCA Recruitment Group’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
