At a Glance
- Tasks: Drive wine growth by partnering with sales teams and delivering engaging training sessions.
- Company: Join C&C Group, a leading premium drinks company with iconic brands.
- Benefits: Competitive salary, career development, and a vibrant work culture.
- Other info: Embrace sustainability and diversity while growing your career.
- Why this job: Be the wine expert and make a real impact in a dynamic industry.
- Qualifications: WSET Level 2 required; passion for wine and strong communication skills.
The predicted salary is between 40000 - 50000 € per year.
C&C Group plc is a premium drinks company which owns, manufactures, markets and distributes a unique portfolio of beer and cider brands in its home markets and across the globe.
Purpose of the role
The Wine Development Manager is the wine expert within their specific region, working in close partnership with the sales team to deliver wine growth targets. This role combines collaboration with accountability, partnering with the sales team to share wine knowledge and best practice, and co-create solutions that achieve wine targets, improve product mix, and unlock premium opportunities. With a strong commercial focus and growth mindset, you will drive mix improvement, deliver training, and engage customers to position our business as the leading wine wholesaler and elevate our reputation for wine excellence.
We have 2x open vacancies: 1x based in the Midlands and 1x based in the North of England.
About the role
- Partner with Area Sales Managers (ASMs) or Key Account Managers (KAMs) to deliver wine targets and drive profitable growth within your designated RSM/KAM region.
- Take ownership for wine performance metrics in the region, tracking progress and reporting results.
- Win and grow new quality wine led customers on behalf of the ASMs/KAMs.
- Proactively identify and target high-potential customers to increase wine distribution and share.
- Improve product mix across existing accounts, unlocking Good, Better, Best opportunities and creating smart value solutions for price-sensitive customers.
- Support strategic and targeted wine growth in the on-trade, focusing on premium and agency wines to maximize return.
- Collaborate with ASMs/KAMs in customer conversations, co-creating proposals that meet commercial and quality objectives.
- Deliver wine tastings and provide tailored support for wine lists, menu development, POS, and promotional activity to enhance customer experience.
- Host supplier visits, trade tastings, and consumer events to showcase our portfolio and strengthen relationships.
- Provide wine training for customer staff and internal sales teams to build confidence and capability.
- Share best practice and insights across regional teams to drive consistency and excellence in wine selling.
- Champion agency and premium wine distribution within customer segmentation strategies.
- Drive activation of wine initiatives and ensure execution at outlet level.
About you
- WSET Level 2 (minimum) required; WSET Level 3 preferred or equivalent advanced wine qualification.
- Strong understanding of wine styles, regions, and food pairing principles.
- Knowledge of on-trade channel dynamics and customer segmentation.
- Commercial understanding of pricing, margin, and mix strategies.
- Ability to identify opportunities, negotiate effectively, and deliver profitable growth.
- Skilled at building trust and credibility with internal teams and customers.
- Confident delivering tastings, training sessions, and engaging presentations.
- Ability to interpret data and identify trends to inform decisions.
- Works effectively with ASMs and cross-functional teams to achieve shared goals.
- Manages pipeline, prioritises opportunities, and ensures timely execution.
- Proactively seeks opportunities to improve performance and drive results.
- Takes ownership for wine performance in the region and delivers against targets.
- Focused on creating value and enhancing customer experience.
- Shares knowledge and best practice to build capability across the business.
- Thrives in a fast-paced, changing environment.
About us
Operating through the Matthew Clark, Bibendum, Tennent’s and Bulmers Ireland brands, the Group has a market leading range, scale and reach including an intimate understanding of the markets it serves. Together we grow, brew, manufacture, market, and deliver some of the world’s favourite drinks. From grass to glass, and everything in between. C&C Group plc is a premium drinks company which owns, manufactures, markets, and distributes a unique portfolio of beer and cider brands in its home markets and across the globe.
C&C Group’s portfolio of owned/exclusive brands include: Bulmers, the leading Irish cider brand; Tennent’s, the leading Scottish beer brand; Magners the premium international cider brand; as well as a range of fast-growing, premium and craft ciders and beers, such as Heverlee, Menabrea, Five Lamps and Orchard Pig.
We seek to champion and embed sustainability in everything that we do at C&C. While delivering joy to customers, we always shine a light on people and the planet. We have a clear ESG vision delivering to a better world. We respect, support, and develop all our people to be their best, with a focus on results by creating a culture of winning together.
We also recognize that people come with a wealth of experience and talent beyond just the technical requirements of a job. If your experience is close to what you see listed here, please still consider applying. Diversity of experience and skills combined with passion is a key to delivering on our mission. Therefore, we encourage people from all backgrounds to apply. Please let us know if you require accommodations during the interview process.
Wine Development Manager in Newcastle upon Tyne employer: C&C Group
C&C Group plc is an exceptional employer, offering a dynamic work culture that fosters collaboration and innovation in the premium drinks sector. With a strong commitment to employee development, you will have access to extensive training opportunities and the chance to work alongside passionate professionals in a supportive environment. Located in the Midlands or North of England, you'll be part of a company that values sustainability and diversity, ensuring that every team member can thrive while contributing to our mission of delivering joy to customers and championing a better world.
StudySmarter Expert Advice🤫
We think this is how you could land Wine Development Manager in Newcastle upon Tyne
✨Tip Number 1
Network like a pro! Get out there and connect with people in the wine industry. Attend tastings, trade shows, or local events where you can meet potential employers and showcase your passion for wine.
✨Tip Number 2
Be proactive! Don’t just wait for job openings to pop up. Reach out to companies you admire, like C&C Group, and express your interest in working with them. A friendly email can go a long way!
✨Tip Number 3
Show off your expertise! Prepare a mini-presentation or a tasting session that highlights your wine knowledge. This could impress potential employers and demonstrate your skills in action.
✨Tip Number 4
Keep learning! Stay updated on wine trends and new products. Join online courses or local workshops to enhance your skills. The more knowledgeable you are, the more valuable you’ll be to any team.
We think you need these skills to ace Wine Development Manager in Newcastle upon Tyne
Some tips for your application 🫡
Show Your Wine Passion:When you're writing your application, let your love for wine shine through! Share your experiences with different wine styles and regions, and how they’ve shaped your understanding of the industry. We want to see that you’re not just knowledgeable but genuinely excited about wine.
Tailor Your Application:Make sure to customise your CV and cover letter for the Wine Development Manager role. Highlight relevant experiences that align with the job description, especially your ability to drive growth and collaborate with sales teams. We appreciate when candidates take the time to connect their skills to our needs.
Be Data-Driven:Since this role involves tracking performance metrics, it’s a good idea to mention any experience you have with data analysis. Talk about how you've used data to identify trends or improve sales in previous roles. We love candidates who can back up their claims with solid numbers!
Apply Through Our Website:Don’t forget to submit your application through our careers portal! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team at C&C Group!
How to prepare for a job interview at C&C Group
✨Know Your Wines
Make sure you brush up on your wine knowledge before the interview. Understand different wine styles, regions, and food pairings. This will not only help you answer questions confidently but also show your passion for the role.
✨Understand the Market
Familiarise yourself with the on-trade channel dynamics and customer segmentation. Research C&C Group's portfolio and their market position. Being able to discuss how you can contribute to their growth will impress the interviewers.
✨Showcase Your Training Skills
Since the role involves delivering training sessions, prepare to discuss your experience in this area. Think of examples where you've successfully trained others or delivered engaging presentations. This will demonstrate your capability to build confidence in teams.
✨Prepare for Collaboration
The role requires working closely with Area Sales Managers and Key Account Managers. Be ready to talk about your collaborative experiences and how you’ve co-created solutions in previous roles. Highlighting your teamwork skills will be key to showing you’re a good fit.
