At a Glance
- Tasks: Lead brand marketing for iconic beer brands and drive innovative growth strategies.
- Company: C&C Group, a premium drinks company with a diverse portfolio of beloved brands.
- Benefits: Competitive salary, career development, and a focus on sustainability.
- Other info: Join a collaborative culture that values diversity and personal growth.
- Why this job: Shape the future of beer marketing and inspire a high-performing team.
- Qualifications: Senior marketing experience, FMCG brand management, and strong leadership skills.
The predicted salary is between 75600 - 92400 £ per year.
C&C Group plc is a premium drinks company which owns, manufactures, markets and distributes a unique portfolio of beer and cider brands in its home markets and across the globe.
You probably know us best from brands like Bulmers, Magners and Tennent’s.
About the Role The Director of Brand Marketing - Beer will lead and oversee the brand development and commercial growth agenda for the C&C Beer portfolio in all markets across the Group – Ireland, UK & International.
You will lead the long-term beer portfolio strategy and translate that into great brand, marketing and NPD strategies to deliver strong Core brand plans on Tennent’s, as well as develop a vision to grow our premium beer brands and the portfolio/innovation plans for future growth.
Beer is at the core of our DNA as a business, and the role and output will play a pivotal role in the success of C&C Group.
You will report directly to the Chief Marketing Officer and will have a team of Brand and Innovation Managers to coach, develop and engage within the business.
The role demands a transparent open attitude, collaborative approach, and the ability to inspire both your town team and the wider business.
Strategic thinking, commercial capability, creative flair, inspiring agencies and demanding best in class work for our brands will be key to the success in the role.
C&C have a wide portfolio of beer brands including Tennent’s, Menabrea, Heverlee, Drygate, and Innis & Gunn, and you will be responsible for the NOW and the FUTURE of the beer category within C&C Group, developing and evolving our portfolio to deliver against the business strategy of growing a market leading portfolio of owned and agency brand assets Key Accountabilities C&C Group Beer portfolio strategy and development, including owned and partner brands.
Lead the Innovation & NPD strategy for category growth and execution.
Delivery of Beer Portfolio KPI’s including budget allocation & management.
Lead the team to deliver effective, Insight & data led Consumer & Customer marketing plans, in close collaboration with Channel & Marketing Comms teams.
Lead Brand communication strategy development Own existing & develop new strategy for brand partnerships Development and management of high performing team Collaboration and cross departmental communication External agency and marketing body relationships About you Significant experience in a senior marketing role.
Portfolio/Brand management of FMCG brands.
Experience of successfully leading people within a complex business structure.
Drinks industry experience a bonus.
Highly skilled in consumer marketing strategy, developing portfolios and brands within a complex business environment.
Commercially astute and savvy to managing a portfolio P&L with an objective of optimising growth.
A master at stakeholder management with the ability to influence at all levels.
Awareness of the end-to-end impact of initiatives and effect on P&L.
Strong experience of commercial brand planning, forecasting, market research, agency relationship management and all consumer touch points.
A proven people manager who is passionate about developing high performing teams.
Strategically minded, with the ability to turn data into insight & action to drive growth.
Capable of working with a high degree of autonomy and ambiguity.
About Us Operating through the Matthew Clark, Bibendum, Tennent’s and Bulmers Ireland brands, the Group has a market leading range, scale and reach including an intimate understanding of the markets it serves.
From grass to glass, and everything in between, we grow, brew, manufacture, market, and deliver some of the world’s favourite drinks.
C&C Group’s portfolio of owned/exclusive brands include: Bulmers, the leading Irish cider brand; Tennent’s, the leading Scottish beer brand; Magners the premium international cider brand; as well as a range of fast-growing, premium and craft ciders and beers, such as Heverlee, Menabrea, Five Lamps and Orchard Pig.
We seek to champion and embed sustainability in everything that we do at C&C.
While delivering joy to customers, we always shine a light on people and the planet.
We have a clear ESG vision delivering to a better world.
We respect, support, and develop all our people to be their best, with a focus on results by creating a culture of winning together.
We also recognize that people come with a wealth of experience and talent beyond just the technical requirements of a job.
If your experience is close to what you see listed here, please still consider applying.
Diversity of experience and skills combined with passion is a key to delivering on our mission.
Therefore, we encourage people from all backgrounds to apply.
Please let us know if you require accommodations during the interview process.
C&C Group (and inclusive companies) do not accept unsolicited CVs from recruiters or employment agencies in response to any of our roles.
For help, please contact our Talent Acquisition Team at careers@candcgroup. com.
All applications need to come through the candidate portal https://careers. candcgroupplc. com/vacancies/
Director of Brand Marketing - Beer in Glasgow employer: C&C Group
C&C Group is an exceptional employer that fosters a collaborative and innovative work culture, making it an ideal place for a Senior FP&A Analyst to thrive. With a strong emphasis on employee development, you will have access to continuous learning opportunities and the chance to work alongside experienced professionals in the heart of the United Kingdom. The company values work-life balance and offers competitive benefits, ensuring that you can grow both personally and professionally while contributing to meaningful financial strategies.
StudySmarter Expert Advice🤫
We think this is how you could land Director of Brand Marketing - Beer in Glasgow
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for C&C Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like C&C Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with C&C Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
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We think you need these skills to ace Director of Brand Marketing - Beer in Glasgow
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit C&C Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of C&C Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about C&C Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at C&C Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at C&C Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At C&C Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
