At a Glance
- Tasks: Lead consumer and market research to shape brand strategy and product development.
- Company: C&C Group plc, a premium drinks company with iconic brands.
- Benefits: Competitive salary, inclusive culture, and opportunities for personal growth.
- Other info: Join a diverse team committed to sustainability and innovation.
- Why this job: Make a real impact on beloved brands and drive change in the beverage industry.
- Qualifications: Experience in consumer insight or market research, preferably in FMCG or beverages.
The predicted salary is between 40000 - 50000 £ per year.
C&C Group plc is a premium drinks company which owns, manufactures, markets and distributes a unique portfolio of beer and cider brands in its home markets and across the globe. You probably know us best from brands like Bulmers, Magners and Tennent’s.
About the Role
Do you enjoy seeking out the data that reveals key trends and insight? Do you get a kick out of using this knowledge to inspire change and directly impact success? Are you drawn to the social powerhouses that are premium beers? If so then this maternity cover role might be your ideal next step, and we would love to hear from you.
You will report to the Director of Consumer & Market Insight and sit within the Consumer & Market Insights team in Brand Marketing. In this role, you will lead consumer and market research initiatives that generate actionable insight to shape brand strategy, product development and commercial decision-making across the Beer portfolio.
As a part of that team, you will unearth fresh perspectives across our branded and agency portfolio. Our fabric brands are much loved, and include Tennent’s Lager, which sits alongside a fresh stable of quickly developing premium brands, including Menabrea, Heverlee, Drygate, and Innis & Gunn.
You will work with internal stakeholders across Brand Marketing, Sales, Category Insight, and Technical & Innovation, alongside 3rd party suppliers and agency partners. With this cross-functional collaboration you will lead qualitative and quantitative research, monitor the effectiveness of marketing activity, manage key insight programmes such as brand health tracking, and turn complex findings into clear recommendations that support both short-term targets and longer-term growth plans.
About you
As Consumer Insight Manager, you will be responsible for owning insight inputs into brand planning cycles, managing ongoing and bespoke research projects, supporting innovation through concept and product testing, and ensuring relevant consumer and market trends are translated into practical actions for our brands and commercial teams.
The ideal candidate will bring experience in consumer insight or market research, ideally within FMCG, beverage, or another consumer-focused sector, alongside strong knowledge of qualitative and quantitative methodologies and confidence working with partners Kantar and Nielsen. They will combine analytical rigour with commercial curiosity, be comfortable managing multiple projects and agency relationships, and be able to communicate insight with clarity and influence so that the voice of the consumer is at the heart of brand, marketing and commercial choices.
About Us
Operating through the Matthew Clark, Bibendum, Tennent’s and Bulmers Ireland brands, the Group has a market leading range, scale and reach including an intimate understanding of the markets it serves. From grass to glass, and everything in between, we grow, brew, manufacture, market, and deliver some of the world’s favourite drinks. C&C Group’s portfolio of owned/exclusive brands include: Bulmers, the leading Irish cider brand; Tennent’s, the leading Scottish beer brand; Magners the premium international cider brand; as well as a range of fast-growing, premium and craft ciders and beers, such as Heverlee, Menabrea, Five Lamps and Orchard Pig.
We seek to champion and embed sustainability in everything that we do at C&C. While delivering joy to customers, we always shine a light on people and the planet. We have a clear ESG vision delivering to a better world. We respect, support, and develop all our people to be their best, with a focus on results by creating a culture of winning together.
We also recognize that people come with a wealth of experience and talent beyond just the technical requirements of a job. If your experience is close to what you see listed here, please still consider applying. Diversity of experience and skills combined with passion is a key to delivering on our mission. Therefore, we encourage people from all backgrounds to apply. Please let us know if you require accommodations during the interview process.
C&C Group (and inclusive companies) do not accept unsolicited CVs from recruiters or employment agencies in response to any of our roles.
Consumer Insights Manager in Glasgow employer: C&C Group
C&C Group plc is an exceptional employer, offering a dynamic work environment where creativity and collaboration thrive. As a Consumer Insights Manager, you will have the opportunity to influence brand strategy and product development while working with a passionate team dedicated to sustainability and innovation. With a strong focus on employee growth and a culture that values diverse experiences, C&C Group is committed to supporting your professional journey in the vibrant drinks industry.
StudySmarter Expert Advice🤫
We think this is how you could land Consumer Insights Manager in Glasgow
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for C&C Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like C&C Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with C&C Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at C&C Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Consumer Insights Manager in Glasgow
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit C&C Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of C&C Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about C&C Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at C&C Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at C&C Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At C&C Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
