At a Glance
- Tasks: Drive channel strategy and execute plans for profitable growth in the drinks industry.
- Company: Join C&C Group, a leading premium drinks company with iconic brands.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Collaborative culture focused on innovation and consumer insights.
- Why this job: Make an impact in a fast-paced industry while working with well-known brands.
- Qualifications: Experience in FMCG, strong project management, and commercial strategy skills.
The predicted salary is between 51750 - 63250 £ per year.
C&C Group plc is a premium drinks company which owns, manufactures, markets and distributes a unique portfolio of beer and cider brands in its home markets and across the globe.
You probably know us best from brands like Bulmers, Magners and Tennent’s.
Overview
This role will work closely with the Senior Commercial Directors in National Accounts to set the strategic priorities to deliver profitable growth.
This will focus on category opportunities linked to owned brands (Tennent’s.
Magners, Menabrea, Orchard Pig, Heverlee, Outcider) and strategic suppliers across beer, cider, spirits, softs and wine.
Working closely with insight, commercial, procurement and marketing teams, define where to play and how to win, and will allocate resources to deliver the business goals.
Continually review the performance, identify gaps and adjust the plans accordingly.
Understand the customer, channel, category dynamics and brand/supplier strategy to deliver activation plans that allow us to win in key National customers.
Regularly engage with customers to build our reputation as a trusted partner and brand owner.
Work with commercial and insight counterparts to deliver the right range, in the right outlet and activation plans which flex by customer dynamics and category opportunity.
About the role
- In line with the UK Off Trade Channel Strategy, own the channel strategy for National Accounts.
Develop and execute a clear channel and category strategy fit for both our distribution portfolio, strategic supply partners and owned brands.
- This strategy must be grounded in insight and channel knowledge.
- Drive the commercial performance of our portfolio via sustainable volume and profit growth initiatives across National Accounts.
- Work with finance and commercial to track regularly to review and course correct as appropriate
- To lead and develop compelling customer and channel plans in conjunction with brand leads and commercial colleagues across owned, partner and distribution portfolio for Nationals.
- Ensure that these plans deliver the commercial objectives.
- Create, deliver and evaluate Distribution Gold Standard within the Nationals channel.
- Ensure it embeds into customer and channel plans and tenders, delivering the right range, in the right customer, with optimised profit delivery.
- Build support plans that drive visibility at every off trade consumer touch point; delivering ‘perfect outlets’ that focus on the consumer drinks journey.
- Set KPI and ROI success measures, report on efficiencies and impact of all executed customer activity, ensuring that learnings are noted and shared.
About you
- Comfortable with managing a diverse workload of projects in a high-pressure environment.
- Consumer insight driven, business planning, commercial strategy, and creative skills.
- Ability to translate into compelling narrative for action.
- Track record in building successful relationships with both internal and external partners.
- Good creative judgement.
- Commercially astute and savvy to managing a portfolio P&L with an objective of optimising growth.
- Strategically minded, with a flair for ideation and ability to turn data into insight to drive growth.
- Excellent project management skills.
- Passion to lead highly effective teams to deliver against KPIs is desired.
- Relevant experience within an FMCG background.
- #J-18808-Ljbffr
Channel Strategy & Planning Manager (Off Trade GB) in Glasgow employer: C&C Group
C&C Group is an exceptional employer that fosters a collaborative and innovative work culture, making it an ideal place for a Senior FP&A Analyst to thrive. With a strong emphasis on employee development, you will have access to continuous learning opportunities and the chance to work alongside experienced professionals in the heart of the United Kingdom. The company values work-life balance and offers competitive benefits, ensuring that you can grow both personally and professionally while contributing to meaningful financial strategies.
StudySmarter Expert Advice🤫
We think this is how you could land Channel Strategy & Planning Manager (Off Trade GB) in Glasgow
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for C&C Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like C&C Group are looking for.
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Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with C&C Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
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We think you need these skills to ace Channel Strategy & Planning Manager (Off Trade GB) in Glasgow
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit C&C Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of C&C Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about C&C Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at C&C Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at C&C Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At C&C Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
